NIL Industry
Insights
Compensation and activity trends from two months of name, image and likeness monetization in college sports.
SINCE JULY 1, 2021…
Thousands of collegiate athletes have used Opendorse to facilitate NIL deals and disclose activities. Any eligible athlete
can use Opendorse to field and report NIL opportunities to the institutions of their choosing.
The datasets below come directly from these deals and disclosures – resulting in unrivaled insight into the
billion-dollar industry of name, image and likeness monetization in college athletics.
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TOTAL COMPENSATION – BY CONFERENCE
TOTAL ACTIVITIES – BY CONFERENCE
TOTAL COMPENSATION – BY SPORT
TOTAL Activities – BY Sport
Total compensation – By activity type
TOTAL COMPENSATION – BY DIVISION
top activities – by activity type
AVerage COMPENSATION – BY DIVISION
