NIL Industry

Insights

THROUGH DECEMBER 31, 2021

Compensation and activity trends through six months of name, image and likeness monetization in college sports.

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The market is growing

 

Tens of thousands of college athletes have used Opendorse to receive NIL deals and disclose activities since July 1.

The datasets below come directly from these deals and disclosures – resulting in unrivaled insight into the
billion-dollar industry of name, image and likeness monetization in college athletics.

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TOTAL COMPENSATION – BY CONFERENCE

TOTAL ACTIVITIES – BY CONFERENCE

TOTAL COMPENSATION – BY SPORT

TOTAL Activities – BY Sport

Total compensation – By activity type

 TOTAL COMPENSATION – BY DIVISION

top activities – by activity type

AVerage COMPENSATION – BY DIVISION