Creating an active and dynamic social media channel is no small task. Simply copying others may not necessarily create the results you are looking for and most certainly will not help you stand out from the crowd. Luckily, much like the greatest sports heroes and legends look for tips to improve their game, we offer

Male athletes still claim the majority of athlete endorsement deals, but women are beginning to stake their claim as well. As more women increase their influence, more female athletes are signing endorsement deals and earning more opportunities than ever before. Let’s take a closer look at both the highest earning women and men endorsers in

Brands employ athlete endorsements in order to increase brand awareness, sales and ultimately profits. However, endorsements need to make sense. Today’s consumers are savvy, which requires athletes to be authentic and believable in order for endorsements to connect with consumers. Endorsements can go wrong for a variety of reasons and inadvertently become laughable and counterproductive.

  The age of an athlete can have an effect on their endorsement earning potential. Let’s face it, an athlete’s playing career comes with an expiration date. But, as you’ll see, that doesn’t always mean the same thing for their endorsement career. Let’s take a look at how age plays a factor on the earning

Want the latest info? CLICK HERE to see the Top 100 Highest-Paid Athlete Endorsers of 2015. Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest engagement rates amongst sports fans and offer brands