Analysis

Athlete-Driven: The brand behind Baker

Athlete-Driven: The brand behind Baker

Baker Mayfield has built one of the strongest athlete brands in the 2018 NFL Draft. From walk-on journeyman to Heisman Trophy winner, the former OU signal caller has molded his brand around an unmatched passion and drive to win. While that gameday emotion has...
Athlete-Driven: Zlatan and Visa go global

Athlete-Driven: Zlatan and Visa go global

Since announcing his move to the Los Angeles Galaxy in the most Zlatan way possible, the international soccer superstar has wasted no time capitalizing on his newfound popularity in the U.S. market. Today, Visa and Zlatan announced a new athlete marketing partnership,...
The NBA’s Rising Stars on Social

The NBA’s Rising Stars on Social

Donovan Mitchell is a shoo-in to win or finish as runner-up for the NBA’s Rookie of the Year award. He was drafted to a Utah Jazz team with relatively low expectations and proceeded to lead them to a five-seed in the ultra-competitive Western Conference. Off the...
Athlete-Driven: Embiid puts a mask on The Process

Athlete-Driven: Embiid puts a mask on The Process

Joel Embiid is one of the best social follows in sports. From throwing the NBA’s most creative shade, to being his teammates’ biggest fan, “The Process” just kills it. NBA players are some of the most social-savvy in sports, but few can...
Athlete-Driven: PGA TOUR players shoot to #LiveUnderPar

Athlete-Driven: PGA TOUR players shoot to #LiveUnderPar

The PGA TOUR has repped its trusty slogan, “These Guys Are Good,” for more than two decades. Yesterday, they announced that a new tagline — “Live Under Par” — would replace its longstanding predecessor.  The updated slogan sets the stage for a...
Athlete-Driven: Serena starts a new chapter with Lincoln

Athlete-Driven: Serena starts a new chapter with Lincoln

Serena Williams and Lincoln Motor Company have joined forces to present Serena’s new chapter alongside her infant daughter and the Lincoln Navigator. The parties have authentically integrated the Lincoln brand with Serena’s story, providing a real...