Twitter is unique among social media channels. Some consider it a vanity platform for elite professional athletes, celebrity influencers, and thought leaders, but millions of savvy brands and individuals have learned how to leverage Twitter to build their audience and...
Despite what the kids may say, Facebook isn’t just a social network for your parents or as those same kids call them ‘Boomers.’ Yes, they are on there, but it’s an amazing platform for both brands and individuals to gain fans or followers. And there are plenty of ways...
Sponsorship can be an exceptional way to drive brand awareness and business outcomes as part of an overall marketing strategy. Depending on the sport, a sponsorship, whether for a single event or an entire season, can place a brand in front of tens of millions of...