Squad Roles: How Abbie Giffin Pushes the Product Forward

Opendorse is no stranger to change. In 2019, the company launched a ground-up re-write of its product, providing features and technology tailormade for its users. At the center of the ever-evolving technology is Abbie Giffin, Head of Product. From intern to graphic designer, to now leading the Product Team; Abbie has seen nearly every phase

The Top 100 Athletes on Social Media | 2019

Social media has certainly changed the game for athletes and sports influencers around the world, at every level of play. And with a recent survey citing over 3.5 billion active social media users worldwide, it’s safe to say that these influential individuals have ample opportunity to change the face of social media, influencer, and advocacy

The Foundation and Framework of Name, Image, and Likeness Rights in Sports

Social media isn’t just a platform for the NCAA NIL debate… It’s a clear opportunity to create a compliant framework for the future. Name, Image, and Likeness monetization takes many forms for athletes, marketers, and fans. Below, I’ll break down how each layer impacts: Professional Athletes Marketers Consumers The beginning of the modern-day conversation concerning

Squad Roles: How Mattie-Lou Chandler Drives Growth for the PGA TOUR with Player-Driven Social Media

The PGA TOUR is on a player-driven push to bring the game closer to fans through social media. The results have been impressive. In just a few years, the TOUR’s Player Content team has pushed the boundaries to drive hundreds of millions of video views and game-changing engagement for players and the sport. At the

Introducing Opendorse On Demand: A Q&A with CEO Blake Lawrence

Today, we’re excited to take athlete social media marketing to the next level with a mobile app and game-changing feature, Opendorse On Demand. These updates put more power in the hands of athletes and you — the social media marketers, SIDs, and everyone who has embraced the athlete-driven media movement. The on-demand mobile experience automates

Squad Roles: Nikki Stoudt shows the Hurricanes how to “Live a Little!” on social

From the Storm Surge to Bunch of Jerks, the Carolina Hurricanes have become an athlete marketing powerhouse on and off the ice. Behind the scenes — and powering some of the most iconic social posts from the players and the team — is Marketing Coordinator Nikki Stoudt. In a role that started with a single