Zlatan has arrived in Los Angeles, the regular season is over, and the MLS playoffs are upon us. Throughout the regular season, soccer's top players took to social to build their brands beyond the pitch. With his charisma, relentless confidence, and on-field success,...

NFL players have gone all-in on video in 2018. Since the preseason kicked off on August 2nd, players have shared almost three thousand videos to their personal Twitter, Facebook, and Instagram channels, producing more than 140 million video views. No player has...

The King has arrived in Los Angeles, the offseason is over, and NBA basketball is back in our lives. Over the offseason, basketball's top players took to social to build their brands beyond the hardwood. With a following more than double the size of any other player,...

The Summer of Ovi has come to the end and the NHL is officially back in our lives. Throughout the offseason, several of hockey's top players took to social to further establish their brands beyond the ice. The biggest winners were Caps players, specifically Ovechkin...

This season, the PGA TOUR launched the #LiveUnderPar campaign with a promise to extend the game beyond ropes, bringing fans closer to the players and action than ever before. The program was embraced not only by the TOUR, but by the players as well. The game's top...

It should come as no surprise that Cristiano Ronaldo dominates his Champions League peers on social. With just under 340 million total followers, he's the most-followed figure in sports and isn't showing any signs of giving up that title anytime soon. Perhaps most...

It's no secret that athletes are powerful on social. They have huge audiences and rack up retweets in ways that brand account managers can only dream of. NFL players fit this description to a T. Their collective audience, activity, and engagement outrank that of their...

The NFL is back in a big way. The league's opening weekend did not disappoint and we're not even to Monday Night Football. The comeback celebration didn't stop with the major networks — many of the game's stars took to social to share the hype for their game, throw...

Serena Williams' brand may be bigger than ever, but she's far from the only reason to bet on women's tennis. Flush with young talent and a new commitment to athlete-driven content, the WTA and the players are able to reach and engage their fans more effectively than...

The top performers in tennis are on full display at the U.S. Open. While on-court success comes first, the Big Apple-based tournament provides a platform for players to make their name on the global stage. The sport regularly produces some of the most marketable stars...

Phil Mickelson made noise off the course this morning, announcing his arrival to Twitter with a quick wink. The social network went wild welcoming Lefty, as did his follower-count, exploding from zero to more than 60 thousand followers in the first seven hours.But...

NFL training camp is back in full swing and so are the league's athlete-driven leaders on social. The players put the pads back on and are again surrounded by production teams that capture their every move. Between the preseason passion from fanbases and the influx of...

Watch your favorite sports talk show and you're sure to see the eye-rolls directed at that offseason workout posts that athletes often share. The talking heads may be quick to dismiss these as overshares and "who cares?" but the reality is that this content is curated...