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31 Jan TaylorMade welcomes Tiger’s influence

It’s no secret: Tiger Woods brings big value to brands. Even after a year off—and without a win since 2013—Woods remains one of the most influential athletes, and brands, in sports. After Nike announced it would discontinue its line of golf equipment in 2016, Tiger made...

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30 Jan opendorse joins group of Facebook Media Solutions partners

opendorse makes it easier for marketers of brands, teams, and leagues to distribute content through professional athletes on Facebook. LINCOLN, Ne., Jan 25, 2017 Today opendorse announced that it is joining Facebook’s collection of 25 Media Solutions partners. The Facebook Media Solutions partners are comprised...

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18 Jan NFL players produce big wins for sponsors on social

Through two weeks of the 2017 NFL Playoffs, 87 NFL players have shared 110 sponsored tweets, mentioning 33 different brands. Compared to the 2016 playoffs, the number of sponsored tweets have decreased (150 in 2016), but the average engagement rate has nearly doubled from 0.56...

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#mycausemycleats NFL social media cleats influence nonprofit

05 Dec NFL embraces social influence with #MyCauseMyCleats

Twitter is frequently lit up with shoe drops, but Sunday was a bit more important. The conversation didn’t stem from Cam Newton wearing tails on his pregame cleats this week, instead the NFL’s #MyCauseMyCleats initiative took center stage. Players wore a variety of different cleats in...

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MLB team social media

27 Oct The MLB’s social media MVPs

As reported by the Washington Post in 2015, baseball has an aging problem. ESPN told The Post the median age of baseball audiences on TV is 53, and it is getting older. With that, there is both a challenge and an opportunity for Major League...

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