How a Big 10 athletics program raised $3.26 million with an athlete-driven social media strategy.
Announcements, insights, and success stories from the athletes and marketers in sports.
Influencer marketing has been around longer than you think. See where athletes fit in the market.
READ MOREAthletes and their teams compete on the field and the social feed. See how the best stack up.
READ MOREAmateur athletes have a unique opportunity to prepare their channels for maximum value.
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Opendorse analyzed more than 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. These insights shed light into the world of sponsor dollars on social media and provide data on how athletes compare to traditional influencers, what post types of branded content perform best., examples of how athletes perform against other account types for brands in multiple categories, and how branded content from athletes, teams, and leagues compare in each major North American league.
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes.
With help from Texas Tech and Opendorse, Culver and the Red Raiders roster were handed easy access to publish highlights, resulting in record breaking growth.
Posts from athlete accounts had an average engagement rate of 3.94 percent, which was 9.3-times higher than the average engagement on sponsored posts from team accounts.
We announce big changes with the launch of an entirely new publishing platform that enhances the power of athlete-driven sports marketing through social media.
The 2021 Formula 1 World Championship returns to the track next weekend at the Emilia Romagna Grand Prix, with 20 drivers once again competing for
We’re excited to welcome our first NFLPA Extern, Jalen Elliott, the Detroit Lions second-year safety. We sat down with Jalen to discuss his recently-wrapped rookie
Last week, we launched the Opendorse Ready™ NIL Masterclass – an exclusive addition to the Ready program, the leading NIL readiness solution in college athletics.
Indiana Athletics has helped 430 student-athletes drive over 1.3 million engagements on their personal social channels since August 2020. That’s when the program joined Opendorse
Shaylee Gonzales fits the definition of a “social media native” to a T. She downloaded Instagram and Snapchat around the age of 14, and has
Opendorse Launches Exclusive Ready NIL Masterclass for Student-Athletes Today Opendorse announced the launch of the Ready NIL Masterclass – an exclusive addition to Opendorse Ready,
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