How Social Media Effects NFL Draft Prospects

The 2015 NFL Draft has officially arrived and we’re taking a look at which prospects are at the top of their social media game.  Today’s athletes face a different challenge than the players who came before them. While on-field performance is still important, how they conduct themselves off the field matters too. Now every tweet,

2015 NBA Social Media Playoffs: Round One

The NBA Playoffs are well underway and so far the Golden State Warriors, Washington Wizards, and the Cleveland Cavaliers have advanced to the next round. We decided to check out the teams dominating off the court and on social media. Below, we’ll analyze how many Twitter followers each team has by combining all of the

Finding the Perfect Athlete in 3 Easy Steps

Finding the perfect athlete that aligns with your brand can be challenging. Let’s take a look at common struggles in finding the right athlete endorser: Going at it alone to answer these questions can be a very confusing and time consuming process. Through opendorse we can help you make sure that you’re answering all the

Social Media March Madness: 2015 Edition

March Madness has come and gone another year. It was a year of upsets, Cinderella stories, and of course a new reigning champion, Duke. Duke wasn’t the only one celebrating in victory, though. Media also won big. In fact, the 2015 Men’s Division I Basketball Championship had the highest average viewership in 22 years. That’s

5 Ways to Establish Trust with Your Influencer’s Audience

Marketing campaigns that are not built on trust between consumers and brands are doomed to fail. When activating influencers to spread your message, it’s important to rely on that trust. Here are five ways to build and establish trust with your audience through using influencer endorsements. 1. Know your audience Going into the campaign, know who

opendorse Raises $1.75 Million to Fuel Growth and Expand Partnerships

Lincoln, NE – April 7, 2015 – opendorse announced today that it has secured an additional $1.75 million in capital for its Series A Financing round, in order to continue its fast growth as the leading endorsement solution in the sports business industry. The round is led by Flyover Capital, a venture capital firm based

Millennial Social Media Usage

The world is quickly changing and embracing technology with millennials at the forefront of the action. How do marketers get their attention? The first step is to truly understand their social media habits and usage. There are 54.2 million social network users 0-24 years old. The majority (67.9%) of 0-24 year-olds are smartphone owners.  It’s