Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
I don’t have a large following, why do I need an Opendorse Profile?
As an athlete, one thing is guaranteed: The jersey will come off one day. For 98% of student-athletes, that time comes at graduation. The NIL era of collegiate athletics is an opportunity for every student-athlete to capitalize on revenue...
Writing the Perfect Opendorse Deals™ Brief
When connecting with a potential athlete partner via Opendorse Deals™, writing an effective brief can make or break a brand’s chances of acceptance. Follow these steps to write a strong brief in Opendorse Deals™. Research Partners Before pitching any deal to...
Opendorse – A Resource for Athlete Parents and Advisors
Adi Kunalic and Blake Lawrence, former University of Nebraska football players, founded Opendorse in 2012 to help one athlete, their friend and teammate Prince Amukamara, who was drafted by the New York Giants and saw his social...
Best Practices for Student-Athletes in the NIL Era
After years of athlete advocacy, fan anticipation and policy debate, the NIL Era of college sports officially began at midnight on July 1, 2021. The new world, which will dramatically reshape the sports business landscape, is being defined by the minute and will be...
How-To Monetize Self-Publishing
Many social media networks student-athletes use to monetize their NIL are video and picture-based. Everyone knows the power of Instagram and TikTok, but there are other options, too. Some student-athletes may have ideas and opinions, but might not be comfortable in...
Best Practices on How-To Monetize Twitter
Twitter is a platform that specializes in its ability to encourage users to join conversations, share ideas, update fans on day-to-day activities, and create a community. It also has many monetization opportunities for athletes. During the third quarter of 2020,...