How Dish Network Used Sports Knowledge and Timing to Engage 24,000 Boston Fans

We like great marketing campaigns just as much as any other marketer. That’s why we love what Dish has been doing with their #talkboston campaign. If you haven’t seen the videos, they are hilarious. Dish uses Twitter endorsements and a microsite that they built to teach people how to “Talk Boston”. A Boston instructor and

3 Key Differences Between Endorsements and Advertisements

  Looking at endorsements from the right perspective can drastically change the way you recruit and market them. Understanding the differences between endorsements and advertisements will allow you to address each more effectively. Failing to understand the differences can lead to unauthentic endorsements and ineffective advertising. Maybe we’re getting ahead of ourselves. Let’s start with

Why Big Brands Spend so Much on Athlete Endorsements

Sports endorsements are a gigantic industry amassing astronomical dollars in revenue and reaching millions. Whether LeBron is dunking in a new pair of Nikes, Federer is driving to the court in his Mercedes Benz, or Ronaldo is drinking Gatorade, big name brands are willing to spend big time dollars on athlete endorsements for many reasons. In fact,

Why You Should Use David AND Goliath For Your Next Endorsement Campaign

All savvy marketers know results matter. But many disagree on which results to look at. Some favor a large reach from an endorsement campaign. Others are all about number of engagements. And, both sides are right. This discrepancy is based on numerous factors. Is your brand focused on short-term or long-term results? Do you want

Endorsement Marketing 101

  Congratulations on taking the first step toward building your brand with endorsement marketing. Through the next Seven Guides, we’ll teach you (almost) everything there is to know about endorsement marketing. By the end, you’ll know enough to plan and build an endorsement campaign for your brand, create a deal, and get it approved &