From Ticket Sales to Social Media: The NFL’s Most Popular Teams and Top-Performing Players

NFL Fandom Map

The return of football is finally here as training camps are ready to kick off around the NFL. To prepare for the upcoming season, we partnered with online ticket marketplace Vivid Seats to showcase popularity trends for NFL teams and players throughout the country.

The interactive map below displays every U.S. county’s most popular NFL team according to Vivid Seats 2018 ticket data. Corresponding to each team is its top-performing player on social media, as measured by activity-based insights across Facebook, Twitter, and Instagram from May 2018 through May 2019.

See the map
League Leaders

Russell Wilson tops the charts as the NFL’s top-performer on social in 2018-19. By providing a steady feed of quality content to his massive audience, which ranks second league-wide, Wilson garnered more than 19 total million fan engagements.

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“Strike up the band.” @KeenanReynolds ?: @West2EastEmpire

A post shared by Russell Wilson (@dangerusswilson) on


Next on the list is JuJu Smith-Schuster, who is often looked to as the NFL’s social superstar. Smith-Schuster shared more than 1,200 posts over this timeframe and engaged his fans at an incredible rate of 4.86% — both ranking among the league’s leaders. Antonio Brown, Tyrann Mathieu, and JJ Watt follow the Steeler’s wideout to round out the top-five.

On the Move

Several of the league’s most impactful players are taking their talents and social success to new teams this year. Antonio Brown, Tyrann Mathieu, and Earl Thomas — all represented as their team’s top respective player — will each make their debut in a new uniform to start the 2019 season.

Fly, Eagles, Fly

The Philadelphia Eagles roster is the best-represented among the top-100 players in our rankings with eight active players making the cut.

Comin’ soon… ?

— Carson Wentz (@cj_wentz) July 1, 2019

Receiving Retweets

With help from league leaders like Smith-Schuster, Antonio Brown, DeSean Jackson, and Julian Edelman, receivers are the best-represented position group with 26 players making the top-100. Defensive backs follow close behind with 22 players represented, while the quarterback and running back positions claim 15 players each.

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