The World Series of Social Media

The Fall Classic is underway. San Francisco dominated game one, but we decided to see which team held the edge in social media. Below, we take a look at which players stuff the social stat sheet with key metrics like impressions, engagements, estimated CPM and CPE, and our own calculated opendorse endorsement score.

Here are top five social media match-ups from the Royals and Giants:

guthrie-pence (1)

butler-posey (1)

hosmer-romo (1)

perez-lincecum (1)

santana-sandoval (1)

Our take? The Royals are underdogs once again. They are simply overmatched by the massive reach, estimated engagements, and calculated endorsement value of the San Fransisco stars. While the Giants are filled to the brim with established premier players, the Royals are on the up and up. The best way for these young Royals to catch up with their West Coast counterparts? Just win, baby.

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