NIL Industry

Insights

July 1, 2021 – August 31, 2022

Compensation and activity trends from the name, image and likeness era of college sports.

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WHERE NIL DEALS GET DONE

Tens of thousands of college athletes have used Opendorse to receive NIL deals and disclose activities since July 1.

The datasets below come directly from these deals and disclosures – resulting in unrivaled insight into the billion-dollar industry of name, image and likeness monetization in college athletics.

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Athlete Solutions

Total Compensation – By Conference

Total Activities – By Conference

Total Compensation – By Sport

Total Activities – By Sport

Total Compensation – By Activity Type

Avg Compensation Per Deal – By Position

Buyer Segment Trends

Top Activities – By Activity Type

Avg Compensation Per Deal – By Position

Buyer Segment Trends