In 2014, athletes brought in endorsement earnings like never before. Players moved up and down from our list of 2013’s highest-paid athlete endorsers, and some were able to crack the list for the first time. In this post we will rank the top 75 highest-paid athlete endorsers, examine their deals, and display their opendorse value on social.
CLICK HERE to see the Top 100 Highest-Paid Athlete Endorsers of 2015
75. Dirk Nowitzki | NBA | Dallas Mavericks
2014 Endorsement Earnings: $500k
opendorse Value: $4.9k per tweet
Current Endorsements: Panini, Nike
74. Brandon Marshall | NFL | Chicago Bears
2014 Endorsement Earnings: $700k
opendorse Value: $1.1k per tweet
Current Endorsements: T-Mobile
73. Rudy Gay | NBA | Sacramento Kings
2014 Endorsement Earnings: $700k
opendorse Value: $4k per tweet
Current Endorsements: Nike
72: Ryan Howard | MLB | Philadelphia Phillies
2014 Endorsement Earnings: $700k
opendorse Value: $800 per tweet
Current Endorsements: New Balance, Subway
71: Henrik Lundqvist | NHL | New York Rangers
2014 Endorsement Earnings: $700k
opendorse Value: $1.4k per tweet
Current Endorsements: Samsung, Procter & Gamble, Pfizer, Bauer
70. Matt Kemp | MLB | San Diego Padres
2014 Endorsement Earnings: $800k
opendorse Value: $2.3k per tweet
Current Endorsements: Oakley, Nike
69. Darrelle Revis | NFL | New England Patriots
2014 Endorsement Earnings: $800k
opendorse Value: $1.4k per tweet
Current Endorsements: Nike
68. Zach Parise | NHL | Minnesota Wild
2014 Endorsement Earnings: $1M
opendorse Value: not on Twitter
Current Endorsements: Under Armor, Polo Ralph Lauren, Easton
67. Sebastian Vettel | Formula 1 | Red Bull Racing
2014 Endorsement Earnings: $1M
opendorse Value: not on Twitter
Current Endorsements: Braun, Casio, Infiniti
66. Joe Johnson | NBA | Brooklyn Nets
2014 Endorsement Earnings: $1M
opendorse Value: $800 per tweet
Current Endorsements: Nike
65. CC Sabathia | MLB | New York Yankees
2014 Endorsement Earnings: $1.2M
opendorse Value: $1.4 per tweet
Current Endorsements: Delta, DirecTV, Nike, Sony
64. Franck Ribery | Bundesliga | F.C. Bayern Munich
2014 Endorsement Earnings: $1.5M
opendorse Value: not verified
Current Endorsements: Nike
63. Larry Fitzgerald | NFL | Arizona Cardinals
2014 Endorsement Earnings: $1.5M
opendorse Value: $6.5k per tweet
Current Endorsements: EAS Sports Nutrition, Lenovo, Nike, Nokia
62. Deron Williams | NBA | Brooklyn Nets
2014 Endorsement Earnings: $1.5M
opendorse Value: $2.8k per tweet
Current Endorsements: Red Bull, Nike
61. Saul Alvarez | Boxer
2014 Endorsement Earnings: $1.5M
opendorse Value: not on Twitter
Current Endorsements: Corona, Everlast, Under Armour
60. Matthew Stafford | NFL | Detroit Lions
2014 Endorsement Earnings: $1.5M
opendorse Value: not on Twitter
Current Endorsements: Upper Deck, Nike, PepsiCo
59. Joe Mauer | MLB | Minnesota Twins
2014 Endorsement Earnings: $1.8M
opendorse Value: not on Twitter
Current Endorsements: Rawlings, Nike
58. Matt Ryan | NFL | Atlanta Falcons
2014 Endorsement Earnings: $1.8M
opendorse Value: $700 per tweet
Current Endorsements: Comcast, Nike
57: Albert Pujols | MLB | Los Angeles Angels
2014 Endorsement Earnings: $2M
opendorse Value: $600 per tweet
Current Endorsements: Nike
56: Miguel Cabera | MLB | Detroit Tigers
2014 Endorsement Earnings: $2M
opendorse Value: $2.6k per tweet
Current Endorsements: New Balance, Chrysler, Sony
55. Fernando Alonso | Formula 1 | Scuderia Ferrari
2014 Endorsement Earnings: $2M
opendorse Value: $7.8k per tweet
Current Endorsements: Oakley
54. Yaya Touré | Premier League | Manchester City F.C.
2014 Endorsement Earnings: $2.5M
opendorse Value: $550 per tweet
Current Endorsements: Puma
53. Pau Gasol | NBA | Chicago Bulls
2014 Endorsement Earnings: $2.5M
opendorse Value: $10.8k per tweet
Current Endorsements: Grupos Banco Popular, Nike
52. Chris Bosh | NBA | Miami Heat
2014 Endorsement Earnings: $2.5M
opendorse Value: $7.2k per tweet
Current Endorsements: Nike
51. Robin van Persie | Premier League | Manchester United F.C.
2014 Endorsement Earnings: $3M
opendorse Value: $59k per tweet
Current Endorsements: adidas, PepsiCo
50. Lewis Hamilton | Formula 1 | Mercedes
2014 Endorsement Earnings: $3M
opendorse Value: $14.2k per tweet
Current Endorsements: Bombardier
49. Radamel Falcao | Premier League | Manchester United F.C.
2014 Endorsement Earnings: $3M
opendorse Value: $45.2k per tweet
Current Endorsements: Puma, Gillette, Samsung
48. Henrik Stenson | PGA Tour
2014 Endorsement Earnings: $3.2M
opendorse Value: $14.2k per tweet
Current Endorsements: Titlest, Audemaus, Piglet, Footjoy, Callaway, Mutual of Omaha
47. Fernando Torres | La Liga | Atletico Madrid
2014 Endorsement Earnings: $3.5M
opendorse Value: $9.3k per tweet
Current Endorsements: Nike, PepsiCo
46. Robinson Cano | MLB | Seattle Mariners
2014 Endorsement Earnings: $3.5M
opendorse Value: $1.6k per tweet
Current Endorsements: Wilson, DirecTV, Topps, Panini, Nike, PepsiCo
45. Luis Suarez | La Liga | F.C. Barcelona
2014 Endorsement Earnings: $4M
opendorse Value: $14k per tweet
Current Endorsements: adidas, PepsiCo
44. Wladmir Klitschko | Boxing
2014 Endorsement Earnings: $4M
opendorse Value: not on Twitter
Current Endorsements: T-Mobile
43. Zlatan Ibrahmovic | Ligue 1 | Paris Saint-Germain F.C.
2014 Endorsement Earnings: $4M
opendorse Value: $7.1k per tweet
Current Endorsements: Nike, Volvo
42. Alex Ovechkin | NHL | Washington Capitals
2014 Endorsement Earnings: $4M
opendorse Value: $4.4k per tweet
Current Endorsements: Nike, Bauer, Gillette, Upper Deck, Coca-Cola
41. Sidney Crosby | NHL | Pittsburgh Penguins
2014 Endorsement Earnings: $4.5M
opendorse Value: not on Twitter
Current Endorsements: Reebok, Gatorade, Tim Horton’s, Sport Chek
40. Russell Westbrook | NBA | Oklahoma City Thunder
2014 Endorsement Earnings: $4.5M
opendorse Value: $7.6k per tweet
Current Endorsements: Zenith, Nike, Subway
39. Jeff Gordon | NASCAR Sprint Cup Series | Hendrick Motorsports
2014 Endorsement Earnings: $5M
opendorse Value: $2.1k per tweet
Current Endorsements: PepsiCo, GM
38. David Ortiz | MLB | Boston Red Sox
2014 Endorsement Earnings: $5M
opendorse Value: $3.7k per tweet
Current Endorsements: Dunkin’ Brands, Panini, New Balance, Samsung, Sony
37. Sergio Aguero | Premier League | Manchester City F.C.
2014 Endorsement Earnings: $5M
opendorse Value: $63k per tweet
Current Endorsements: Puma, Gillette, PepsiCo
36. Wayne Rooney | Premier League | Manchester United F.C.
2014 Endorsement Earnings: $5M
opendorse Value: $94k per tweet
Current Endorsements: Nike, Samsung
35. Dwight Howard | NBA | Houston Rockets
2014 Endorsement Earnings: $5M
opendorse Value: $19.2k per tweet
Current Endorsements: Gatorade, Adidas
34. Amar’e Stoudemire | NBA | Dallas Mavericks
2014 Endorsement Earnings: $5M
opendorse Value: $3.5k per tweet
Current Endorsements: Zico, Nike
33. Steven Gerrard | Premier League | Liverpool F.C.
2014 Endorsement Earnings: $4.4M
opendorse Value: not on Twitter
Current Endorsements: adidas, Mars
32. Chris Paul | NBA | Los Angeles Clippers
2014 Endorsement Earnings: $5.5M
opendorse Value: $13.3k per tweet
Current Endorsements: Avon, Nike, State Farm
31. Mesut Özil | German National Football Team | Arsenal F.C.
2014 Endorsement Earnings: $6M
opendorse Value: $47.8k per tweet
Current Endorsements: adidas
30. Blake Griffin | NBA | Los Angeles Clippers
2014 Endorsement Earnings: $6.5M
opendorse Value: $10.3k per tweet
Current Endorsements: PowerBar, Kia, Nike, Subway, Vizio
29. Jimmie Johnson | NASCAR Sprint Cup Series | Hendrick Motorsports
2014 Endorsement Earnings: $6.5M
opendorse Value: $2.1k per tweet
Current Endorsements: Gatorade, Tylenol, Chevrolet
28. Eli Manning | NFL | New York Giants
2014 Endorsement Earnings: $7.5M
opendorse Value: not on Twitter
Current Endorsements: Dunkin’ Brands, Gatorade, DirecTV, Samsung, Toyota
27. Aaron Rodgers | NFL | Green Bay Packers
2014 Endorsement Earnings: $7.5M
opendorse Value: $4.8k per tweet
Current Endorsements: Associated Bank, Ford, Nike, State Farm
26. Carmelo Anthony | NBA | New York Knicks
2014 Endorsement Earnings: $8M
opendorse Value: $20.5k per tweet
Current Endorsements: Foot Locker, Nike
25. Adam Scott
2014 Endorsement Earnings: $9M
opendorse Value: not on Twitter
Current Endorsements: Titleist, Uniqlo, Mercedes-Benz, Rolex
24. Derek Jeter | MLB | New York Yankees
2014 Endorsement Earnings: $9M
opendorse Value: not on Twitter
Current Endorsements: Nike, Gatorade, Movado, Avon, Rawlings, 24 Hour Fitness
23. Drew Brees | NFL | New Orleans Saints
2014 Endorsement Earnings: $11M
opendorse Value: $7.2k per tweet
Current Endorsements: Microsoft, Nike, Wrangler, PepsiCo, Proctor & Gamble
22. Serena Williams | WTA
2014 Endorsement Earnings: $11M
opendorse Value: $14.9k
Current Endorsements: Gatorade, Wilson, Nike
21. Dale Earnhardt, Jr. | NASCAR Sprint Car Cup Series | Hendrick Motorsports
2014 Endorsement Earnings: $11M
opendorse Value: $7k per tweet
Current Endorsements: Wrangler, Nationwide, Chevrolet
20. Dwayne Wade |NBA | Miami Heat
2014 Endorsement Earnings: $11M
opendorse Value: $16k per tweet
Current Endorsements: Dove, Hublot, Li-Ning
19. Gareth Bale | La Liga | Real Madrid
2014 Endorsement Earnings: $11M
opendorse Value: $30.3k per tweet
Current Endorsements: adidas, EA Sports
18. Peyton Manning | NFL | Denver Broncos
2014 Endorsement Earnings: $12M
opendorse Value: not on Twitter
Current Endorsements: Nationwide, Papa John’s, Gatorade, DirecTV, Buick
17. Kevin Durant | NBA | Oklahoma City Thunder
2014 Endorsement Earnings: $14M
opendorse Value: $80k per tweet
Current Endorsements: Nike, Sprint, Panini, BBVA, 2K Sports
16. Neymar | La Liga | Futball Club Barcelona
2014 Endorsement Earnings: $16M
opendorse Value: $143.6k per tweet
Current Endorsements: Nike, Banco, Santander, Unilever, NV, Volkswagen
15. Li Na | WTP
2014 Endorsement Earnings: $18M
opendorse Value: not on Twitter
Current Endorsements: Rolex, Nike, Mercedes-Benz, Samsung
14. Derrick Rose | NBA | Chicago Bulls
2014 Endorsement Earnings: $19M
opendorse Value: $9.1k per tweet
Current Endorsements: adidas, Skullcandy, Wilson, Powerade
13. Rory McIlroy | PGA Tour
2014 Endorsement Earnings: $20M
opendorse Value: $7.5k per tweet
Current Endorsements: Nike, Omega, Bose, Banco Santander
12. Novak Djokovic | ATP World Tour
2014 Endorsement Earnings: $21M
opendorse Value: $13.3k per tweet
Current Endorsements: Seiko, Uniqlo, Head, adidas, Mercedes-Benz, Peugeot
11. Maria Sharpova | WTA
2014 Endorsement Earnings: $22M
opendorse Value: $4.8k per tweet
Current Endorsements: Avon, Nike, Samsung, Tag Heuer, Evian, Head
10. Usian Bolt | Racers Track Club
2014 Endorsement Earnings: $23M
opendorse Value: $12.1k per tweet
Current Endorsements: Puma, Gatorade, Hublot, Nissan
9. Lionel Messi | La Liga | Futball Club Barcelona
2014 Endorsement Earnings: $43M
opendorse Value: not on Twitter
Current Endorsements: adidas, PepsiCo, EA Sports, Turkish Airlines, Gillettee
8. Mahendra Singh Dhoni | ODI | India
2014 Endorsement Earnings: $26M
opendorse Value: 11.2k per tweet
Current Endorsements: Pepsi, Reebok
7. Christiano Ronaldo | La Riga | Real Madrid
2014 Endorsement Earnings: $28M
opendorse Value: $303.9k per tweet
Current Endorsements: Nike, Toyota, Samsung, Tag Heuer, Herbalife, Emirates
6. Rafael Nadal |ATP
2014 Endorsement Earning: $30M
opendorse Value: 26k per tweet
Current Endorsements: Nike, Kia, Babolat
5. Kobe Bryant | NBA | Los Angeles Lakers
2014 Endorsement Earnings: $32M
opendorse Value: $22.3k per tweet
Current Endorsements: Nike, Panini, Lenovo, Turkish Airlines
4. Phil Mickelson | PGA Tour
2014 Endorsement Earnings: $48M
opendorse Value: not on Twitter
Current Endorsements: Callaway, KPMG, Rolex, ExxonMobil, Amgen, Barclays
3. Roger Federer | ATP
2014 Endorsement Earnings: $52M
opendorse Value: $8.9k per tweet
Current Endorsements: Rolex, Credit Suisse, Wilson, Gillette, Nike, Mercedes-Benz
2. LeBron James | NBA | Cleveland Cavaliers
2014 Endorsement Earnings: $53M
opendorse Value: $126.2k per tweet
Current Endorsements: Nike, Upper Deck, McDonald’s, Samsung, Dunkin’ Brands, Coco-Cola, Beats by Dre
1. Tiger Woods | PGA Tour
2014 Endorsement Earnings: $55M
opendorse Value: $12.6k per tweet
Current Endorsements: Nike, Rolex, Upper Deck, NetJet
This list of 75 athletes landed big endorsement deals in 2014. As brands begin to include a social media component in their contracts with athletes, opendorse is here to provide the research and measurement behind those activations. Looking for the latest info? Check out the highest paid athlete endorsers of 2019 If you’re a marketer looking for a smarter, better, faster endorsement or influencer solution, then signing up for opendorse is the answer. Get started today!
