The Georgia Bulldogs have partnered with opendorse to further engage with their fan base via an elite group of student-athlete alumni. Georgia’s digital team uses the opendorse Advocacy Platform to deliver high-quality, engaging content through social media in order to amplify their marketing message. In just two months, the digital team has on-boarded 22 former Bulldogs who have shared 94 pieces of content in support of their alma mater, boosting Georgia Athletics’ brand while keeping their own fan bases engaged.
OVERALL RESULTS FOR THE BULLDOGS
2 months, 11 campaigns, 94 posts, and they are just getting started.
Alumni can reach fans and potential recruits
within and beyond state borders.
Alumni have helped Georgia add millions of impressions to their social media analytics.
More than 15,000 passionate Bulldog fans have engaged with alumni content.
The Bulldogs wore all black jerseys for the first time since the 2007 season. In support of this throwback moment,
the former Bulldogs showed their support by complimenting this stylish look and school colors.