How the Omaha World Herald Increased Reader Engagement Through a One-Day-Only Social Media Campaign

Learn how a local media company partnered with a professional athlete to spark buzz around a one-day-only event. “I love it! The idea to asking users to submit a photo of the newspaper was brilliant. I can tell this helped us increase awareness for the entire campaign.” – Jamie Kinnaird | Client Development | Omaha

USA Swimming Golden Goggle Awards: A Marketing Perspective

  USA Swimming hosted their 10th Annual Golden Goggle Awards Sunday November 24th, 2013 in Los Angeles. While the Golden Goggle Awards focus on the outstanding accomplishments of USA swimmers inside the pool, we took a look at the marketing power of USA swimmers on dry land.   Ryan Lochte | Male Athlete of the

Happy Thanksgiving!

Happy Thanksgiving from the opendorse team!

The History of Athlete Endorsements: Part Two

The History of Athlete Endorsements: Part Two Image courtesy of Maria Daniels   Last week we presented Part One of this post. This week, let’s continue our look at the history of athlete endorsements with the conclusion of our two-part series. Ancient sports stars (the original athletes) Rather than lucrative endorsement deals, in ancient times athletes were

Athlete Endorsement Industry News – November 22, 2013

  At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.    Here’s what we’re reading this week:   UFC 167: How Georges St-Pierre Makes $12 Million a Year

This National Brand Activated Local Target Markets Through Intelligent Athlete Endorsements

Learn how this national brand found athletes around the nation to help push their product into local markets. “70% of the visitors to the site were first-time visitors. These simple athlete endorsements should have long term residual impact on Fanatics.com” – Marketing Consultant | Fanatics.com   The Challenge Introduce a national consumer product brand to

The History of Athlete Endorsements: Part One

The History of Athlete Endorsements: Part One     Image courtesy of Flickr     opendorse wouldn’t be where we are today without the athletes, brands and events that paved the way for the sports endorsement industry. We thought it would be fitting to take a look back at the history of athlete endorsements and

Athlete Endorsement Industry News – November 15, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.    Here’s what we’re reading this week:   Three Ways Sports Brands Should Approach Instagram’s Advertisements Many major brands

How to Boost Mobile Application Downloads Through Celebrity Endorsements

Learn how professional athletes sent hundreds of consumers to download this mobile application in a matter of minutes. “We are continuously getting hounded by online and traditional advertising opportunities but none of them have been able to touch the services that we have gotten with opendorse. The platform is quick and easy to use with

Top 10 Most Marketable Athletes in the 2014 Winter Olympic Games

Top 10 Most Marketable Athletes in the 2014 Winter Olympic Games   Image courtesy of Flickr   The temperature outside is dropping and the sense of national pride is about to ramp up. That can only mean one thing, the 2014 Winter Olympic Games in Sochi, Russia are just around the corner. Let’s take a