How a Big 10 athletics program raised $3.26 million with an athlete-driven social media strategy.
Announcements, insights, and success stories from the athletes and marketers in sports.
Influencer marketing has been around longer than you think. See where athletes fit in the market.
READ MOREAthletes and their teams compete on the field and the social feed. See how the best stack up.
READ MOREAmateur athletes have a unique opportunity to prepare their channels for maximum value.
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LaLiga is home to some of the most valuable brands in sports. See how the best players on the planet compare to legendary clubs like FC Barcelona and Real Madrid, to the league itself on social media.
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes.
With help from Texas Tech and opendorse, Culver and the Red Raiders roster were handed easy access to publish highlights, resulting in record breaking growth.
Posts from athlete accounts had an average engagement rate of 3.94 percent, which was 9.3-times higher than the average engagement on sponsored posts from team accounts.
We announce big changes with the launch of an entirely new publishing platform that enhances the power of athlete-driven sports marketing through social media.
Despite what the kids may say, Facebook isn’t just a social network for your parents or as those same kids call them ‘Boomers.’ Yes, they
In a world full of paid ads in your Instagram feed, there are still many ways to grow your brand’s following without spending a dime
What’s possible with social media is largely underestimated and even misunderstood. What businesses and organizations began to look to in the mid-2000s as a group
Measurement Before you complete your first promotion or get your products to market, it’s important to identify metrics and datapoints that will help you determine
The sports world is in uncharted waters. While we should be looking forward to Opening Day, we’re instead left to wonder when baseball will return
Establishing a network of social media advocates – from ambassadors and employees to athletes and celebrity influencers – is at the core of a successful
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