Execution Navigating athlete name, image and likeness rights and usage in sports can be complex. It requires a deep understanding of the details that make up this multi-billion dollar industry. In part one, we broke down the creation, activation, and selection process for campaigns within the NIL quadrant framework. Now we’re ready to get started
Sneakers. To talk about NBA stars and endorsement contracts is first and foremost to talk about shoe deals. Brand categories like beverages, electronics, trading cards and video games also offer large contracts to NBA players, but those deals very rarely pay like the shoe companies. NBA stars are positioned more than other professional athletes for
One of the most effective ways for brands to align their interests with consumers near and far is by sponsoring and endorsing the most beloved athletes in the world—and Under Armour has certainly done just that. For years, the sports apparel and equipment giant has been spending some serious cash to strike deals with world-class
So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works? Or where to start? No worries, we’ll walk you through it. Navigating athlete name, image and likeness rights and usage in sports requires a deep understanding of the various components
Nike is one of the most well known brands across the globe and sponsors some of the most high-profile athletes in the world. All told Nike sponsored athletes can be found in over 50 countries and across a wide range of sports from cricket to the NFL. Annually Nike spend spends north of $6 billion
When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be of the ones who set the
Recent Comments