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2018 #AthleteDriven Awards

Breaking Down UCF’s Athlete-Driven Domination

The latest in athlete social media & opendorse news.

The latest in athlete social media & opendorse news.

 

MLB’s 2019 Social All-Stars

The 2019 MLB season has reached its midpoint, and that means it’s finally time for All-Star Week and the 90th edition of baseball’s annual Midsummer Classic. Tonight, baseball’s top stars will take the field in Cleveland to compete against the best athletes the game...

How athletes 10X sponsor performance on social

In 2018, teams and athletes from major US sports leagues shared more content on social media than ever before.  On Facebook alone, teams posted at a collective rate of more than 33 times per hour. We chose to look back at these posts to find how much of that content...

Draft Day: The Top NBA Draft Prospects on Social

The 2019 NBA Draft takes place tonight, and fans are eagerly waiting to find out who the latest addition to their favorite team will be. In preparation for tonight’s event, we’re providing a pre-draft analysis of the strongest social brands in this year’s draft class....

USWNT’s Strongest Brands on Social

The FIFA Women’s World Cup is officially upon us, and the United States women’s national team is once again a front-runner to win the title. To prepare for the group stage, we’re taking a look at which members of the USWNT are driving the most impact on social media....

USC Helps Hundreds of Athletes Publish Posts

USC Athletics kicked off 2019 with a strategy to reach more fans and help athletes — current students and alumni — build their brands on social media. The Trojans social team committed to athlete-driven content, sending highlights, graphics, and high-quality images...

Behind the Brand with JuJu Smith-Schuster

In just two NFL seasons, JuJu Smith-Schuster has built one of the strongest brands in sports. He joined Blake Lawrence to go behind the posts and share what makes him one of the world's most engaging athletes.  In his words: "It's lit!"

Draft Day: The Top Prospects on Social

It's Draft Day and football's top prospects are ready to realize their dreams on the big stage. To prepare fans and followers for tonight's festivities, we're providing a final pre-draft analysis of the prospects who are driving the most value on social. Steady since...

Golf’s 2019 Social Leaderboard

Golf's greatest week is finally here. As the players take the course at Augusta, we're checking out the game's top performers on social.  Since 2017, the world's top golfers have blown up across Twitter, Facebook, and Instagram. With help from their partners at PGA...

NFLPA Collegiate Bowl Gets a 20X Athlete-Driven Boost

The 2019 NFLPA Collegiate Bowl got a big assist from participating players on social at this year’s all-star game. In the days leading up to the game, the NFLPA team helped more than 50 participating Collegiate Bowl players access and publish behind-the-scenes content...

The Top NFL Draft Prospects on Social

Once again, the NFL's annual combine created serious hype and gave fans an inside look at football's latest class of top prospects. While these players took to Indianapolis to showcase their skills on the turf for a few days, many have been fine-tuning their brands on...

The MLB Spring Training Social Media Report

Camps across Arizona and Florida are buzzing as teams report to MLB Spring Training, and baseball social media is sure to follow. MLB players currently lag behind their peers in the NBA, NFL, and MLS in most social categories, but it's never too late to catch up. 2019...

Top Athlete-Driven MLS Teams of 2018

As athletes and fans prepare to kickoff the 2019 regular season of Major League Soccer, we take a look back at the league's most powerful teams on social in 2018. Our athlete-driven report — focused on the performance of MLS players grouped by their respective teams —...

The NBA’s Top 50 Players on Social

The 2019 NBA All-Star game will take place on Sunday, February 17 at the Spectrum Center in Charlotte, N.C. In preparation for the festivities, we break down the athlete-driven data from the league's Top 50 most powerful players on social throughout the first half of...

Breaking Down UCF’s Athlete-Driven Domination

It's no secret that UCF Football's brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From...

The NHL’s Top 50 Players on Social

Just in time for NHL All-Star weekend, we take a look at the league's most powerful athletes on social throughout the first half of the regular season. As stars gather in San Jose, CA to showcase their skills and compete, the data in this athlete-driven report offers...

Top Athlete-Driven NBA Teams

NBA players and their teams are consistently some of the strongest in the world on social. Thanks in large part to a combination of star power and quality content, these athletes build massive audiences and drive engagement that tops North American sports.  While...

Top Athlete-Driven Teams of 2018

Many leagues began to embrace athlete-driven social strategies in 2018, but numerous teams have already hit the ground running. Across professional sports, we witnessed first-hand how powerful player-driven strategy can be. The NFL showed us how activity from a few...