FedEx | Case Studies | opendorse

FedEx “Air and Ground Challenge”

FedEx enlisted NFL rookies to promote their “Air and Ground Challenge” campaign.

During the NFLPA’s Rookie Premiere, NFL sponsor FedEx was there to capture footage for their upcoming #AirandGround
NFL Players of the Week campaign, which names the top fan voted quarterback and running back each week.

 

The brand enlisted newly drafted NFL rookies—the “air and ground stars of tomorrow”—
to participate in various challenges from playing paper football to lugging FedEx boxes around.

 

With valuable video content in their hands, FedEx needed a creative method to amplify the message as much as possible.

OVERVIEW

FedEx used opendorse to secure, organize, and activate Twitter endorsements from NFL players.

GROUND RACE

Led by activations from Jameis Winson,
Todd Gurley, and Amari Cooper, FedEx
reached hundreds of thousands of loyal fans.

SOLUTION

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SECURE

FedEx negotiated rates and secured
involvement from 7 NFL players
for their campaign.

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ORGANIZE

Social posts were automated through the
opendorse platform, allowing for strategic scheduling and generating thousands of engagements and link clicks.

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ACTIVATE

Using the tag #AirandGround, rookies
shared brand-approved social posts
promoting the FedEx campaign and
boosting brand awareness.

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Fedex #Airandground

FedEx and Team Epic utilized the social media accounts of NFL rookies, allowing FedEx to get their fun video content in front of hundreds of thousands of the NFL’s most passionate fans.

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