NIL Industry
Insights
THROUGH DECEMBER 31, 2021
Compensation and activity trends through six months of name, image and likeness monetization in college sports.
The market is growing
Tens of thousands of college athletes have used Opendorse to receive NIL deals and disclose activities since July 1.
The datasets below come directly from these deals and disclosures – resulting in unrivaled insight into the
billion-dollar industry of name, image and likeness monetization in college athletics.
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TOTAL COMPENSATION – BY CONFERENCE
TOTAL ACTIVITIES – BY CONFERENCE
TOTAL COMPENSATION – BY SPORT
TOTAL Activities – BY Sport
Total compensation – By activity type
TOTAL COMPENSATION – BY DIVISION
top activities – by activity type
AVerage COMPENSATION – BY DIVISION
