STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP
INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE
the latest in athlete social media & opendorse news…

Introducing Analytics on 8,000+ Professional Athletes

Introducing Analytics on 8,000+ Athletes | Infographic The team's been hard at work improving the opendorse platform and we're excited to introduce social media analytics on 8,000+ professional athletes. Now, brands of all sizes can utilize the marketplace to search...

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Sponsors Battle Inside the Octagon

What happens in Vegas stays in Vegas, right? Lyoto Machida is hoping to change that by defeating defending champion Chris Weidman and taking home the UFC 175 Middleweight Championship on July 5th in Las Vegas. Will there be any fireworks left for this to happen? Not...

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A Trio of Twitterless MVP’s

Many champions were crowned this weekend as the NBA Finals, NHL Stanley Cup, and the U.S. Open all came to a close, rounding out an incredible week of sports. The San Antonio Spurs and MVP Kawhi Leonard took home the fifth championship in franchise history. The L.A....

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6 PGA Golfers Crushin’ It On Twitter

Golf is an individual sport that shows mental toughness, preparation, and a will to win. It is also a game of emotion that can be seen with a reaction from sinking a 50-foot putt to win. Many PGA golfers take to Twitter to show their personalities that fans do not see...

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Who Takes Home the World Cup in Digital Influence?

Every four years, soccer fans await the FIFA World Cup, which begin play on June 12 in Brazil. Americans will cheer on the U.S. Men's National Team in hopes of winning it all this year. But how well do you know this year's U.S. Men's National Team? You may know...

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The Athlete Endorsement Marketplace: Re-Designed

Ask and you shall receive! We have re-imagined the opendorse marketplace experience based on amazing feedback from our brand users. We have brought all of the valuable data on each influencer to the forefront, so users can make better decisions, faster. The look and...

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Behind the NFL Draft: Marketing Power

With big time names come big time endorsements. Even before a player is selected in the NFL draft, many brands reach out to athletes to sign with their company to endorse their product. Players are put in the spotlight well before the NFL draft. With all of the...

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5 Sports Apps Every Die-Hard Fan Should Download

Brought to you by guest blogger Patrick Hayes (@PatrickMHayes). No matter what sports you follow, there is a good chance that you are using a smartphone or mobile device to get the latest scores, news and coverage of your favorite teams or big time games. Sports are a...

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9 Pointers for Writing Engaging Content

Brought to you by guest blogger Patrick Hayes (@PatrickMHayes). They say change is another word for opportunity. With more social media tools and platforms, the ability to engage your audience can strengthen your presence online. Consumers are becoming ambassadors for...

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10 Questions to Ask When Valuing Digital Influence

How do you know which athlete is right for your marketing campaign? Our team shares 10 questions you should ask before choosing the right athlete(s). But first, what do we mean by 'digital influence'?   Digital Influence: the ability for an individual to leverage...

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Introducing Kick-ass Athlete Profiles

Our development team has been hard at work. Over the past four months, the idea of creating more robust athlete profiles has finally become a reality. The end of the last week, our team released the new profiles, providing more in-depth data for all brand, agent and...

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5 Benefits of our Partnership with NFL Players Inc.

Today, we publicly announced our partnership with NFL Players Inc., the for-profit subsidiary of the NFL Players Association. Together, we’ve launched Activate, professional sports’ first online micro endorsement marketplace. Our team is incredibly excited to partner...

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The State of Sports Sponsorship 2014 | Infographic

The State of Sports Sponsorship 2014 | Infographic The sports sponsorship industry continues to increase, not only in dollars, but different marketing mediums each year. We've compiled the most recent stats, so you can stay on top of the industry as it changes. You...

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4 Tips for Brands Looking to Improve Social Media Presence

Creating an active and dynamic social media channel is no small task. Simply copying others may not necessarily create the results you are looking for and most certainly will not help you stand out from the crowd. Luckily, much like the greatest sports heroes and...

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Top 10 Athlete Endorsement Earners by Gender

Male athletes still claim the majority of athlete endorsement deals, but women are beginning to stake their claim as well. As more women increase their influence, more female athletes are signing endorsement deals and earning more opportunities than ever before. Let’s...

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Case Study: Girl Scouts of Nebraska

Learn how the Girl Scouts of Nebraska utilized powerful influencers in the state to drive consumers to find out where they could purchase everybody's favorite cookies.   The Challenge Increase consumer awareness of where Girl Scout cookies were being sold around...

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