by Julian Valentin | Apr 23, 2020 | Digital Marketing, Social Media
Marketing and measurement go hand in hand, and social media is no exception. Marketing initiatives live and die on the metrics they track and measuring the right metrics is just as important as ensuring accuracy. Social media can be one of the most complicated to...
by Julian Valentin | Apr 22, 2020 | Endorsements & Sponsorships, NIL for Athletes
Name, Image, and Likeness (NIL) rights and monetization is the most hotly debated topic in college athletics today. While current student-athletes have to wait until their collegiate careers end to earn income from their NIL, now is the time to get ready and...
by Julian Valentin | Apr 20, 2020 | NIL for Athletes, Social Media
Instagram verification matters. From hopeful influencers to brand social media managers, the blue badge means added credibility and more accessible popularity. According to Instagram, verification solidifies an account as the “authentic presence of a notable...
by Julian Valentin | Apr 14, 2020 | NIL for Athletes, Social Media
Instagram has become the marketing platform of choice for many athletes, influential people, and influencer marketing experts. But while massive follower counts and thousands of likes per post provide a glimpse of an individual’s campaign potential,...
by Julian Valentin | Apr 13, 2020 | NIL for Athletes, Social Media
Everybody wants that little blue checkmark. We’re talking about Twitter verification. It’s an instant shot of credibility behind every one of your tweets. More tangibly, a Twitter verification badge makes your profile easier to find for other Twitter users....
