STATE OF SPONSORED SOCIAL MEDIA: HOW ATHLETES, TEAMS, AND LEAGUES STACK UP
INFLUENCER MARKETING: MAKING THE CASE FOR ATHLETE INFLUENCE
the latest in athlete social media & opendorse news…
Matchup Monday | Lions vs. Seahawks
Tonight, Monday Night Football matches two teams in the midst of underwhelming starts to their seasons. The Detroit Lions (0-3) will try to get off the schneid against the Seattle Seahawks (1-2). Both teams have experienced early disappointments, but the Seahawks...
read more
Matchup Monday | Chiefs vs. Packers
The Green Bay Packers (2-0) welcome the Kansas City Chiefs (1-1) to Lambeau Field for tonight's Monday Night Football matchup. The Chiefs and running back Jamaal Charles will look to rebound from last week's heartbreaker with a win against a Green Bay team that has...
read more
How To Choose the Most Effective Athlete Influencers
Cristiano Ronaldo has more Twitter followers than Canada does citizens. LeBron's following — with eight million fewer than his goal-scoring counterpart — is on par with Australia and Thailand. With audiences like these, it's no wonder marketers find tremendous value...
read more
Quarterbacks are winning the NFL’s endorsement game
Quarterbacks, man. They have it all. The glory. The girl (according to Hollywood, anyway). And as stated in various reports, they earn the most endorsement dollars, too. Of the top ten NFL players with the highest endorsement earnings according to Forbes and USA...
read more
Top 100 Highest-Paid Athlete Endorsers of 2015
CLICK HERE FOR THE HIGHEST-PAID ATHLETE ENDORSERS OF 2016 *** In 2015, these athletes brought in a total of over $917 million in athlete endorsement earnings — up 24% from the Highest-Paid Athlete Endorsers of 2014. As the athlete endorsement industry continues...
read more
LeBron Dominates on the Court, at the Box Office
“I’m not giving Sunglass Hut another $30!” — LeBron James. James plays an exaggerated version of himself in Judd Apatow’s latest box office hit, Trainwreck. While he isn't the star of the show — that title belongs to Amy Schumer — LeBron does steal a few laughs each...
read more
How Fanatics Leveraged Endorsement Marketing During the NFL Draft
The NFL Draft has become an annual opportunity for brands and agencies to flex their marketing muscle. The three day selection process has turned from a quiet existence to a mega-production featuring hours of live panel discussion, behind-the-scenes coverage, and...
read more
Marketability Growth of 2015 NBA Draft Picks
Every June, the NBA Draft creates excitement and hope for optimistic NBA fans. In some cases, the selection of one player can fill the void needed to turn a perennial cellar dweller to an immediate contender. This year’s draft class provided plenty of young talent,...
read more
How Carli Lloyd Became America’s Newest Marketing Star
Carli Lloyd is sports marketing's woman of the hour. Lloyd came into the World Cup Final as one of the USWNT’s most productive players, but lacked the popularity of the team's marketing stars, Alex Morgan and Abby Wambach. If the average American sports fan couldn’t...
read more
5 Proven Ways to get Celebrity Endorsements
Celebrity endorsements can amplify a brand's message to a significantly larger audience, earn trust and credibility with consumers, and even propel sales. According to BurstMedia's Influencer Marketing Benchmarks Report, in 2014, advertisers received $6.85 in earned...
read more
5 Most Marketable Players in the NBA Finals
Have you caught your breath yet? In the aftermath of another overtime thriller, the Cavs and Warriors are headed back to Cleveland where each will attempt to take control. In what has been an incredible series, fans have enjoyed access to an up-close look at some of...
read more
SBJ Intersport Brand Engagement Summit Recap
Last week, members of the opendorse team participated in the Sports Business Journal’s Intersport Brand Engagement Summit in Chicago as sponsors. Not only were we able to share the opendorse story and connect with hundreds of top marketers from across the country, we...
read more