How a Big 10 athletics program raised $3.26 million with an athlete-driven social media strategy.
Announcements, insights, and success stories from the athletes and marketers in sports.
Influencer marketing has been around longer than you think. See where athletes fit in the market.
READ MOREAthletes and their teams compete on the field and the social feed. See how the best stack up.
READ MOREAmateur athletes have a unique opportunity to prepare their channels for maximum value.
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LaLiga is home to some of the most valuable brands in sports. See how the best players on the planet compare to legendary clubs like FC Barcelona and Real Madrid, to the league itself on social media.
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes.
With help from Texas Tech and opendorse, Culver and the Red Raiders roster were handed easy access to publish highlights, resulting in record breaking growth.
Posts from athlete accounts had an average engagement rate of 3.94 percent, which was 9.3-times higher than the average engagement on sponsored posts from team accounts.
We announce big changes with the launch of an entirely new publishing platform that enhances the power of athlete-driven sports marketing through social media.
In a sea of over 500 thousand student-athletes and 10 thousand professional athletes, how can you stand out and be found on social media? When
We’re another week into social distancing and social media has become a connection to the outside world for athletes and fans alike. For many, social has
Social media is part of our daily lives and usage continues to grow as new platforms are created and existing ones evolve. Savvy marketers look
Today I’m excited to share the launch of Opendorse for Business, a new solution for businesses to streamline content publishing with their people on social
Sponsoring an event or organization can be a great way for brands of bringing awareness, brand affiliation, and generate revenue-driving leads. Sponsorships can often foster
Twitter is unique among social media channels. Some consider it a vanity platform for elite professional athletes, celebrity influencers, and thought leaders, but millions of
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