Blog | opendorse

02 Jun Start Your Story Before Rio 2016

Guidelines from the International Olympic Committee (IOC) are presenting a challenge for potential advertisers and sponsors of the 2016 Olympics Games. According to the IOC’s Rule 40, from July 24 until August 24, 2016–accredited persons must not commercialize their social media. This means that Olympic...

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athletes most influential among sports fans

31 May The Case For Athlete Influence

Influence [in-floo-uh ns] noun. 1. the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviors, options, etc. of others. In the mid-2000s, as Twitter was adopted by the masses and blogging moved to the mainstream, influencer marketing became...

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Copa America Marketing guide

30 Mar Copa America: A Massive Moment for Marketers

The soccer bug could finally be coming to North America. This summer, the U.S. will host its biggest soccer event since the 1994 World Cup—Copa America Centenario. The tournament includes sixteen countries from North, Central, and South America, and will be played in ten major...

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March Madness Social Media Bracket

24 Mar Social Media Madness: #SMSports Final Four

The only thing better than your Twitter feed during the NCAA Tournament's first weekend was the play on the court. There were GIFs, video, and up-to-the-minute updates. Most importantly, there was emotion. From the glory of victory, to the agony of defeat, social media teams...

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04 Mar How UFC Stars Engage Fans on Social Media

The UFC's top fighters are marketable by nature. They have fought their way to the top, earning the adulation of the growing mixed martial arts fan base along the way. This recognition generally leads to large social media followings. Fans want to know what's going...

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03 Feb By the Numbers: The Super Bowl On Social Media

Super Bowl 50 pits the Denver Broncos, one of the NFL's most traditionally popular teams, against the relative upstart Carolina Panthers. While Denver may have a more established fan base, the Panthers have been the 2015-16 season's hottest team, behind a dominant defense and Cam...

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