The History of Athlete Endorsements: Part Two

Last week we presented Part One of this post. This week, let’s continue our look at the history of athlete endorsements with the conclusion of our two-part series. Ancient sports stars (the original athletes) Rather than lucrative endorsement deals, in ancient times...

The History of Athlete Endorsements: Part One

Opendorse wouldn’t be where we are today without the athletes, brands and events that paved the way for the sports endorsement industry.  From ecommerce to CBD to non profit and everything in between, athlete endorsements have helped...