Case Studies

How Fanatics Leveraged Endorsement Marketing During the NFL Draft

How Fanatics Leveraged Endorsement Marketing During the NFL Draft

The NFL Draft has become an annual opportunity for brands and agencies to flex their marketing muscle. The three day selection process has turned from a quiet existence to a mega-production featuring hours of live panel discussion, behind-the-scenes coverage, and...

Case Study: How One Trending Mobile App Rose to #3 Worldwide

Learn how SkyVu utilized an USMNT athlete, Matt Besler, just 24 hours after the United States World Cup run came to an end. The goal was to generate additional buzz behind an online campaign for their new mobile application, Let It Goat.   The Challenge Take an...

Case Study: Girl Scouts of Nebraska

Learn how the Girl Scouts of Nebraska utilized powerful influencers in the state to drive consumers to find out where they could purchase everybody’s favorite cookies.   The Challenge Increase consumer awareness of where Girl Scout cookies were being sold...

How an Obstacle Race Utilized Local Influence to Increase Awareness

Learn how a Lincoln-based obstacle race utilized former Nebraska Cornhusker athletes to increase awareness of the April 26th race. Not only did they capitalize on the popularity of former Nebraska athletes, they also ran the campaign during Super Bowl XLVIII, in which...