The State of Social Media: How athletes, teams, and leagues stack up

2017 opendorse Awards: Our partners’ best work from the past year with opendorse.

The latest in athlete social media & opendorse news.

Athlete-Driven: Zlatan and Visa go global

Since announcing his move to the Los Angeles Galaxy in the most Zlatan way possible, the international soccer superstar has wasted no time capitalizing on his newfound popularity in the U.S. market. Today, Visa and Zlatan announced a new athlete marketing partnership,...

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The NBA’s Rising Stars on Social

Donovan Mitchell is a shoo-in to win or finish as runner-up for the NBA's Rookie of the Year award. He was drafted to a Utah Jazz team with relatively low expectations and proceeded to lead them to a five-seed in the ultra-competitive Western Conference. Off the...

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Athlete-Driven: Embiid puts a mask on The Process

Joel Embiid is one of the best social follows in sports. From throwing the NBA's most creative shade, to being his teammates' biggest fan, "The Process" just kills it. NBA players are some of the most social-savvy in sports, but few can authentically weave their brand...

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Athlete-Driven: PGA TOUR players shoot to #LiveUnderPar

The PGA TOUR has repped its trusty slogan, "These Guys Are Good," for more than two decades. Yesterday, they announced that a new tagline — "Live Under Par" — would replace its longstanding predecessor.  The updated slogan sets the stage for a PGA TOUR that goes...

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Athlete-Driven: Serena starts a new chapter with Lincoln

Serena Williams and Lincoln Motor Company have joined forces to present Serena's new chapter alongside her infant daughter and the Lincoln Navigator. The parties have authentically integrated the Lincoln brand with Serena's story, providing a real connection that can...

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Athlete-Driven: How AD Dominated April Fool’s Day

Anthony Davis owns one of the strongest brand identities in the NBA. Since blowing up during his freshman campaign at Kentucky, Davis has become known for two things — transcendent on-court performance and "The Brow." Davis and Red Bull paired the strength of his...

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NFLPA and opendorse tackle player-driven marketing

The opendorse team is excited to announce the renewal of its partnership with the NFL Players Association via its licensing and marketing arm, NFL Players Inc. The agreement extends opendorse as the social media activation partner for NFL players. The partnership...

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How 2017’s Heisman hopefuls stack up on social

Social media provides college athletes with a powerful opportunity. Unlike previous generations, their message doesn’t have to be filtered through the media. They don’t have to wait until game-time to get in front of fans. With social, athletes can build their brands...

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NFL embraces social influence with #MyCauseMyCleats

Twitter is frequently lit up with shoe drops, but Sunday was a bit more important. The conversation didn’t stem from Cam Newton wearing tails on his pregame cleats this week, instead the NFL’s #MyCauseMyCleats initiative took center stage. Players wore a variety of...

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The MLB’s social media MVPs

As reported by the Washington Post in 2015, baseball has an aging problem. ESPN told The Post the median age of baseball audiences on TV is 53, and it is getting older. With that, there is both a challenge and an opportunity for Major League Baseball and its 30 teams....

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5 NBA Twitter accounts to watch in 2016-17

From late October to mid-June, "NBA Twitter" may be the most engaged community on social media. The community is made up of super-fans, beat writers, media personalities, professional gamblers, team accounts, and sometimes even NBA players. One of the most...

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