Analysis

Athlete-Driven: Didi’s spreading the news

Athlete-Driven: Didi’s spreading the news

“Ballgame over! Yankees win! Theeeeeee Yankees win!“ Every baseball fan recognizes John Sterling’s iconic call following each Yankees victory. But Sterling has some new competition. Yankees shortstop Didi Gregorius has taken to sharing his own...
Athlete-Driven: Donovan Mitchell calls game… blouses

Athlete-Driven: Donovan Mitchell calls game… blouses

Every few days, an athlete-driven social post “stops the internet.” Last week, it was Baker Mayfield’s pre-draft Brett Favre tribute. This week, it’s Donovan Mitchell pairing a big moment from last night’s win with an iconic cultural...
The 2018 NFL Draft’s Top Athlete-Driven Sponsored Posts

The 2018 NFL Draft’s Top Athlete-Driven Sponsored Posts

Athlete-driven sponsored content has become a staple of the NFL Draft. NFL sponsors and licensees work in tandem with soon-to-be drafted players to put engaging content in the players’ channels on the biggest day of their lives.

The NFL Draft’s Strongest Brands on Social

The NFL Draft’s Strongest Brands on Social

Draft Day is finally here. For the NFL’s top prospects, the past three months have been the longest, most heavily scrutinized job interview of their lives. These athletes have spent every day on display — performing at the Combine, in team interviews, and...
Athlete-Driven: The brand behind Baker

Athlete-Driven: The brand behind Baker

Baker Mayfield has built one of the strongest athlete brands in the 2018 NFL Draft. From walk-on journeyman to Heisman Trophy winner, the former OU signal caller has molded his brand around an unmatched passion and drive to win. While that gameday emotion has...
Athlete-Driven: Zlatan and Visa go global

Athlete-Driven: Zlatan and Visa go global

Since announcing his move to the Los Angeles Galaxy in the most Zlatan way possible, the international soccer superstar has wasted no time capitalizing on his newfound popularity in the U.S. market. Today, Visa and Zlatan announced a new athlete marketing partnership,...