Analysis Archives | opendorse


tiger social media woods influence taylormade nike

31 Jan TaylorMade welcomes Tiger’s influence

It’s no secret: Tiger Woods brings big value to brands. Even after a year off—and without a win since 2013—Woods remains one of the most influential athletes, and brands, in sports. After Nike announced it would discontinue its line of golf equipment in 2016, Tiger made...

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18 Jan NFL players produce big wins for sponsors on social

Through two weeks of the 2017 NFL Playoffs, 87 NFL players have shared 110 sponsored tweets, mentioning 33 different brands. Compared to the 2016 playoffs, the number of sponsored tweets have decreased (150 in 2016), but the average engagement rate has nearly doubled from 0.56...

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#mycausemycleats NFL social media cleats influence nonprofit

05 Dec NFL embraces social influence with #MyCauseMyCleats

Twitter is frequently lit up with shoe drops, but Sunday was a bit more important. The conversation didn’t stem from Cam Newton wearing tails on his pregame cleats this week, instead the NFL’s #MyCauseMyCleats initiative took center stage. Players wore a variety of different cleats in...

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MLB team social media

27 Oct The MLB’s social media MVPs

As reported by the Washington Post in 2015, baseball has an aging problem. ESPN told The Post the median age of baseball audiences on TV is 53, and it is getting older. With that, there is both a challenge and an opportunity for Major League...

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18 Oct 5 NBA Twitter accounts to watch in 2016-17

From late October to mid-June, "NBA Twitter" may be the most engaged community on social media. The community is made up of super-fans, beat writers, media personalities, professional gamblers, team accounts, and sometimes even NBA players. One of the most overlooked — and valuable — aspects of NBA Twitter...

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13 Oct From #smsports to SkullSparks: a Q&A with Jason R. Matheson

When it comes to digital branding for college sports properties, Jason R. Matheson has seen it all. After leveraging his design background to earn an internship at the University of Miami, Matheson became a mainstay in college athletics, eventually leading SID And digital teams at Miami, the...

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alternate uniforms college football social media announcement

28 Sep The art of the alternate uniform announcement

Back in August, Nebraska football unveiled the all-white alternate uniforms which were worn against Northwestern last Saturday. ‼️????‼️— Nebraska Football (@HuskerFBNation) August 23, 2016 As players’ jaws dropped, they took to Twitter to express their approval. Fans, recruits and media outlets followed suit with no...

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09 Sep Adidas & Yeezy crash the NFL party

The NFL is a Nike-dominated league. Not only does the Swoosh own the on-field rights as the NFL’s official uniform provider, it also represents a vast majority of the league’s top players. Sole Collector’s Brendan Dunne broke down Nike’s dominance in player marketing earlier this year: The...

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