The 2018 NFL Draft’s Top Athlete-Driven Sponsored Posts
2017 opendorse Awards: Our partners’ best work from the past year with opendorse.
The latest in athlete social media & opendorse news.
Zero to $100K, Real Quick: The Rise of Rousey
Ronda Rousey landed a punch square to Floyd Mayweather's proverbial jaw. After famously trading barbs with the boxer, and taking a shot at his history of domestic violence, Rousey finally hit Money May where it hurts — she claimed to make more in-fight money per...
read more
Sunday Showdown | Lakers vs. Knicks
Welcome to our first ever, Sunday Showdown. Today, opendorse analyzed the marketing production of this week’s star-studded matchup in the NBA – Kobe Bryant and Carmelo Anthony. The Breakdown Kobe Bryant At the age of three, Kobe and his family moved to Italy so that...
read more
Monday Matchup | Colts vs. Panthers
For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Andrew Luck and Cam Newton. The Breakdown Andrew Luck Coming out of Stanford, Andrew Luck was one of the most hyped athletes in America. Turns...
read more
The Hunt For Baseball’s Endorsement MVP
It's no secret that America’s Pastime is still on the search for the next face — or faces — of the game. Derek Jeter held the position for over two decades. In the wake of his retirement, the MLB has been left with a surge of young talent, but is waiting on that one...
read more
Matchup Monday | Ravens vs. Cardinals
For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Joe Flacco and Larry Fitzgerald. The Breakdown Joe Flacco Is Joe Flacco elite? That has been the question over the past few years, but the...
read more
Matchup Monday | Giants vs. Eagles
For this week’s Monday Matchup, opendorse studied the off-field production of this week's top Monday Night Football marketing stars – Odell Beckham Jr. and DeMarco Murray. The Breakdown Odell Beckham Jr. One catch can change your life. At least that's the case for...
read more
Matchup Monday | Steelers vs. Chargers
The San Diego Chargers (2-2) welcome the Pittsburgh Steelers (2-2) into Qualcomm Stadium for a Monday night battle between two .500 teams. As both teams have undefeated leaders in their respective divisions, each needs a victory in order to keep pace in the standings....
read more
Meet The Team: opendorse Walk-Up Songs
Major League Baseball's postseason finally begins tonight as the Yankees and Astros meet in the American League Wild Card Game. As anticipation for October baseball peaked, the opendorse team decided to get in on the action in the only way we knew how: determining our...
read more
Matchup Monday | Lions vs. Seahawks
Tonight, Monday Night Football matches two teams in the midst of underwhelming starts to their seasons. The Detroit Lions (0-3) will try to get off the schneid against the Seattle Seahawks (1-2). Both teams have experienced early disappointments, but the Seahawks...
read more
Matchup Monday | Chiefs vs. Packers
The Green Bay Packers (2-0) welcome the Kansas City Chiefs (1-1) to Lambeau Field for tonight's Monday Night Football matchup. The Chiefs and running back Jamaal Charles will look to rebound from last week's heartbreaker with a win against a Green Bay team that has...
read more
How To Choose the Most Effective Athlete Influencers
Cristiano Ronaldo has more Twitter followers than Canada does citizens. LeBron's following — with eight million fewer than his goal-scoring counterpart — is on par with Australia and Thailand. With audiences like these, it's no wonder marketers find tremendous value...
read more
Quarterbacks are winning the NFL’s endorsement game
Quarterbacks, man. They have it all. The glory. The girl (according to Hollywood, anyway). And as stated in various reports, they earn the most endorsement dollars, too. Of the top ten NFL players with the highest endorsement earnings according to Forbes and USA...
read more
Top 100 Highest-Paid Athlete Endorsers of 2015
CLICK HERE FOR THE HIGHEST-PAID ATHLETE ENDORSERS OF 2016 *** In 2015, these athletes brought in a total of over $917 million in athlete endorsement earnings — up 24% from the Highest-Paid Athlete Endorsers of 2014. As the athlete endorsement industry continues to...
read more
LeBron Dominates on the Court, at the Box Office
“I’m not giving Sunglass Hut another $30!” — LeBron James. James plays an exaggerated version of himself in Judd Apatow’s latest box office hit, Trainwreck. While he isn't the star of the show — that title belongs to Amy Schumer — LeBron does steal a few laughs each...
read more
How Fanatics Leveraged Endorsement Marketing During the NFL Draft
The NFL Draft has become an annual opportunity for brands and agencies to flex their marketing muscle. The three day selection process has turned from a quiet existence to a mega-production featuring hours of live panel discussion, behind-the-scenes coverage, and...
read more
Marketability Growth of 2015 NBA Draft Picks
Every June, the NBA Draft creates excitement and hope for optimistic NBA fans. In some cases, the selection of one player can fill the void needed to turn a perennial cellar dweller to an immediate contender. This year’s draft class provided plenty of young talent,...
read more
How Carli Lloyd Became America’s Newest Marketing Star
Carli Lloyd is sports marketing's woman of the hour. Lloyd came into the World Cup Final as one of the USWNT’s most productive players, but lacked the popularity of the team's marketing stars, Alex Morgan and Abby Wambach. If the average American sports fan couldn’t...
read more
5 Proven Ways to get Celebrity Endorsements
Celebrity endorsements can amplify a brand's message to a significantly larger audience, earn trust and credibility with consumers, and even propel sales. According to BurstMedia's Influencer Marketing Benchmarks Report, in 2014, advertisers received $6.85 in earned...
read more5 Most Marketable Players in the NBA Finals
Have you caught your breath yet? In the aftermath of another overtime thriller, the Cavs and Warriors are headed back to Cleveland where each will attempt to take control. In what has been an incredible series, fans have enjoyed access to an up-close look at some of...
read more
SBJ Intersport Brand Engagement Summit Recap
Last week, members of the opendorse team participated in the Sports Business Journal’s Intersport Brand Engagement Summit in Chicago as sponsors. Not only were we able to share the opendorse story and connect with hundreds of top marketers from across the country, we...
read more
Intersport Brand Engagement Summit: Let’s Connect
Nice to meet you. We’re opendorse and we connect marketers with athletes to build authentic and impactful endorsement campaigns. The athlete endorsement process can be a huge pain. Luckily, we’re here to help. This week, the opendorse team is hitting the road and...
read moreHow The NFL Draft Impacted Twitter and Instagram Followers
The NFL Draft did wonders for the Twitter and Instagram accounts of athletes entering the 2015 draft. We tracked the progression rate of popular NFL draftees from the first week of April to the week following the draft. The 2015 NFL Draft coverage led to a further...
read more