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2018 #AthleteDriven Awards

Breaking Down UCF’s Athlete-Driven Domination

The latest in athlete social media & opendorse news.

The latest in athlete social media & opendorse news.

 

The NBA’s 2019 Social Media Leaderboard

Analyzing the game’s most-followed, engaging, and impactful NBA players on social media. After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we...

LaLiga Players Outpace Their Clubs and League on Social Media

LaLiga is home to some of the most valuable brands in sports. From legendary clubs like FC Barcelona and Real Madrid to the league itself, the concentration of brand power is rare in the sports landscape. But while LaLiga and the clubs are powerful properties, another...

The NFL’s 2019 Social Media Power Players

Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five...

College Football’s Top Student-Athletes on Social

After a long summer of offseason workouts, college football teams across the country returned to campus this week to begin fall camp. With only a couple weeks remaining until the season kicks off, we evaluated 100 of the top college football players in the country to...

College Football’s Top Coaches on Social

Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their program’s key...

2019’s Top Athlete-Driven NFL Teams on Social

Following an offseason of player movement, many NFL teams will take the field this September with rosters that look vastly different than last season. With training camps officially underway, we evaluated every team's players to showcase the top athlete-driven teams...

MLB’s 2019 Social All-Stars

The 2019 MLB season has reached its midpoint, and that means it’s finally time for All-Star Week and the 90th edition of baseball’s annual Midsummer Classic. Tonight, baseball’s top stars will take the field in Cleveland to compete against the best athletes the game...

How athletes 10X sponsor performance on social

In 2018, teams and athletes from major US sports leagues shared more content on social media than ever before.  On Facebook alone, teams posted at a collective rate of more than 33 times per hour. We chose to look back at these posts to find how much of that content...

Draft Day: The Top NBA Draft Prospects on Social

The 2019 NBA Draft takes place tonight, and fans are eagerly waiting to find out who the latest addition to their favorite team will be. In preparation for tonight’s event, we’re providing a pre-draft analysis of the strongest social brands in this year’s draft class....

USWNT’s Strongest Brands on Social

The FIFA Women’s World Cup is officially upon us, and the United States women’s national team is once again a front-runner to win the title. To prepare for the group stage, we’re taking a look at which members of the USWNT are driving the most impact on social media....

USC Helps Hundreds of Athletes Publish Posts

USC Athletics kicked off 2019 with a strategy to reach more fans and help athletes — current students and alumni — build their brands on social media. The Trojans social team committed to athlete-driven content, sending highlights, graphics, and high-quality images...

Behind the Brand with JuJu Smith-Schuster

In just two NFL seasons, JuJu Smith-Schuster has built one of the strongest brands in sports. He joined Blake Lawrence to go behind the posts and share what makes him one of the world's most engaging athletes.  In his words: "It's lit!"

Draft Day: The Top Prospects on Social

It's Draft Day and football's top prospects are ready to realize their dreams on the big stage. To prepare fans and followers for tonight's festivities, we're providing a final pre-draft analysis of the prospects who are driving the most value on social. Steady since...

Golf’s 2019 Social Leaderboard

Golf's greatest week is finally here. As the players take the course at Augusta, we're checking out the game's top performers on social.  Since 2017, the world's top golfers have blown up across Twitter, Facebook, and Instagram. With help from their partners at PGA...

NFLPA Collegiate Bowl Gets a 20X Athlete-Driven Boost

The 2019 NFLPA Collegiate Bowl got a big assist from participating players on social at this year’s all-star game. In the days leading up to the game, the NFLPA team helped more than 50 participating Collegiate Bowl players access and publish behind-the-scenes content...