21 Sep
Top 10 NHL Endorsers
Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest engagement rates amongst sports fans and offer brands a great way to zero in on target markets. With that in mind we present you
21 Sep
MAXIMIZE FAN ENGAGEMENT THROUGHOUT MARCH MADNESS
Distribute content where NCAA tournament fans want to consume it – in the social media feeds of their favorite athletes. DON’T LET YOUR CONTENT GET LOST IN THE SHUFFLE – AMPLIFY IT Today’s fans crave bite-size content from individuals rather than brands accounts. They want timely, engaging information from trusted sources. During the NCAA tournament:
21 Sep
Athlete-Driven: Tavares lives his dream
John Tavares is coming home. Tavares, one of the NHL’s most coveted free agents, is fulfilling his childhood dream of playing for the Toronto Maple Leafs. After posting a letter thanking the New York Islanders’ faithful, Tavares shared another athlete driven image displaying the deep-rooted passion that drives sports. Not everyday you can live a
21 Sep
Data: The Most Powerful Athlete-driven Leagues of 2018
As we’ve perennially witnessed for the past decade, 2018 was another year in which athletes stepped further into the social spotlight. Fans go wild for athlete-driven content and today’s media landscape allows players to access their audiences through an authentic approach that generates unmatched engagement. In the social media era, fans no longer depend on traditional outlets
21 Sep
2018’s top athlete-driven teams on social
View this post on Instagram Unbelievable, 5 World Championships! This is a moment I will never forget, a moment we reach together. To my parents, I am forever grateful for you supporting their small boy with a big dream. From teaching me to take my first step to racing in my first kart, you’ve enabled
21 Sep
NFL Prospects
It’s no secret that UCF Football’s brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From on-field success to off-field execution, the Knights have
$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni
How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be worth quite a lot. A Power 5 school learned
05 Sep
The NFL’s 2019 Social Media Power Players
Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five months. To prepare for the 2019 season, we analyzed the social media
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