Next-Level Fundraising with Athletes on Social

How a Big 10 athletics program raised $3.26 million with an athlete-driven social media strategy.

Athlete-Driven Insights

Announcements, insights, and success stories from the athletes and marketers in sports.

Athlete Influencer Marketing

Influencer marketing has been around longer than you think. See where athletes fit in the market.

Endorsement Insights

Athletes and their teams compete on the field and the social feed. See how the best stack up.

Student Athlete Best Practices

Amateur athletes have a unique opportunity to prepare their channels for maximum value.


The State of Sponsored Social on Instagram

Opendorse analyzed more than 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports.  These insights shed light into the world of sponsor dollars on social media and provide data on how athletes compare to traditional influencers, what post types of branded content perform best., examples of how athletes perform against other account types for brands in multiple categories, and how branded content from athletes, teams, and leagues compare in each major North American league. 

Committing to Content: How to leverage social to connect with student-athletes

In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes.

With help from Texas Tech and Opendorse, Culver and the Red Raiders roster were handed easy access to publish highlights, resulting in record breaking growth.

Posts from athlete accounts had an average engagement rate of 3.94 percent, which was 9.3-times higher than the average engagement on sponsored posts from team accounts.

We announce big changes with the launch of an entirely new publishing platform that enhances the power of athlete-driven sports marketing through social media.

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