27 Feb
Navigating Athlete Name, Image and Likeness Part 2
Execution Navigating athlete name, image and likeness rights and usage in sports can be complex. It requires a deep understanding of the details that make up this multi-billion dollar industry. In part one, we broke down the creation, activation, and selection process for campaigns within the NIL quadrant framework. Now we’re ready to get started
26 Feb
Top 10 NBA Shoe Endorsement Deals of All Time
Sneakers. To talk about NBA stars and endorsement contracts is first and foremost to talk about shoe deals. Brand categories like beverages, electronics, trading cards and video games also offer large contracts to NBA players, but those deals very rarely pay like the shoe companies. NBA stars are positioned more than other professional athletes for
25 Feb
Influencer Marketing Strategies for Ecommerce Brands
Are influencer marketing campaigns part of your brand strategy? If you want to increase sales, grow brand awareness, and reach a larger audience with your product or service, then keep reading to learn why influencers should be considered in your next marketing plan. What is influencer marketing? Why should your brand consider it? An influencer
25 Feb
Top 25 Most Influential Under Armour Sponsored Athletes on Social
One of the most effective ways for brands to align their interests with consumers near and far is by sponsoring and endorsing the most beloved athletes in the world—and Under Armour has certainly done just that. For years, the sports apparel and equipment giant has been spending some serious cash to strike deals with world-class
17 Feb
Navigating Athlete Name, Image and Likeness Part 1
So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works? Or where to start? No worries, we’ll walk you through it. Navigating athlete name, image and likeness rights and usage in sports requires a deep understanding of the various components
17 Feb
Top 25 Most Influential Adidas Sponsored Athletes on Social
At this point, almost everyone on the planet knows what the ‘three-stripe life’ is all about. And that’s thanks in large part to the incredible visibility Adidas has across the world in almost every sport and league. It’s less about any specific campaign when it comes to Adidas, and more about the athletes the company
14 Feb
Top 15 Most Influential Nike Sponsored Athletes on Social
Nike is one of the most well known brands across the globe and sponsors some of the most high-profile athletes in the world. All told Nike sponsored athletes can be found in over 50 countries and across a wide range of sports from cricket to the NFL. Annually Nike spend spends north of $6 billion
13 Feb
Social Media in Sports Marketing
What does the number 3.8 billion mean to you? In the world of sports marketing, it should mean a lot because that number represents how many people around the world use social media on a daily basis. On top of that, there are over 5.1 billion people who now use mobile phones across the globe—a
11 Feb
Top 100 Highest-Paid Athlete Endorsers of 2019
If there’s one thing we learned in 2019, it’s that people are increasingly seeking authenticity. Many athletes, including several of the ones below, are speaking out about how they no longer want to partner with brands just because of the money or exposure — they are seeking to endorse brands with which they really care about
06 Feb
Top 10 Most Lucrative NFL Endorsement Deals
When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be of the ones who set the
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