FedEx enlisted NFL rookies to promote their “Air and Ground Challenge” campaign.
During the NFLPA’s Rookie Premiere, NFL sponsor FedEx was there to capture footage for their upcoming #AirandGround
NFL Players of the Week campaign, which names the top fan voted quarterback and running back each week.
The brand enlisted newly drafted NFL rookies—the “air and ground stars of tomorrow”—
to participate in various challenges from playing paper football to lugging FedEx boxes around.
With valuable video content in their hands, FedEx needed a creative method to amplify the message as much as possible.
FedEx used opendorse to secure, organize, and activate Twitter endorsements from NFL players.