Iowa’s digital team uses the opendorse Advocacy Platform to deliver content to a group of their student-athlete alumni, asking participants to share messages in support of their alma mater. This alumni-driven social activation strategy boosts their national recruiting efforts and amplifies the reach of the Hawkeye’s brand while keeping former student-athletes involved with the University.
OVERALL RESULTS FOR THE HAWKEYES
5 months, 34 alumni, 75 posts, and they are just getting started.
Alumni can reach fans and potential recruits
within and beyond state borders.
Alumni have helped Iowa add millions of impressions to their social media analytics.
More than 18,000 passionate Hawkeye fans have engaged with alumni content.