How a Big 10 athletics program raised $3.26 million with an athlete-driven social media strategy.
Announcements, insights, and success stories from the athletes and marketers in sports.
Influencer marketing has been around longer than you think. See where athletes fit in the market.
READ MOREAthletes and their teams compete on the field and the social feed. See how the best stack up.
READ MOREAmateur athletes have a unique opportunity to prepare their channels for maximum value.
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Opendorse analyzed more than 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. These insights shed light into the world of sponsor dollars on social media and provide data on how athletes compare to traditional influencers, what post types of branded content perform best., examples of how athletes perform against other account types for brands in multiple categories, and how branded content from athletes, teams, and leagues compare in each major North American league.
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes.
With help from Texas Tech and Opendorse, Culver and the Red Raiders roster were handed easy access to publish highlights, resulting in record breaking growth.
Posts from athlete accounts had an average engagement rate of 3.94 percent, which was 9.3-times higher than the average engagement on sponsored posts from team accounts.
We announce big changes with the launch of an entirely new publishing platform that enhances the power of athlete-driven sports marketing through social media.
Partnership to offer student-athlete brand-building packages to college programs Opendorse and Overtime today announced the launch of a partnership built to prepare the endorsement industry
Last week, we made one of the landmark announcements in Opendorse history. I shared a vision — one that we’ve had from the beginning —
Sports fans have enjoyed non-stop sports action this summer with major league seasons finding their rhythm. The NWSL was the first league to start a
2020 has been a year focused on adaptability for sports leagues, teams, and athletes. During the midst of uncertainty, the WNBA has taken the 2020
Wake Forest’s partnership with Opendorse is key for its “STRIDE” program to help student-athletes with NIL education and performance tools, with emphasis on personal brand
Nike and Adidas are often the big names that are touted within the sportswear landscape. And yet many do not know that Puma has been
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