Athlete Endorsement Industry News – January 31, 2014

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.  Here’s what we’re reading this week:   Celebrities Swarming Super Bowl Ads Advertisers are paying the big bucks for

The 5 Best Super Bowl Commercials Featuring Athletes

The Big Game is great, but the commercials are the the talk of the town the next day. Here are the five best ever Super Bowl commercials featuring an athlete.   5. Deion Sanders – NFL Network http://www.youtube.com/watch?v=P1M9aSWirOQ “Leon Sandcastle” showed how one player can spark a buzz and can get the entire nation talking.

2013 Sports Fan Demographics

Sports play a massive role in the entertainment of millions in the United States. Our team wanted to further understand: who exactly is watching? Below is an infographic detailing the demographics of sports fans and their impact on TV viewership, event attendance and social media engagement across the U.S.’s seven most popular sports. Pretty powerful stuff, huh? Learn more about opendorse and how we

Athlete Endorsement Industry News – January 24, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.    Here’s what we’re reading this week:   Peyton Manning Raises $25k for Charity with ‘Omaha!’ Calls During AFC

Richard Sherman: The Impact of One, Thirty-Second Interview

Richard Sherman: The Impact of One, Thirty-Second Interview     Does the name ‘Richard Sherman’ ring a bell to you? If you follow sports, or have been on social media in the last 72 hours, you’ve more than likely had a chance to see the post-game interview with Seattle Seahawks Cornerback, Richard Sherman. If not,

101 Athletes Crushin’ It On Social Media

101 Athletes Crushin’ It on Social Media     Ten years ago, athletes built influence through local appearances, media interviews, endorsements and out-performing their competition. Interactions with sports fans were reserved for autograph sessions or the occasional dinner interruption. SOCIAL MEDIA CHANGED EVERYTHING Now, athletes build influence through their website, YouTube videos, Instagram endorsements and

2014 Reese’s Senior Bowl: Who’s the Most Marketable?

The last collegiate “bowl” game of the season is this weekend. We looked into the top 25 most marketable athletes in this weekend’s Senior Bowl. The game will be played in Mobile, Alabama on Saturday, January 25th at 3 PM CST. As an athlete, did you make the Top 25? Now is the time to

Athlete Endorsement Industry News – January 17, 2014

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.    Here’s what we’re reading this week:   The Richest Athlete Endorsement Deals of All Time Can you guess

NFLPA Collegiate Bowl: Who’s the Most Marketable?

On Monday, we looked at the Top 25 most marketable athletes in this weekend’s East-West Shrine game. Today, we look at the Top 20 in this weekend’s other bowl game, the NFLPA Collegiate Bowl. As an athlete, did you make the Top 20? Now is the time to capitalize on your marketing power and we

East-West Shrine Game: Who’s the Most Marketable?

The last college “bowl” games are quickly approaching us, so we looked into the most marketable athletes coming out of college. First up, the East-West Shrine Game, taking place this weekend, Saturday, January 18th in St. Petersburg, Florida at 4 PM EST.   As an athlete, did you make the Top 25? Now is the