The Foundation and Framework of Name, Image, and Likeness Rights in Sports

Social media isn’t just a platform for the NCAA NIL debate… It’s a clear opportunity to create a compliant framework for the future. Name, Image, and Likeness monetization takes many forms for athletes, marketers, and fans. Below, I’ll break down how each layer impacts: Professional Athletes Marketers Consumers The beginning of the modern-day conversation concerning

Squad Roles: How Mattie-Lou Chandler Drives Growth for the PGA TOUR with Player-Driven Social Media

The PGA TOUR is on a player-driven push to bring the game closer to fans through social media. The results have been impressive. In just a few years, the TOUR’s Player Content team has pushed the boundaries to drive hundreds of millions of video views and game-changing engagement for players and the sport. At the

Introducing Opendorse On Demand: A Q&A with CEO Blake Lawrence

Today, we’re excited to take athlete social media marketing to the next level with a mobile app and game-changing feature, Opendorse On Demand. These updates put more power in the hands of athletes and you — the social media marketers, SIDs, and everyone who has embraced the athlete-driven media movement. The on-demand mobile experience automates

Squad Roles: Nikki Stoudt shows the Hurricanes how to “Live a Little!” on social

From the Storm Surge to Bunch of Jerks, the Carolina Hurricanes have become an athlete marketing powerhouse on and off the ice. Behind the scenes — and powering some of the most iconic social posts from the players and the team — is Marketing Coordinator Nikki Stoudt. In a role that started with a single