$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni

How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be worth quite a lot. A Power 5 school learned