College Football’s Top Coaches on Social

Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their program’s key messaging. With less than a month remaining until the 2019 season kicks off,

2019’s Top Athlete-Driven NFL Teams on Social

Following an offseason of player movement, many NFL teams will take the field this September with rosters that look vastly different than last season. With training camps officially underway, we evaluated every team’s players to showcase the top athlete-driven teams on social in the National Football League. Cleveland Browns players lead the league in fan

From Ticket Sales to Social Media: The NFL’s Most Popular Teams and Top-Performing Players

The return of football is finally here as training camps are ready to kick off around the NFL. To prepare for the upcoming season, we partnered with online ticket marketplace Vivid Seats to showcase popularity trends for NFL teams and players throughout the country. The interactive map below displays every U.S. county’s most popular NFL

Committing to Content: How to leverage social to connect with student-athletes | Front Office Sports

In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes. Notable Quotes: Lawrence:

How Texas Tech and Jarrett Culver won together with an athlete-driven social strategy

Jarrett Culver wasn’t a McDonald’s High School All-American. He didn’t begin the 2018-19 basketball season with lottery-pick expectations or hundreds of thousands of Instagram followers. That’s all changed in a big way. Culver led the Red Raiders to this year’s NCAA basketball final and was subsequently taken 6th overall in the NBA Draft. His stock has soared

How athletes are using social media to build their brands | MSG 150

opendorse co-founders Blake Lawrence and Adi Kunalic joined Bill Pidto and Alan Hahn of MSG 150 to share their founding story, and explain how athletes are using social media to engage fans and build their personal brands. Key Takeaways: Athletes create incredible impact when they share the right content, on the right channel, at the

MLB’s 2019 Social All-Stars

The 2019 MLB season has reached its midpoint, and that means it’s finally time for All-Star Week and the 90th edition of baseball’s annual Midsummer Classic. Tonight, baseball’s top stars will take the field in Cleveland to compete against the best athletes the game has to offer. In anticipation of tonight’s All-Star Game, we evaluated

How athletes 10X sponsor performance on social

In 2018, teams and athletes from major US sports leagues shared more content on social media than ever before.  On Facebook alone, teams posted at a collective rate of more than 33 times per hour. We chose to look back at these posts to find how much of that content was sponsored and determine where