The 2018 NFL Draft’s Top Athlete-Driven Sponsored Posts

2017 opendorse Awards: Our partners’ best work from the past year with opendorse.

The latest in athlete social media & opendorse news.

Curry vs. LeBron: On & Off the Hardwood

Stephen Curry is just two wins away from tying LeBron James in career NBA championships. After two consecutive blowouts over James' Cavaliers, Curry and the Warriors appear to be en route to a second ring in as many years. But consecutive MVP awards and repeat titles...

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Start Your Story Before Rio 2016

Guidelines from the International Olympic Committee (IOC) are presenting a challenge for potential advertisers and sponsors of the 2016 Olympics Games. According to the IOC’s Rule 40, from July 24 until August 24, 2016–accredited persons must not commercialize their...

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The Case For Athlete Influence

Influence [in-floo-uh ns] noun. 1. the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviors, options, etc. of others. In the mid-2000s, as Twitter was adopted by the masses and blogging moved to the...

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Copa America: A Massive Moment for Marketers

The soccer bug could finally be coming to North America. This summer, the U.S. will host its biggest soccer event since the 1994 World Cup—Copa America Centenario. The tournament includes sixteen countries from North, Central, and South America, and will be played in...

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Social Media Madness: #SMSports Final Four

The only thing better than your Twitter feed during the NCAA Tournament's first weekend was the play on the court. There were GIFs, video, and up-to-the-minute updates. Most importantly, there was emotion. From the glory of victory, to the agony of defeat, social...

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How UFC Stars Engage Fans on Social Media

The UFC's top fighters are marketable by nature. They have fought their way to the top, earning the adulation of the growing mixed martial arts fan base along the way. This recognition generally leads to large social media followings. Fans want to know what's going on...

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By the Numbers: The Super Bowl On Social Media

Super Bowl 50 pits the Denver Broncos, one of the NFL's most traditionally popular teams, against the relative upstart Carolina Panthers. While Denver may have a more established fan base, the Panthers have been the 2015-16 season's hottest team, behind a dominant...

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#SB50 For Agencies: Campaign Activation

With less than a week between us and Super Bowl 50, you’re sure to have spent weeks, if not months, organizing your athlete social media campaign. You have secured deals with athletes and their agents. The content has been drafted, approved, and scheduled. And now you...

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#SB50 For Agencies: How to Organize a Winning Campaign

Super Bowl 50 kicks off in just 13 days. For many of the nation's top marketing agencies, this is crunch time. For agencies who will pre-launch their campaign— an increasingly popular tactic among Super Bowl advertisers— the clock is ticking even faster. In short,...

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Time for #SB50 Agencies To Get Serious about Social Media

Advertisers dropped about $4.5 million per 30-second spot aired during the Super Bowl 49 broadcast. The premiere buy placed their advertisement in front of approximately 115 million consumers who tuned in to the Big Game. This year, advertisers are expected to ante...

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Inside the opendorse Top 100

This summer, we released the Top 100 Highest-Earning Athlete Endorsers in professional sports. Familiar names littered the leaderboard: Federer, Woods, James, et al. While the superstars were expected, we found that a little digging could provide further insight into...

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3 Sponsored Social Mistakes for Strategists to Avoid

Sponsored social media activations have become a key component to any athlete endorsement campaign. This strategy has proven to be effective in reaching and engaging highly passionate, attentive audiences. But campaign success entails more than just paying an athlete,...

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Celebrating Three Years Of Opendorse

To build something great, you have to pursue your passion. As we kick off the third year of business at opendorse, it’s clear that our company has evolved from what we love and what we know: professional sports, social media, marketing, and big data. To celebrate our...

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Matchup Monday | Bills vs. Patriots

Hello from our Matchup Monday lab. This week, the opendorse team analyzed the marketing production of this week's Monday Night Football marketing stars – LeSean McCoy and Tom Brady. Will The Real Shady Please Stand Up LeSean "Shady" McCoy has struggled during his...

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Matchup Monday | Texans vs. Bengals

Our Matchup Monday is back. This week, the opendorse team analyzed the marketing production of this week's Monday Night Football marketing stars – J.J. Watt and Andy Dalton. Started From The Bottom, Now He's Here When you think of a 2-star athlete, according to...

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