Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Instagram’s New Partnership Ad Feature: What It Means for Brands and Athletes
Instagram is enhancing its influencer marketing tools with Testimonials, a new feature designed to strengthen brand-creator collaborations. While Partnership Ads have long allowed brands to promote creator content as paid ads, Testimonials introduce a fresh way for...
Don’t Get Caught Off Guard: Understanding Taxes on NIL Income
Name, Image & Likeness (NIL) has provided college athletes with the opportunity to secure partnerships with brands, fans, donors, and collectives. While these deals provide financial benefits, they also introduce responsibilities that some athletes may not have...
Beyond the Bracket: A Brand’s Guide to March
March is more than just another month on the sports calendar—it’s a cultural event. Millions of fans flock to arenas and tune in on TV, brackets are busted, and new stars emerge on college basketball’s biggest stage. For brands, the Men’s and Women’s tournaments...
Cypress College Becomes First 3C2A School to Partner with Opendorse for NIL Support
(Cypress, Calif. and Lincoln, Neb. – February 19, 2025) – Cypress College today announced a groundbreaking partnership with Opendorse, the college athletics NIL leader, to provide Name, Image & Likeness (NIL) resources and education for Chargers student-athletes....
Why College Athletes are the Perfect Content Creators for Engaging Gen Z
Brand loyalty has unique dynamics among Gen Z consumers. According to Archrival, only 36% of Gen Z claims to be loyal to brands, while 41% describe themselves as “sort of” loyal. This isn’t because they’re uninterested in brands. It’s because they have expectations....
Eagles Nest Collective Launches to Support Spalding University Student-Athletes through NIL Partnerships
(Louisville, Ky. and Lincoln, Neb. – January 27, 2025) – Eagles Nest Collective, the Name, Image & Likeness (NIL) collective supporting Spalding University student-athletes, today launched its operations to provide resources, mentorship, and monetization...