What is opendorse?
opendorse connects marketers with athletes to build endorsement campaigns. We pride ourselves on providing the fastest, easiest, and most transparent way to work with athletes. Through our model, marketers have the ability to find, pitch, negotiate, and activate athlete endorsements faster and easier than ever before. Our software allows marketers, agents, and athletes to manage their endorsement campaigns with ease.
Who uses opendorse?
Brands, marketing agencies, talent agencies, leagues, associations, and nonprofits looking for ways to leverage digital campaigns through the use of an athlete’s social audience.
Why should I use opendorse?
Use opendorse to:
- Find the right athlete(s) for your campaign
- We promise your campaign will be presented to the athlete(s)
- We negotiate the best rate for your activation
- Activate all of your athlete endorsements in one place
- Manage the content of your campaign
How much time will this save me?
On average, opendorse helps marketers save 6 hours of labor per activation.
Are all profiles up to date?
We are consistently running updates on our athlete profiles to keep them up to date. Raw data is updated every 5 days. If you see any incorrect information or have questions, please reach out to support.
I don’t understand the data on each profile. Can you help?
Each set of data is accompanied by a ‘hover tip’ that explains the data point, how it’s calculated, and how to use it. If the hover tips aren’t doing it for you, we’re available to go in-depth over a call. Contact us to set up a discovery call.
How is the activation fee determined?
An activation fee is determined by an algorithm using over 50 different metrics, including number of followers, real vs. fake followers and male vs. female followers, to name a few. While each metric carries its own weight, the biggest factors are the athlete’s opendorse score and the current marketplace average for CPM and CPE.
Can I use opendorse to manage an existing campaign?
Of course you can! Connect with one of our Account Coordinators to walk you through our process.