How a Big 10 athletics program raised $3.26 million with an athlete-driven social media strategy.
Announcements, insights, and success stories from the athletes and marketers in sports.
Influencer marketing has been around longer than you think. See where athletes fit in the market.
READ MOREAthletes and their teams compete on the field and the social feed. See how the best stack up.
READ MOREAmateur athletes have a unique opportunity to prepare their channels for maximum value.
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Opendorse analyzed more than 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. These insights shed light into the world of sponsor dollars on social media and provide data on how athletes compare to traditional influencers, what post types of branded content perform best., examples of how athletes perform against other account types for brands in multiple categories, and how branded content from athletes, teams, and leagues compare in each major North American league.
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes.
With help from Texas Tech and Opendorse, Culver and the Red Raiders roster were handed easy access to publish highlights, resulting in record breaking growth.
Posts from athlete accounts had an average engagement rate of 3.94 percent, which was 9.3-times higher than the average engagement on sponsored posts from team accounts.
We announce big changes with the launch of an entirely new publishing platform that enhances the power of athlete-driven sports marketing through social media.
Florida becomes first NCAA athletic department to join Opendorse Ready with Darlow™ to assist student-athletes Florida Athletics today announced the launch of Gators Made, the
Ready with Darlow™ to provide Opendorse customers and student-athletes with exclusive NIL readiness courses, technology, and live coaching from Jeremy Darlow, Opendorse, and industry experts.
The fast food industry has become a hot market for athlete and celebrity endorsements in recent years. From Cheeseburgers and fried chicken to ice cream and junk food in general, Athletes have been
2020 was an eventful year to say the least. Though there were not many live sporting events with fans in stands, many throughout the alcohol industry were able to
There are many automotive brands in today’s marketplace, all consistently vying for your attention. With a car purchase being a major life event and one
MOKAN joins Opendorse Ready™ to Help Student-Athletes Build Personal Brands in Preparation for Name, Image, and Likeness MOKAN Basketball, one of the nation’s premier grassroots
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