Top 10 Most Marketable College Athletes Right Now

Top 10 Most Marketable College Athletes Right Now   Image courtesy of Flickr   Debates on whether or not to pay college athletes and whether they should be allowed to sign endorsement deals have caused quite a stir recently. With that in mind, we took a look at the most marketable college athletes, analyzing their

Athlete Endorsement Industry News – October 25, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week:   Procter & Gamble Co. (PG) gears up for Winter Olympics P&G has

Leveraging a Legend to Drive Website Traffic and Boost Online Sales

Leveraging a Legend to Drive Website Traffic and Boost Online Sales This e-commerce business did their homework before selecting Eric Crouch to endorse their online memorabilia store. Their first assignment? Clearly understanding the demographics of their target market. Their second assignment? Partnering with a top influencer within their target market. To get the passing grade,

Demise and Rise: Athletes Back on Top of Their Endorsement Game

America is known as a forgiving society. If someone makes a mistake but offers a sincere apology, Americans likely are willing to forgive and move forward. The same can be said for athletes, and endorsements. Here are three athletes who have made blunders causing them to lose fame and endorsements, but have since returned to

Athlete Endorsement Industry News – October 18, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week: Texans Running Back Arian Foster Buys Stake in Chia-Bar Maker Don’t count Arian

The Most Marketable NBA Athletes of the 2013-14 Season

The hoops season is about to tip off so we thought what better time than now to examine some of the most marketable NBA athletes. Which one of these ballers is the right endorser for your brand? The Starting Lineup These five athletes are pushing products left and right, helping raise the bar for all

Athlete Endorsement Industry News – October 11, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week: Are Professional Athletes Endorsing Obesity? High-profile athletes are promoting nutrient-poor food to children

Lessons learned: 3 takeaways from a successful endorsement marketing campaign

Lessons learned: 3 takeaways from a successful endorsement marketing campaign In 2012, Kansas City-based iXL Do U, leveraged athlete endorsements to introduce their revolutionary sports drink to consumers throughout the city. Looking back, here’s what led iXL Do U? to success: 1. Endorsements don’t need to break the bank As a startup, iXL does not

Overtime: How to Leverage Multiple Platforms to Maximize Social Media ROI

Did you just create outstanding endorsement content? Awesome! Your followers are probably excited to see it. But you may now be wondering if that content is going to fully maximize your social media endorsement content ROI. After all, what is the point of making all that great content if nobody is viewing it and you aren’t

Athlete Endorsement Industry News – October 4, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week: Wade’s Off-Court Business Continues Booming Champions on the court. Booming business off of