STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP
INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE
the latest in athlete social media & opendorse news…

NFL embraces social influence with #MyCauseMyCleats

Twitter is frequently lit up with shoe drops, but Sunday was a bit more important. The conversation didn’t stem from Cam Newton wearing tails on his pregame cleats this week, instead the NFL’s #MyCauseMyCleats initiative took center stage. Players wore a variety of...

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The MLB’s social media MVPs

As reported by the Washington Post in 2015, baseball has an aging problem. ESPN told The Post the median age of baseball audiences on TV is 53, and it is getting older. With that, there is both a challenge and an opportunity for Major League Baseball and its 30 teams....

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5 NBA Twitter accounts to watch in 2016-17

From late October to mid-June, "NBA Twitter" may be the most engaged community on social media. The community is made up of super-fans, beat writers, media personalities, professional gamblers, team accounts, and sometimes even NBA players. One of the most...

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The art of the alternate uniform announcement

Back in August, Nebraska football unveiled the all-white alternate uniforms which were worn against Northwestern last Saturday. ‼️????‼️ pic.twitter.com/MM8RBOqx0o— Nebraska Football (@HuskerFBNation) August 23, 2016 As players’ jaws dropped, they took to...

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Twitter Goes Live with Thursday Night Football

Twitter and the social media sports world chalked up a “W” after the first of 10 NFL live-streamed games garnered positive reaction, and a 4% $TWTR boost, Thursday. The game, which appeared in Twitter’s Moments tab, drew more than 2.1 million viewers. An average of...

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Adidas & Yeezy crash the NFL party

The NFL is a Nike-dominated league. Not only does the Swoosh own the on-field rights as the NFL’s official uniform provider, it also represents a vast majority of the league’s top players. Sole Collector’s Brendan Dunne broke down Nike’s dominance in player marketing...

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Twitter Goes Live

Should Twitter be able to reinvigorate its sluggish user growth and increase its revenue, we may look back on the summer of 2016 as when everything changed. That’s because this summer, Twitter has gone all-in on the live stream, pushing to become the hub of live...

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Q & A with Jumpwire Media

Jumpwire Media recently ranked the top 100 social media accounts for collegiate athletic programs. We caught up with the people behind the rankings.

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Inside the 2016 opendorse top 100

Earlier this month, we charted the highest-earning athlete endorsers in professional sports. The list featured 100 athletes from a variety of backgrounds and a variety of disciplines, all with one thing in common: they’re pulling in serious dough from endorsements....

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