Top 15 Most Influential Nike Sponsored Athletes on Social

Nike is one of the most well known brands across the globe and sponsors some of the most high-profile athletes in the world.  All told Nike sponsored athletes can be found in over 50 countries and across a wide range of sports from cricket to the NFL.  Annually Nike spend spends north of $6 billion

social media in sports marketing
Social Media in Sports Marketing

What does the number 3.8 billion mean to you? In the world of sports marketing, it should mean a lot because that number represents how many people around the world use social media on a daily basis. On top of that, there are over 5.1 billion people who now use mobile phones across the globe—a

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Top 10 Most Lucrative NFL Endorsement Deals

When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be of the ones who set the

rise of esports sponsorship
The Rise of eSports Sponsorship

In case you missed it, eSports is big business now. Its competitive players have been captivating the attention and marketing dollars that the traditional sports landscape used to dominate. Over the last few years advertisers have been pouring millions into the world of professional gaming.  Thanks to companies like BMW, Nike, and even Louis Vuitton