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Recent Posts

The rise of fast-casual dining and NIL activations 

The rise of fast-casual dining and NIL activations 

With restaurants accounting for 5% of national NIL brand spend, multiple fast-casual restaurants are partnering with student-athletes to spread the word about store openings and new meal options.  Let’s explore five fast-casual restaurants activating with...

Joey Calcaterra: Connecting with UConn fans through NIL

Joey Calcaterra: Connecting with UConn fans through NIL

UConn Basketball knows a little something about winning rings. When it came time for a pair of Huskies basketball fans to get their own rings on their wedding day, men’s basketball player Joey Calcaterra sent a video shout out to the couple wishing them well on their...

Setting Up for NIL Success with Sydney Stephens

Setting Up for NIL Success with Sydney Stephens

Since name, image, and likeness changes happened on July 1, 2021, Illinois Soccer Sophomore Sydney Stephens has spent time developing her brand.  Starting Strong Illinois Athletics began their partnership with Opendorse in (year), and ever since have been...

A Brand’s Guide to NIL Success in March

A Brand’s Guide to NIL Success in March

Spring brings warmer weather, blooming flowers, and *checks notes*...dancing. Each year, college basketball teams across the country battle through the winter in hopes of securing a ticket to the big dance. And this year’s tournament, the 85th March Madness, is just...

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