Learn how this national brand found athletes around the nation to help push their product into local markets.
“70% of the visitors to the site were first-time visitors. These simple athlete endorsements should have long term residual impact on Fanatics.com”
– Marketing Consultant | Fanatics.com
The Challenge
Introduce a national consumer product brand to local consumers, driving website traffic and increasing purchase intent.
The Deal
The brand selected 7 athletes from the opendorse marketplace, focusing on high engagement and local impact. The deal was created and executed in less than 24 hours.
The Athletes
Golden Tate | Seattle Seahawks | NFL
Adam Carriker | Washington Redskins | NFL
Niles Paul | Washington Redskins | NFL
DeJon Gomes | Detroit Lions | NFL
Scott Shanle | Retired | NFL
Fabian Washington | Retired | NFL
The Content
The brand created a sense of urgency in their messages, increasing engagement with followers.
Three words: Fanatics Dot Com. Best gear anywhere, where I get all mine. U should 2! http://bit.ly/t7TWVU #ad
– Golden Tate | Seattle Seahawks | NFL
The family is going to the game tomorrow decked out in #Redskins gear http://bit.ly/vk7asc #ad
– Adam Carriker | Washington Redskins | NFL
dang I see you guys! RT @DeJonGomes Just got 3 shirts for the fam RT @AdamCarriker #Redskins gear http://bit.ly/upG0Mq #ad
– Niles Paul | Washington Redskins | NFL
CONTENT TIP:
All 7 endorsements were delivered within 24 hours of each other, to 5 distinct local markets, helping the brand understand where to focus follow-up campaigns.
The Results
Of the 200,000 consumers this campaign reached, Fanatics estimated 40,000 were introduced to the brand for the first time.
- Total Reach: 196k
- Total Engagements: 1,158
- CPM: $4.76
- CPE: $0.81
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Looking to learn more? Check out our other case studies.
