STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP
INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE
the latest in athlete social media & opendorse news…

The NBA Draft’s Biggest Winners on Social Media

Dreams are realized each June at the NBA Draft. In an instant, young men are turned from amateur athletes to NBA players with soon-to-be-signed lucrative contracts. These newly minted rookies are exposed to their first professional moment in the spotlight, endearing...

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Top 100 Highest-Paid Athlete Endorsers of 2016

The following athletes raked in over $924 million in endorsements over the last year, up from the $917 million total of the Highest-Paid Athlete Endorsers of 2015. As the athlete endorsement industry continues to expand, brands and sponsors are finding new, innovative...

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Inside the Huskers powerful social media strategy

When it comes to social media, few athletic departments do it better than Nebraska Athletics. They’re led by Kelly Mosier, the Assistant Athletic Director for Digital Communications, and consistently bring high-quality, engaging video and graphic content across all...

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Cavs vs. Warriors: Social media stats

The collision of two-time reigning MVP Stephen Curry and the 73-win Golden State Warriors with NBA-Finals mainstay LeBron James has led to some gaudy viewership numbers over the last two weeks. This year’s NBA Finals are the second-most watched Finals through four...

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Sidney Crosby adds to his resume

­Since breaking into the league as the top pick in the 2005 NHL Draft, Sidney Crosby has been a star. The 28-year-old has asserted himself as the face of the NHL throughout his 11 seasons, winning multiple First-Team, All-Star and MVP Awards. With a 3-1 victory over...

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3 Big Ideas from the 2016 Brand Engagement Summit

Though some of my opendorse colleagues have been able to attend the Intersport Brand Engagement Summit in the past, the 2016 event in Chicago was my first experience. And as I look back now a few days after its conclusion, I feel so fortunate to have rejoined the...

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Curry vs. LeBron: On & Off the Hardwood

Stephen Curry is just two wins away from tying LeBron James in career NBA championships. After two consecutive blowouts over James' Cavaliers, Curry and the Warriors appear to be en route to a second ring in as many years. But consecutive MVP awards and repeat titles...

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Start Your Story Before Rio 2016

Guidelines from the International Olympic Committee (IOC) are presenting a challenge for potential advertisers and sponsors of the 2016 Olympics Games. According to the IOC’s Rule 40, from July 24 until August 24, 2016–accredited persons must not commercialize their...

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The Case For Athlete Influence

Influence [in-floo-uh ns] noun. 1. the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviors, options, etc. of others. In the mid-2000s, as Twitter was adopted by the masses and blogging moved to the...

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Copa America: A Massive Moment for Marketers

The soccer bug could finally be coming to North America. This summer, the U.S. will host its biggest soccer event since the 1994 World Cup—Copa America Centenario. The tournament includes sixteen countries from North, Central, and South America, and will be played in...

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