Jarrett Culver wasn’t a McDonald’s High School All-American. He didn’t begin the 2018-19 basketball season with lottery-pick expectations or hundreds of thousands of Instagram followers. That’s all changed in a big way. Culver led the Red Raiders to this year’s NCAA...

opendorse co-founders Blake Lawrence and Adi Kunalic joined Bill Pidto and Alan Hahn of MSG 150 to share their founding story, and explain how athletes are using social media to engage fans and build their personal brands. Key Takeaways: Athletes create incredible...

The 2019 MLB season has reached its midpoint, and that means it’s finally time for All-Star Week and the 90th edition of baseball’s annual Midsummer Classic. Tonight, baseball’s top stars will take the field in Cleveland to compete against the best athletes the game...

In 2018, teams and athletes from major US sports leagues shared more content on social media than ever before.  On Facebook alone, teams posted at a collective rate of more than 33 times per hour. We chose to look back at these posts to find how much of that content...

Today marks a new beginning for the opendorse family. The launch of an entirely new platform that enhances the power of athlete-driven sports marketing through social media. We sat down with our CEO, Blake Lawrence, and Head of Product, Abbie Giffin to hear directly...

The 2019 NBA Draft takes place tonight, and fans are eagerly waiting to find out who the latest addition to their favorite team will be. In preparation for tonight’s event, we’re providing a pre-draft analysis of the strongest social brands in this year’s draft class....

The FIFA Women’s World Cup is officially upon us, and the United States women’s national team is once again a front-runner to win the title. To prepare for the group stage, we’re taking a look at which members of the USWNT are driving the most impact on social media....

USC Athletics kicked off 2019 with a strategy to reach more fans and help athletes — current students and alumni — build their brands on social media. The Trojans social team committed to athlete-driven content, sending highlights, graphics, and high-quality images...

It's Draft Day and football's top prospects are ready to realize their dreams on the big stage. To prepare fans and followers for tonight's festivities, we're providing a final pre-draft analysis of the prospects who are driving the most value on social. Steady since...

Golf's greatest week is finally here. As the players take the course at Augusta, we're checking out the game's top performers on social.  Since 2017, the world's top golfers have blown up across Twitter, Facebook, and Instagram. With help from their partners at PGA...

The 2019 NFLPA Collegiate Bowl got a big assist from participating players on social at this year’s all-star game. In the days leading up to the game, the NFLPA team helped more than 50 participating Collegiate Bowl players access and publish behind-the-scenes content...

Once again, the NFL's annual combine created serious hype and gave fans an inside look at football's latest class of top prospects. While these players took to Indianapolis to showcase their skills on the turf for a few days, many have been fine-tuning their brands on...

It's no secret that UCF Football's brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From...

Many leagues began to embrace athlete-driven social strategies in 2018, but numerous teams have already hit the ground running. Across professional sports, we witnessed first-hand how powerful player-driven strategy can be. The NFL showed us how activity from a few...