This summer, we released the Top 100 Highest-Earning Athlete Endorsers in professional sports. Familiar names littered the leaderboard: Federer, Woods, James, et al. While the superstars were expected, we found that a little digging could provide further insight into...

UFC fans will witness one of the most-hyped bouts in recent history this Saturday. Jose Aldo Jr. and Conor McGregor have been awaiting the fight since January. Previously slated to take place in July at UFC 189, Aldo was forced to withdraw due to injury. Chad Mendes,...

Athletes like LeBron, Ronaldo, and Federer stand above their counterparts in the field of play and in endorsement marketing success. They get the biggest deals, the biggest brands, and the most exposure. But we wanted to find out which sport has the most marketable...

Hello from our Matchup Monday lab. This week, the opendorse team analyzed the marketing production of this week's Monday Night Football marketing stars – LeSean McCoy and Tom Brady. Will The Real Shady Please Stand Up LeSean "Shady" McCoy has struggled during his...

Our Matchup Monday is back. This week, the opendorse team analyzed the marketing production of this week's Monday Night Football marketing stars – J.J. Watt and Andy Dalton. Started From The Bottom, Now He's Here When you think of a 2-star athlete, according to...

Ronda Rousey landed a punch square to Floyd Mayweather's proverbial jaw. After famously trading barbs with the boxer, and taking a shot at his history of domestic violence, Rousey finally hit Money May where it hurts — she claimed to make more in-fight money per...

Welcome to our first ever, Sunday Showdown. Today, opendorse analyzed the marketing production of this week’s star-studded matchup in the NBA – Kobe Bryant and Carmelo Anthony. The Breakdown Kobe Bryant At the age of three, Kobe and his family moved to Italy so that...

For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Andrew Luck and Cam Newton. The Breakdown Andrew Luck Coming out of Stanford, Andrew Luck was one of the most hyped athletes in America. Turns...

For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Joe Flacco and Larry Fitzgerald. The Breakdown Joe Flacco Is Joe Flacco elite? That has been the question over the past few years, but the...

For this week’s Monday Matchup, opendorse studied the off-field production of this week's top Monday Night Football marketing stars – Odell Beckham Jr. and DeMarco Murray. The Breakdown Odell Beckham Jr. One catch can change your life. At least that's the case for...

Tonight, Monday Night Football matches two teams in the midst of underwhelming starts to their seasons. The Detroit Lions (0-3) will try to get off the schneid against the Seattle Seahawks (1-2). Both teams have experienced early disappointments, but the Seahawks...

The Green Bay Packers (2-0) welcome the Kansas City Chiefs (1-1) to Lambeau Field for tonight's Monday Night Football matchup. The Chiefs and running back Jamaal Charles will look to rebound from last week's heartbreaker with a win against a Green Bay team that has...

Quarterbacks, man. They have it all. The glory. The girl (according to Hollywood, anyway). And as stated in various reports, they earn the most endorsement dollars, too. Of the top ten NFL players with the highest endorsement earnings according to Forbes and USA...