Iowa Case Study

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IOWA PARTNERS WITH OPENDORSE
TO AMPLIFY SOCIAL MEDIA CONTENT

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Iowa’s digital team uses the opendorse Advocacy Platform to deliver content to a  group of their student-athlete alumni, asking participants to share messages in support of their alma mater. This alumni-driven social activation strategy boosts their national recruiting efforts and amplifies the reach of the Hawkeye’s brand while keeping former student-athletes involved with the University.

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OVERALL RESULTS FOR THE HAWKEYES

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5 months, 34 alumni, 75 posts, and they are just getting started.

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34

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ALUMNI

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Alumni can reach fans and potential recruits
within and beyond state borders.

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9.9M

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REACH

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Alumni have helped Iowa add millions of impressions to their social media analytics.

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18K

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ENGAGEMENTS

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More than 18,000 passionate Hawkeye fans have engaged with alumni content.

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KINNICK EDGE

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In tandem with the Kinnick Stadium expansion unveil, Iowa utilized the power of their alumni
to build support and provide a preview to their fans and future Hawkeyes.

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5

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POSTS

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398K

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REACH

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942

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ENGAGEMENTS

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MINNESOTA WEEK – KEEP FLOYD HOME

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Leading up to a major rivalry, Iowa handed the reigns to their alumni to build buzz within their passionate fanbase.

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8

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POSTS

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2.5M

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REACH

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2.9K

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ENGAGEMENTS

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“Anytime I can grow my following and
engage Hawkeye fans, who have been so
great to me, it’s a win-win. The content I
share helps me do that in a big way.”

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TEVAUN SMITH

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Iowa Hawkeyes Football ’12-’15 | Indianapolis Colts ’16-Current

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OUR PROVEN ATHLETE CAMPAIGN SOLUTION

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Want to learn more about opendorse from Sports Properties? We’d love to chat!

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