How a Big 10 athletics program raised $3.26 million with an athlete-driven social media strategy.
Announcements, insights, and success stories from the athletes and marketers in sports.
Influencer marketing has been around longer than you think. See where athletes fit in the market.
READ MOREAthletes and their teams compete on the field and the social feed. See how the best stack up.
READ MOREAmateur athletes have a unique opportunity to prepare their channels for maximum value.
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LaLiga is home to some of the most valuable brands in sports. See how the best players on the planet compare to legendary clubs like FC Barcelona and Real Madrid, to the league itself on social media.
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes.
With help from Texas Tech and Opendorse, Culver and the Red Raiders roster were handed easy access to publish highlights, resulting in record breaking growth.
Posts from athlete accounts had an average engagement rate of 3.94 percent, which was 9.3-times higher than the average engagement on sponsored posts from team accounts.
We announce big changes with the launch of an entirely new publishing platform that enhances the power of athlete-driven sports marketing through social media.
On March 10, 2020, we announced our partnership with Nebraska Athletics, debuting the Opendorse Ready™ program to the college sports world. The goal — to
“It just means more.” The SEC claims that college football is more meaningful in Southeastern Conference-country. The proclamation might ruffle some feathers among fans of
Earning an athletic scholarship isn’t easy. High school athletes dream of the opportunity to continue their playing career in college. For most, it’s just not
Through several weeks of NBA Bubble isolation, we’ve seen the players’ performance on social media at its offseason best. From powerful social activism to effective
Professional sports across the country began to shut down on March 11. In the months that have followed, athletes and brands have adjusted plans to
Jacquelyn Dahl knows what it takes to be an athlete from every angle. She’s a former student-athlete and founder of 1Up Sports Marketing where she
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