The Highest-Paid Athlete Endorsers, 100 – 76

The 100 Highest-Paid Athlete Endorsers, 100 – 76

 

Highest Paid Athlete Endorsers

 

Professional athletes are some of the highest paid endorsers and they earn large endorsement deals for many different reasons. Let’s examine some of those reasons as we kick off our list of The 100 Highest-Paid Athlete Endorsers with a look at numbers 100 to 76.

 

*Note: For the purposes of this article, ‘Follower Value’ is a metric used to assess the overall ability of an athlete to capitalize on their social media presence. If an athlete has a high follower value, it indicates they have managed to land big endorsement deals with a relatively small online influence. Brands who partner with athletes with a low follower value are getting the most value out of their endorsers, reaching a larger audience with less dollars.

 

 

Carl Crawford

100. Carl Crawford | MLB | Los Angeles Dodgers

Yearly Endorsement Earnings: $75,000

Twitter Followers: 122,356

Follower Value: $0.61

opendorse reasoning: Playing for the Red Sox and the Dodgers has given him a lot of exposure on both coasts. His one blue and one white Jordan Brand cleats caught eyes on Jackie Robinson Day.

 

zito

99. Barry Zito | MLB | Free Agent

Yearly Endorsement Earnings: $80,000

Twitter Followers: Not currently on Twitter

Follower Value: N/A

opendorse reasoning: Zito is a freethinker with a quirky personality. During the 2012 MLB Playoffs, Zito led the San Francisco Giants to a World Series title and #RallyZito became a worldwide phenomenon on Twitter throughout the Giants’ playoff run.

 

SF Giants vs. Az Diamondbacks Aug 2009

98. Matt Cain | MLB | San Francisco Giants

Yearly Endorsement Earnings: $100,000

Twitter Followers: Not currently on Twitter

Follower Value: N/A

opendorse reasoning: “Big Sugar” already has two World Series Championships and three MLB All-Star selections. Endorsement partner Mizzuno presented him with a Samurai sword after throwing the first perfect game in Giants history.

 

The Mario Williams Show

97. Mario Williams | NFL | Buffalo Bills

Yearly Endorsement Earnings: $150,000

Twitter Followers: 43,945

Follower Value: $3.41

opendorse reasoning: When you’re the first overall pick in the NFL Draft, recognition naturally follows.

 

Alfonso Soriano

96. Alfonso Soriano | MLB | New York Yankees

Yearly Endorsement Earnings: $200,000

Twitter Followers: Not currently on Twitter

Follower Value: N/A

opendorse reasoning: He has deals with Under Armour and Wilson and returning to play for the Yankees can only help his marketability.

 

Vincent Jackson | Tampa Bay Buccaneers

95. Vincent Jackson | NFL | Tampa Bay Buccaneers

Yearly Endorsement Earnings: $200,000

Twitter Followers: 36,169

Follower Value: $5.53

opendorse reasoning: Besides being a three-time Pro Bowler, V-Jack also sponsors military families at each home game through his “Jackson in Action” Foundation, which provides front row seats to military families at Buccaneers home games.

 

Mark Teixeira

94. Mark Teixeira | MLB | New York Yankees

Yearly Endorsement Earnings: $225,000

Twitter Followers: 255,922

Follower Value: $0.88

opendorse reasoning: If you play in Yankee pinstripes, there are definitely opportunities for endorsements.

 

Eric Berry

93. Eric Berry | NFL | Kansas City Chiefs

Yearly Endorsement Earnings: $250,000

Twitter Followers: 102,077

Follower Value: $2.45

opendorse reasoning: It’s hard to believe this two-time NFL Pro Bowler and Jim Thorpe Award winner is only 24 years old. Just don’t expect to see him in any endorsements alongside a horse.

 

Cincinnati Reds first baseman Joey Votto (19)

92. Joey Votto | MLB | Cincinnati Reds

Yearly Endorsement Earnings: $250,000

Twitter Followers: Not currently on Twitter

Follower Value: N/A

opendorse reasoning: Cincinnati based grocery retailer, Kroger, took advantage of the power of locality by signing the Reds biggest star and 2010 NL MVP to an endorsement deal.

 

Cliff Lee

91. Cliff Lee | MLB | Philadelphia Phillies

Yearly Endorsement Earnings: $280,000

Twitter Followers: Not currently on Twitter

Follower Value: N/A

opendorse reasoning: Philly loves him and his pitching accolades make him a “proven performer,” which is why JP Mascaro and Sons put him on the side of their trucks.

 

Matt Schaub

90. Matt Schaub | NFL | Houston Texans

Yearly Endorsement Earnings: $330,000

Twitter Followers: Not currently on Twitter

Follower Value: N/A

opendorse reasoning: Playing quarterback in the NFL comes with its share of bumps and bruises. In 2003, when Schaub dislocated his shoulder he turned to Houston Methodist Hospital for rehabilitation, lending personal and genuine authenticity to his endorsement.

 

Adrian Gonzalez

89. Adrian Gonzalez | MLB | Los Angeles Dodgers

Yearly Endorsement Earnings: $350,000

Twitter Followers: 130,749

Follower Value: $2.68

Reason for the high endorsement pay: Gonzalez has three Rawlings Gold Glove Awards so it made perfect sense when Rawlings signed him to an endorsement deal.

 

Matt Kemp

88. Matt Kemp | MLB | Los Angeles Dodgers

Yearly Endorsement Earnings: $400,000

Twitter Followers: 353,421

Follower Value: $1.13

opendorse reasoning: Every centerfielder needs a nice pair of Oakley shades when you’re playing in Los Angeles which is why Kemp signed with the sunglass retailer.

 

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87. Cole Hamels | MLB | Philadelphia Phillies

Yearly Endorsement Earnings: $400,000

Twitter Followers: Not currently on Twitter

Follower Value: N/A

opendorse reasoning: What’s baseball without a mouthful of gum? Big League Chew signed Hamels, a World Series Champion and MVP, and released packs of gum featuring Hamels on the front. Cole donated ALL of the proceeds to The Hamels Foundation.

 

Vernon Wells

86. Vernon Wells | MLB | New York Yankees

Yearly Endorsement Earnings: $600,000

Twitter Followers: 68,159

Follower Value: $8.80

opendorse reasoning: Wells has won three Rawlings Gold Glove Awards which is probably why Rawlings signed him to an endorsement deal.

 

Felix Hernandez

85. Felix Hernandez | MLB | Seattle Mariners

Yearly Endorsement Earnings: $600,000

Twitter Followers: 174,601

Follower Value: $3.44

opendorse reasoning: King Felix is one of the most dominant pitchers (AL Cy Young, Perfect Game, 4-time All-Star) in baseball and has one of the best fan sections in all of sports.

 

Ndamukong Suh

84. Ndamukong Suh | NFL | Detroit Lions

Yearly Endorsement Earnings: $1,000,000

Twitter Followers: 371,313

Follower Value: $2.69

opendorse reasoning: Suh is one of the most terrorizing defensive players in football. The 6’4” 307 pound two-time Pro Bowler feeds his appetite thanks to his endorsement with Subway. How many footlong subs can he eat at one sitting? “If I was pushing myself, three or four,” says Suh. Suh also has endorsements with Nike and Chrysler.

 

Roy Halladay

83. Roy Halladay | MLB | Philadelphia Phillies

Yearly Endorsement Earnings: $1,000,000

Twitter Followers: Not currently on Twitter

Follower Value: N/A

opendorse reasoning: “Doc” Halladay was the cover athlete for MLB 2K11 and in 2012 the eight-time All-Star picked up his 2,000th strikeout.

 

Alex Rodriguez

82. Alex Rodriguez | MLB | New York Yankees

Yearly Endorsement Earnings: $1,000,000

Twitter Followers: 94,965

Follower Value: $1.05

opendorse reasoning: He may never play MLB baseball again, but he still has endorsements with Nike and Rawlings.

 

Zach Randolph | Memphis Grizzlies

81. Zach Randolph | NBA | Memphis Grizzlies

Yearly Endorsement Earning: $1,000,000

Twitter Followers: 78,205

Follower Value: $12.79

opendorse reasoning: Randolph led the Memphis Grizzlies to their first ever playoff win and the Western Conference Finals in 2013. He has become the face of the Grizzlies’ franchise.

 

Prince Fielder

80. Prince Fielder | MLB | Texas Rangers

Yearly Endorsement Earnings: $1,000,000

Twitter Followers: 103,214

Follower Value: $9.69

opendorse reasoning: Endorsing Chevy while playing in Detroit makes sense. He was recently traded to Texas so he may have to trade in his Sedan for a truck.

 

British GP - Sebastian Vettel, Red Bull

79. Sebastian Vettel | Formula 1 | Red Bull Racing

Yearly Endorsement Earnings: $1,000,000

Twitter Followers: 115,314

Follower Value: $8.67

Reason for the high endorsement pay: Four straight World Championships from 2010-13 have put Vettel in the driver’s seat for big time endorsements with Infinit, Casio and Red Bull.

 

Tim Lincecum

78. Tim Lincecum | MLB | San Francisco Giants

Yearly Endorsement Earnings: $1,000,000

Twitter Followers: 117,077

Follower Value: $8.54

opendorse reasoning: “The Freak” may have cut his signature hair, but his two World Series Championships and two NL Cy Young Awards still make him one of the most beloved and recognizable baseball players.

 

Joe Flacco

77. Joe Flacco | NFL | Baltimore Ravens

Yearly Endorsement Earnings: $1,000,000

Twitter Followers: 135,313

Follower Value: $7.39

opendorse reasoning: He won Super Bowl XLVII and was named Super Bowl MVP. Enough said.

 

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76. Ryan Howard | MLB | Philadelphia Phillies

Yearly Endorsement Earnings: $1,000,000

Twitter Followers: 142,299

Follower Value: $7.03

opendorse reasoning: Howard reached 250 homeruns quicker than any other player in MLB history. Good thing his endorsement deal with Subway keeps him full so he can hit the long ball.

 

End of 1st Quarter

We’ve made it through the first quarter of the countdown. We’ll continue next week with numbers 75-51.

Until then, head over to opendorse where you can sign up for free and start creating your own athlete endorsements. Plus, they don’t have to cost a fortune!

Did we miss anyone?

If you’re a sports agent or marketing rep and don’t see your athlete(s) listed here, let us know! We’ll be updating our top 100 throughout 2014. Sign up as an agent, and we’ll be in touch to learn more about your athletes and the deals you’ve helped secure.

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