STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP
INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE
the latest in athlete social media & opendorse news…

Time for #SB50 Agencies To Get Serious about Social Media

Advertisers dropped about $4.5 million per 30-second spot aired during the Super Bowl 49 broadcast. The premiere buy placed their advertisement in front of approximately 115 million consumers who tuned in to the Big Game. This year, advertisers are expected to ante...

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Inside the opendorse Top 100

This summer, we released the Top 100 Highest-Earning Athlete Endorsers in professional sports. Familiar names littered the leaderboard: Federer, Woods, James, et al. While the superstars were expected, we found that a little digging could provide further insight into...

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3 Sponsored Social Mistakes for Strategists to Avoid

Sponsored social media activations have become a key component to any athlete endorsement campaign. This strategy has proven to be effective in reaching and engaging highly passionate, attentive audiences. But campaign success entails more than just paying an athlete,...

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Celebrating Three Years Of Opendorse

To build something great, you have to pursue your passion. As we kick off the third year of business at opendorse, it’s clear that our company has evolved from what we love and what we know: professional sports, social media, marketing, and big data. To celebrate our...

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Matchup Monday | Bills vs. Patriots

Hello from our Matchup Monday lab. This week, the opendorse team analyzed the marketing production of this week's Monday Night Football marketing stars – LeSean McCoy and Tom Brady. Will The Real Shady Please Stand Up LeSean "Shady" McCoy has struggled during his...

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Matchup Monday | Texans vs. Bengals

Our Matchup Monday is back. This week, the opendorse team analyzed the marketing production of this week's Monday Night Football marketing stars – J.J. Watt and Andy Dalton. Started From The Bottom, Now He's Here When you think of a 2-star athlete, according to...

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Zero to $100K, Real Quick: The Rise of Rousey

Ronda Rousey landed a punch square to Floyd Mayweather's proverbial jaw. After famously trading barbs with the boxer, and taking a shot at his history of domestic violence, Rousey finally hit Money May where it hurts — she claimed to make more in-fight money per...

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Sunday Showdown | Lakers vs. Knicks

Welcome to our first ever, Sunday Showdown. Today, opendorse analyzed the marketing production of this week’s star-studded matchup in the NBA – Kobe Bryant and Carmelo Anthony. The Breakdown Kobe Bryant At the age of three, Kobe and his family moved to Italy so that...

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Monday Matchup | Colts vs. Panthers

For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Andrew Luck and Cam Newton. The Breakdown Andrew Luck Coming out of Stanford, Andrew Luck was one of the most hyped athletes in America. Turns...

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The Hunt For Baseball’s Endorsement MVP

It's no secret that America’s Pastime is still on the search for the next face — or faces — of the game. Derek Jeter held the position for over two decades. In the wake of his retirement, the MLB has been left with a surge of young talent, but is waiting on that one...

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Matchup Monday | Ravens vs. Cardinals

For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Joe Flacco and Larry Fitzgerald. The Breakdown Joe Flacco Is Joe Flacco elite? That has been the question over the past few years, but the...

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Matchup Monday | Giants vs. Eagles

For this week’s Monday Matchup, opendorse studied the off-field production of this week's top Monday Night Football marketing stars – Odell Beckham Jr. and DeMarco Murray. The Breakdown Odell Beckham Jr. One catch can change your life. At least that's the case for...

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Matchup Monday | Steelers vs. Chargers

The San Diego Chargers (2-2) welcome the Pittsburgh Steelers (2-2) into Qualcomm Stadium for a Monday night battle between two .500 teams. As both teams have undefeated leaders in their respective divisions, each needs a victory in order to keep pace in the standings....

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Meet The Team: opendorse Walk-Up Songs

Major League Baseball's postseason finally begins tonight as the Yankees and Astros meet in the American League Wild Card Game. As anticipation for October baseball peaked, the opendorse team decided to get in on the action in the only way we knew how: determining our...

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Matchup Monday | Lions vs. Seahawks

Tonight, Monday Night Football matches two teams in the midst of underwhelming starts to their seasons. The Detroit Lions (0-3) will try to get off the schneid against the Seattle Seahawks (1-2). Both teams have experienced early disappointments, but the Seahawks...

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Matchup Monday | Chiefs vs. Packers

The Green Bay Packers (2-0) welcome the Kansas City Chiefs (1-1) to Lambeau Field for tonight's Monday Night Football matchup. The Chiefs and running back Jamaal Charles will look to rebound from last week's heartbreaker with a win against a Green Bay team that has...

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How To Choose the Most Effective Athlete Influencers

Cristiano Ronaldo has more Twitter followers than Canada does citizens. LeBron's following — with eight million fewer than his goal-scoring counterpart — is on par with Australia and Thailand. With audiences like these, it's no wonder marketers find tremendous value...

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Quarterbacks are winning the NFL’s endorsement game

Quarterbacks, man. They have it all. The glory. The girl (according to Hollywood, anyway). And as stated in various reports, they earn the most endorsement dollars, too. Of the top ten NFL players with the highest endorsement earnings according to Forbes and USA...

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Top 100 Highest-Paid Athlete Endorsers of 2015

CLICK HERE FOR THE HIGHEST-PAID ATHLETE ENDORSERS OF 2016   *** In 2015, these athletes brought in a total of over $917 million in athlete endorsement earnings — up 24% from the Highest-Paid Athlete Endorsers of 2014. As the athlete endorsement industry continues...

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LeBron Dominates on the Court, at the Box Office

“I’m not giving Sunglass Hut another $30!” — LeBron James. James plays an exaggerated version of himself in Judd Apatow’s latest box office hit, Trainwreck. While he isn't the star of the show — that title belongs to Amy Schumer — LeBron does steal a few laughs each...

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