NIL Industry

Insights

Compensation and activity trends from two months of name, image and likeness monetization in college sports.

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SINCE JULY 1, 2021…

Thousands of collegiate athletes have used Opendorse to facilitate NIL deals and disclose activities. Any eligible athlete
can use Opendorse to field and report NIL opportunities to the institutions of their choosing.

The datasets below come directly from these deals and disclosures – resulting in unrivaled insight into the
billion-dollar industry of name, image and likeness monetization in college athletics.

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TOTAL COMPENSATION – BY CONFERENCE

TOTAL ACTIVITIES – BY CONFERENCE

TOTAL COMPENSATION – BY SPORT

TOTAL Activities – BY Sport

Total compensation – By activity type

 TOTAL COMPENSATION – BY DIVISION

top activities – by activity type

AVerage COMPENSATION – BY DIVISION