Georgia Case Study

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GEORGIA PARTNERS WITH OPENDORSE
TO AMPLIFY SOCIAL MEDIA CONTENT

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The Georgia Bulldogs have partnered with opendorse to further engage with their fan base via an elite group of student-athlete alumni. Georgia’s digital team uses the opendorse Advocacy Platform to deliver high-quality, engaging content through social media in order to amplify their marketing message. In just two months, the digital team has on-boarded 22 former Bulldogs who have shared 94 pieces of content in support of their alma mater, boosting Georgia Athletics’ brand while keeping their own fan bases engaged.

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OVERALL RESULTS FOR THE BULLDOGS

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2 months, 11 campaigns, 94 posts, and they are just getting started.

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22

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ALUMNI

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Alumni can reach fans and potential recruits
within and beyond state borders.

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5.5M

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REACH

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Alumni have helped Georgia add millions of impressions to their social media analytics.

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15.5K

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ENGAGEMENTS

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More than 15,000 passionate Bulldog fans have engaged with alumni content.

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BLACKOUT

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The Bulldogs wore all black jerseys for the first time since the 2007 season. In support of this throwback moment,
the former Bulldogs showed their support by complimenting this stylish look and school colors.

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17

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POSTS

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916K

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REACH

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2,700

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ENGAGEMENTS

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GEORGIA VS. FLORIDA

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To build buzz around one of the most storied rivalries in all of college football, Georgia sent a custom
video trailer to their alumni to share on the day of the game in support of their former team.

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7

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POSTS

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916K

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REACH

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2,700

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ENGAGEMENTS

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BEAT AUBURN

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The former Bulldogs cheered on their alma mater leading up to the “Deep South’s Oldest Rivalry”
game against Auburn using throwback photos from when they played for the university.

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13

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POSTS

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803K

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REACH

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2,300

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ENGAGEMENTS

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“I love the Dawgs! This platform makes
it easy to stay engaged with Georgia,
and engage with my fellow Dawg fans.
Receiving content is easy, and I’m excited
to share it every time it’s sent my way.”

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JORDAN JENKINS

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Georgia Football ’12-’15 | New York Jets ’16-Current

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OUR PROVEN ATHLETE CAMPAIGN SOLUTION

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Want to learn more about opendorse from Sports Properties? We’d love to chat!

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