It’s time to help student-athletes build their brands

Today we announced the next step toward our vision to help every athlete. After five years of helping pros and alumni, we are ready to assist a group that is near and dear to our hearts: student-athletes. College athletics programs can now use opendorse to help student-athletes build their brands on social. With opendorse, collegiate athletes can share content from their schools to their personal channels with the tap of a button. “At opendorse we’re committed to helping all athletes, at every level, and I’m proud that we can now include the collegiate ranks. As student-athletes seek to tell their story on social, they’re often missing a key component: the content they create on the field of play. By unlocking that content, colleges are helping key stakeholders build their brand and establish an audience that will support them well beyond their time on campus.” said opendorse CEO Blake Lawrence. “We’re fortunate to have trialed this solution with some of the most innovative programs in college athletics and are thrilled to finally open our doors to any program that is ready to embrace the new era of the student-athlete experience.” We took the first step toward this launch with a trial in the fall of 2017, alongside several of the most forward-thinking programs in college sports. The schools, including UCF, Auburn, and TCU, use the software to share highlights, hype videos, team graphics, and additional team-and-athlete-focused content. “Student-athletes are the lifeblood of every sport on campus and we want to help them in any way that we can. I believe that it’s important to assist their development beyond the field or court, and helping them build their personal brand on social is one aspect of that.” said Eric DeSalvo, Assistant Athletics Director, #Content at UCF. “Our social team creates so much incredible #content, and opendorse allows our athletes to easily access and share that content with the tap of a button. We want our athletes to have the strongest brands in college sports and I believe we have the team and tools in place to make that happen.” More than 400 student-athletes participated in the beta program, generating 16.6 million impressions, 3.2 million video views, and 1.6 million engagements on posts shared on Twitter, Facebook, and Instagram. The participating athletes averaged a 22.9% increase in total followers in the first six months of the trial. With overwhelmingly positive results and feedback from athletes and properties alike, we are now welcoming a limited number of innovative college properties that are ready to help their student-athletes build their brands. More than twenty college properties represented in each of the “Power Five” conferences, Conference USA, and the Horizon League are committed to, or are currently using opendorse to help their athletes and athletics staffs share content on social. Once on-boarded, the programs will be given the tools, strategy, and support to maximize media assets by helping student-athletes share content on their social media channels with the tap of a button. Each program will receive its own platform dashboard to manage its roster and measure results for each athlete and post. Student-athletes will finally be provided access to easily share the content they create within the lines of their sport and on campus. No more dropbox links; no more copy-paste-pray; no more waiting for the team account to post the right highlight. Just great content, at the student-athletes’ finger tips.

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