Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest engagement rates amongst sports fans and offer brands a great way to zero in on target markets. With that in mind we present you
John Tavares is coming home. Tavares, one of the NHL’s most coveted free agents, is fulfilling his childhood dream of playing for the Toronto Maple Leafs. After posting a letter thanking the New York Islanders’ faithful, Tavares shared another athlete driven image displaying the deep-rooted passion that drives sports. Not everyday you can live a
It’s no secret that UCF Football’s brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From on-field success to off-field execution, the Knights have
How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be worth quite a lot. A Power 5 school learned
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