How a Big 10 athletics program raised $3.26 million with an athlete-driven social media strategy.
Announcements, insights, and success stories from the athletes and marketers in sports.
Influencer marketing has been around longer than you think. See where athletes fit in the market.
READ MOREAthletes and their teams compete on the field and the social feed. See how the best stack up.
READ MOREAmateur athletes have a unique opportunity to prepare their channels for maximum value.
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LaLiga is home to some of the most valuable brands in sports. See how the best players on the planet compare to legendary clubs like FC Barcelona and Real Madrid, to the league itself on social media.
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes.
With help from Texas Tech and opendorse, Culver and the Red Raiders roster were handed easy access to publish highlights, resulting in record breaking growth.
Posts from athlete accounts had an average engagement rate of 3.94 percent, which was 9.3-times higher than the average engagement on sponsored posts from team accounts.
We announce big changes with the launch of an entirely new publishing platform that enhances the power of athlete-driven sports marketing through social media.
So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works?
At this point, almost everyone on the planet knows what the ‘three-stripe life’ is all about. And that’s thanks in large part to the incredible
Nike is one of the most well known brands across the globe and sponsors some of the most high-profile athletes in the world. All told
What does the number 3.8 billion mean to you? In the world of sports marketing, it should mean a lot because that number represents how
If there’s one thing we learned in 2019, it’s that people are increasingly seeking authenticity. Many athletes, including several of the ones below, are speaking out
When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but
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