How to get more followers on Facebook
How To Get More Followers On Facebook & Grow Your Audience

Despite what the kids may say, Facebook isn’t just a social network for your parents or as those same kids call them ‘Boomers.’ Yes, they are on there, but it’s an amazing platform for both brands and individuals to gain fans or followers. And there are plenty of ways to do it without spending a

How to get more followers on instagram
How To Get More Followers On Instagram & Grow Your Audience

In a world full of paid ads in your Instagram feed, there are still many ways to grow your brand’s following without spending a dime with the platform. And that goes for both businesses and individuals alike. With organic growth in any sector, engaging a user is everything. Posting just for the heck of it

The Opportunity with Social Media

What’s possible with social media is largely underestimated and even misunderstood. What businesses and organizations began to look to in the mid-2000s as a group of nice-to-have channels to broadcast company news and converse with fans has become so much more. It’s more than a fun opportunity for an intern. Social is an opportunity to

Name Image, and Likeness Rights for Marketing part 3
Navigating Athlete Name, Image and Likeness Part 3

Measurement Before you complete your first promotion or get your products to market, it’s important to identify metrics and datapoints that will help you determine if your use of athlete name, image and likeness created value for your organization. While there are endless ways to determine the success of any business decision, we have learned

Top MLB Content During Quarantine from Opendorse
How MLB Players Can Connect With Fans and Build Personal Brands

The sports world is in uncharted waters. While we should be looking forward to Opening Day, we’re instead left to wonder when baseball will return to the diamond. But while the first pitch remains undetermined, many players are turning to social media to stay connected to their peers and fans, while growing their personal brands.

How to Build A Network

Establishing a network of social media advocates – from ambassadors and employees to athletes and celebrity influencers – is at the core of a successful social media strategy in 2020. While platform algorithms and best-practices change, one truth remains the same: people have the power on social media. The influence of individuals is measurably more

Rise of Patrick Mahomes on Social
Be Like Pat: 5 Tips Athletes Can Take From the NFL’s Social Media Marketing Champ

Patrick Mahomes has had himself a year. The Kansas City quarterback followed-up his 2018-19 MVP run by taking home the Lombardi Trophy in 2020. Throughout the journey, Mahomes put on a masterclass on how to build an audience, engage fans, and attract sponsors on social media. His paired performance from the field to feeds of

Death of The Single Channel Approach

Too many marketing leaders who understand the importance of social media are still stuck on the single-channel approach. They want to build their channels to reach and engage an ever-growing audience, but a disconnect remains. Growing your owned channels is great. Audience size and engagement are the building blocks of success with social media, and

organic reach on social with ad blockers
Organic Reach and Paid Performance In A World Of Ad Blockers

The average person spends almost 3 hours per day on social media where they interact with the content from the accounts they trust. The problem is that while they’re able to interact with and consume content they care about, there’s also a barrage of ads being shown for things that they may or may not

Influencer marketing strategies for brick and mortar brands
Influencer Marketing Strategy for Brick and Mortar Brands

Successful marketers understand the power of traditional word-of-mouth marketing — it results in five times more sales than paid media impressions, and we all know we’re more likely to buy a product if someone we trust recommends it. The prevalence of social media has made it common for people to express their opinions about brands