2018 #AthleteDriven Awards
How the New Jersey Devils help players build brands and engage fans
The latest in athlete social media & opendorse news.
The latest in athlete social media & opendorse news.
2018 #AthleteDriven Awards
Top Athlete-Driven NBA Teams
NBA players and their teams are consistently some of the strongest in the world on social. Thanks in large part to a combination of star power and quality content, these athletes build massive audiences and drive engagement that tops North American sports. While...
Top Athlete-Driven Teams of 2018
Many leagues began to embrace athlete-driven social strategies in 2018, but numerous teams have already hit the ground running. Across professional sports, we witnessed first-hand how powerful player-driven strategy can be. The NFL showed us how activity from a few...
2018’s top 100 athletes on social
Ealier this month, we reported on the leading athlete-driven leagues of 2018. Our recap featured eight of the most powerful sports leagues in North America, all with one thing in common — their athletes create serious impact on social. Here, we take a look at the...
The Leading Athlete-Driven Leagues of 2018
If 2019 becomes the year of athlete-driven marketing on social, 2018 was the year that built the foundation to make it happen. The leading leagues, properties, and publishers in sports have made significant strides to empower their talent with technology, strategy,...
The Power of Formula One on Social
The 2018 Formula One World Championship came to a close in November with Lewis Hamilton securing a second consecutive Drivers' Championship Trophy for Team Mercedes and continuing his decade of dominance in the sport. Hamilton's daring approach to driving and...
NASCAR’s Social Leaderboard
The NASCAR regular season came to a close last week with the 2018 Monster Energy NASCAR Cup Series at Homestead-Miami Speedway. In a season dominated by talk of a 'Big 3' champion — Kevin Harvick, Martin Truex Jr., or Kyle Busch — it was wild card Joey Logano who...
Social MVPs of Major League Soccer
Zlatan has arrived in Los Angeles, the regular season is over, and the MLS playoffs are upon us. Throughout the regular season, soccer's top players took to social to build their brands beyond the pitch. With his charisma, relentless confidence, and on-field success,...
Social All-Stars of the MLB Postseason
There's no denying that athletes are a powerful force on social. This postseason, MLB players presented a perfect example of the influence that athletes hold. Their collective audience size, activity, and engagement outrank that of their teams and the league itself....
Athlete-Driven: Alex Bregman goes to bat for a cause
As one of the most prolific young players in the MLB, Alex Bregman justifiably carries himself with a certain swagger. In his second season as a big leaguer, the Houston Astros third basemen has firmly established himself as an offensive powerhouse and MVP candidate....
The NFL’s top player-driven publishers
NFL players have gone all-in on video in 2018. Since the preseason kicked off on August 2nd, players have shared almost three thousand videos to their personal Twitter, Facebook, and Instagram channels, producing more than 140 million video views. No player has...
The NBA’s Social MVPs
The King has arrived in Los Angeles, the offseason is over, and NBA basketball is back in our lives. Over the offseason, basketball's top players took to social to build their brands beyond the hardwood. With a following more than double the size of any other player,...
Social MVPs of the NHL offseason
The Summer of Ovi has come to the end and the NHL is officially back in our lives. Throughout the offseason, several of hockey's top players took to social to further establish their brands beyond the ice. The biggest winners were Caps players, specifically Ovechkin...
The PGA TOUR’s social leaderboard
This season, the PGA TOUR launched the #LiveUnderPar campaign with a promise to extend the game beyond ropes, bringing fans closer to the players and action than ever before. The program was embraced not only by the TOUR, but by the players as well. The game's top...
Ronaldo vs. the world — how Champions League stars stack up on social
It should come as no surprise that Cristiano Ronaldo dominates his Champions League peers on social. With just under 340 million total followers, he's the most-followed figure in sports and isn't showing any signs of giving up that title anytime soon. Perhaps most...
How NFL players stack up with their teams and league on social
It's no secret that athletes are powerful on social. They have huge audiences and rack up retweets in ways that brand account managers can only dream of. NFL players fit this description to a T. Their collective audience, activity, and engagement outrank that of their...
The NFL’s athlete-driven MVPs
The NFL is back in a big way. The league's opening weekend did not disappoint and we're not even to Monday Night Football. The comeback celebration didn't stop with the major networks — many of the game's stars took to social to share the hype for their game, throw...
The WTA’s strongest brands on social
Serena Williams' brand may be bigger than ever, but she's far from the only reason to bet on women's tennis. Flush with young talent and a new commitment to athlete-driven content, the WTA and the players are able to reach and engage their fans more effectively than...
The Social Stars of the ATP World Tour
The top performers in tennis are on full display at the U.S. Open. While on-court success comes first, the Big Apple-based tournament provides a platform for players to make their name on the global stage. The sport regularly produces some of the most marketable stars...
Athlete-Driven: Phil Wins the Day on Twitter
Phil Mickelson made noise off the course this morning, announcing his arrival to Twitter with a quick wink. The social network went wild welcoming Lefty, as did his follower-count, exploding from zero to more than 60 thousand followers in the first seven hours.But...
How the New Jersey Devils help players build brands and engage fans
The New Jersey Devils had a big 2017-18 season. The team blew out preseason expectations and earned a playoff berth with a win in the final home game of the regular season. The Devils made moves off the ice, too, becoming the first NHL team to fully embrace...