4 Tips for Brands Looking to Improve Social Media Presence

Creating an active and dynamic social media channel is no small task. Simply copying others may not necessarily create the results you are looking for and most certainly will not help you stand out from the crowd. Luckily, much like the greatest sports heroes and legends look for tips to improve their game, we offer

Top 10 Athlete Endorsement Earners by Gender

Male athletes still claim the majority of athlete endorsement deals, but women are beginning to stake their claim as well. As more women increase their influence, more female athletes are signing endorsement deals and earning more opportunities than ever before. Let’s take a closer look at both the highest earning women and men endorsers in

Case Study: Girl Scouts of Nebraska

Learn how the Girl Scouts of Nebraska utilized powerful influencers in the state to drive consumers to find out where they could purchase everybody’s favorite cookies.   The Challenge Increase consumer awareness of where Girl Scout cookies were being sold around the state of Nebraska.   The Deal Leverage well-timed Twitter endorsements from former Nebraska

Top 10 Strangest Athlete Endorsements of All Time

Brands employ athlete endorsements in order to increase brand awareness, sales and ultimately profits. However, endorsements need to make sense. Today’s consumers are savvy, which requires athletes to be authentic and believable in order for endorsements to connect with consumers. Endorsements can go wrong for a variety of reasons and inadvertently become laughable and counterproductive.

Is Age a Factor?

  The age of an athlete can have an effect on their endorsement earning potential. Let’s face it, an athlete’s playing career comes with an expiration date. But, as you’ll see, that doesn’t always mean the same thing for their endorsement career. Let’s take a look at how age plays a factor on the earning

Case Study: How the Next Evolution in Fantasy Sports Created Awareness Using Influencers

Learn how the “next evolution” in fantasy sports used the professional athletes to help generate buzz about the new site.   The Challenge Increase awareness of Fantasy Hub, while engaging super sports fans to sign-up to play.   The Deal Utilize well-timed Twitter endorsements from three NFL athletes, located across the country, to promote the

Top 12 NHL Endorsers

Want the latest info? CLICK HERE to see the Top 100 Highest-Paid Athlete Endorsers of 2015. Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest engagement rates amongst sports fans and offer brands