STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP
INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE
the latest in athlete social media & opendorse news…

Marketability Growth of 2015 NBA Draft Picks

Every June, the NBA Draft creates excitement and hope for optimistic NBA fans. In some cases, the selection of one player can fill the void needed to turn a perennial cellar dweller to an immediate contender. This year’s draft class provided plenty of young talent,...

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How Carli Lloyd Became America’s Newest Marketing Star

Carli Lloyd is sports marketing's woman of the hour. Lloyd came into the World Cup Final as one of the USWNT’s most productive players, but lacked the popularity of the team's marketing stars, Alex Morgan and Abby Wambach. If the average American sports fan couldn’t...

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5 Proven Ways to get Celebrity Endorsements

Celebrity endorsements can amplify a brand's message to a significantly larger audience, earn trust and credibility with consumers, and even propel sales. According to BurstMedia's Influencer Marketing Benchmarks Report, in 2014, advertisers received $6.85 in earned...

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5 Most Marketable Players in the NBA Finals

Have you caught your breath yet? In the aftermath of another overtime thriller, the Cavs and Warriors are headed back to Cleveland where each will attempt to take control. In what has been an incredible series, fans have enjoyed access to an up-close look at some of...

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SBJ Intersport Brand Engagement Summit Recap

Last week, members of the opendorse team participated in the Sports Business Journal’s Intersport Brand Engagement Summit in Chicago as sponsors. Not only were we able to share the opendorse story and connect with hundreds of top marketers from across the country, we...

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Intersport Brand Engagement Summit: Let’s Connect

Nice to meet you. We’re opendorse and we connect marketers with athletes to build authentic and impactful endorsement campaigns. The athlete endorsement process can be a huge pain. Luckily, we’re here to help. This week, the opendorse team is hitting the road and...

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How The NFL Draft Impacted Twitter and Instagram Followers

The NFL Draft did wonders for the Twitter and Instagram accounts of athletes entering the 2015 draft. We tracked the progression rate of popular NFL draftees from the first week of April to the week following the draft. The 2015 NFL Draft coverage led to a further...

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2015 NBA Social Media Playoffs: Conference Semi-Finals

Eight NBA teams are showing their true colors this week as we take on a new edition of "NBA Social Media Playoffs". Since we're big fans of social media, we're taking these matches to Twitter instead of the court to find out which team holds the most Twitter followers...

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How Social Media Effects NFL Draft Prospects

The 2015 NFL Draft has officially arrived and we’re taking a look at which prospects are at the top of their social media game.  Today’s athletes face a different challenge than the players who came before them. While on-field performance is still important, how they...

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2015 NBA Social Media Playoffs: Round One

The NBA Playoffs are well underway and so far the Golden State Warriors, Washington Wizards, and the Cleveland Cavaliers have advanced to the next round. We decided to check out the teams dominating off the court and on social media. Below, we'll analyze how many...

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Finding the Perfect Athlete in 3 Easy Steps

Finding the perfect athlete that aligns with your brand can be challenging. Let’s take a look at common struggles in finding the right athlete endorser: Going at it alone to answer these questions can be a very confusing and time consuming process. Through opendorse...

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Social Media March Madness: 2015 Edition

March Madness has come and gone another year. It was a year of upsets, Cinderella stories, and of course a new reigning champion, Duke. Duke wasn’t the only one celebrating in victory, though. Media also won big. In fact, the 2015 Men’s Division I Basketball...

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Millennial Social Media Usage

The world is quickly changing and embracing technology with millennials at the forefront of the action. How do marketers get their attention? The first step is to truly understand their social media habits and usage. There are 54.2 million social network users 0-24...

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SXSW 2015 Sports and Technology Recap

South by Southwest (SXSW) introduced SWSports, which provided an in-depth look at some of the hottest trends in the industry. By allowing experts to weigh in on multiple panels covering a wide range of topics, we got a snapshot into the future of the industry. The...

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The 10 Worst Social Media Tips

People give bad advice with good intentions daily. Bad social media advice is no acceptation with the vast amount of tips floating around the web. That’s why opendorse compiled a list of "The 10 Worst Social Media Tips” to save you from listening to well-intended...

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Top 5 Lessons Learned on #opendorski 2015

On February 19, 2015 the opendorse team set off to make history in South Dakota through #opendorski. The team shredded the fresh pow pow, commandeered the karaoke bars, and even had dinner in the presence of "Wild Bill" Hickok's spirit. Over the course of #opendorski,...

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Top 75 Highest-Paid Athlete Endorsers of 2014

In 2014, athletes brought in endorsement earnings like never before. Players moved up and down from our 2013 list, and some were able to crack the list for the first time. In this post and those that follow it, we will rank the top 100 highest-paid athlete endorsers, examine their deals, and display their opendorse value.

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