This National Brand Activated Local Target Markets Through Intelligent Athlete Endorsements

This National Brand Activated Local Target Markets Through Intelligent Athlete Endorsements

Learn how this national brand found athletes around the nation to help push their product into local markets.

“70% of the visitors to the site were first-time visitors. These simple athlete endorsements should have long term residual impact on Fanatics.com”
– Marketing Consultant | Fanatics.com

 

The Challenge

Introduce a national consumer product brand to local consumers, driving website traffic and increasing purchase intent.

 

The Deal

The brand selected 7 athletes from the opendorse marketplace, focusing on high engagement and local impact. The deal was created and executed in less than 24 hours.

 

The Athletes

Golden Tate | Seattle Seahawks | NFL

Adam Carriker | Washington Redskins | NFL

Niles Paul | Washington Redskins | NFL

DeJon Gomes | Detroit Lions | NFL

Ovie Mughelli | Retired | NFL

Scott Shanle | Retired | NFL

Fabian Washington | Retired | NFL

 

The Content

The brand created a sense of urgency in their messages, increasing engagement with followers.

Three words: Fanatics Dot Com. Best gear anywhere, where I get all mine. U should 2! http://bit.ly/t7TWVU #ad
– Golden Tate | Seattle Seahawks | NFL

The family is going to the game tomorrow decked out in #Redskins gear http://bit.ly/vk7asc #ad
– Adam Carriker | Washington Redskins | NFL

dang I see you guys! RT @DeJonGomes Just got 3 shirts for the fam RT @AdamCarriker #Redskins gear http://bit.ly/upG0Mq #ad
– Niles Paul | Washington Redskins | NFL

 

CONTENT TIP:

All 7 endorsements were delivered within 24 hours of each other, to 5 distinct local markets, helping the brand understand where to focus follow-up campaigns.

 

The Results

Of the 200,000 consumers this campaign reached, Fanatics estimated 40,000 were introduced to the brand for the first time.

  • Total Reach: 196k
  • Total Engagements: 1,158
  • CPM: $4.76
  • CPE: $0.81

Think you’re ready to build your first athlete endorsement campaign? Sign up at opendorse here.

Looking to learn more? Check out our other case studies.

 

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