Leveraging Twitch Advertising to Reach New Audiences

Despite millions of daily users, there are still plenty of people who are unaware of one of the most popular streaming services around – Twitch. If you’re a gamer or just a tech savvy individual who knows all about it already, you can skip the next couple of paragraphs to where we talk about how

B2B Prospecting Made Possible with Social Media

Generating new, valuable leads is no easy task for B2B sales teams. You can send dozen of cold emails and dial hundreds of unsuspecting prospects… but the reality is, traditional cold sales techniques have gone stale. Those calls and emails that sales teams have relied on? They’re often unwanted. Even if you do get a

What Marketers Need in an Influencer Marketing Platform

Influencer and ambassador marketing has become a part of every modern marketer’s tool kit. And for good reason. In the new era of social media, a simple truth has shown through: people trust people. Not logos. It’s human nature. Of course we prefer to trust, engage, and communicate with individuals more than brands. It’s the

How to Spot Fake Social Media Followers

In 2018, Twitter, one of the most widely used social media platforms in the world, culled almost 10% of their user base that they discovered were fake accounts. 70 million accounts were dropped from Twitter over the course of the year. To put that in perspective, that’s equal to the total number of Twitter users

NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 3

Athlete marketing is an art and science. While industry marketers are armed with actionable data, there are many variables at play when it comes to how a brand determines which athlete to work with. A brand may be after affiliation with a select superstar. Perhaps an athlete’s ideals or interests align perfectly. Or maybe that

how to user instagram hashtags
How To Use Instagram Hashtags and Find The Best Ones

Hashtags have been through the ringer for the last decade; from being a cheesy gimmick that everyone mocked, to being a mainstay of marketing on Instagram, Twitter, and Facebook. While still the butt of an occasional “OMG hashtag blessed” joke here and there, most of us are using or following hashtags in our daily lives

NIL Earning Potential of Nebraska Volleyball Student-Athletes

Almost all media coverage of Name, Image, and Likeness has focused on the superstars. The Heisman contenders and All Americans in the most nationally visible sports of football and men’s basketball. But the student-athlete NIL opportunity doesn’t stop with the Zion Williamson’s of the world. And it goes beyond the gridiron or the hardwood of

how to write a personal brand statement
How to Write a Personal Brand Statement

You may have heard the term “branding” or “brand statement” tossed around in business books or articles before. You may have glossed over it, because why would you as an employee of another company need one. Or, you might think that branding just means a logo and the colors a company uses on their website.

Opendorse and Momentum Launch Athlete-Driven Partnership

Sports may be on pause, but the athlete’s voice is stronger than ever before. We’ve all seen it in practice. Athletes impact culture, effect change, and drive conversation well beyond the lines of their sport. What they say – and what they share – matters. Today, we’re proud to launch a partnership designed to further

NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 2

Name, image, and likeness rights monetization is nothing new. In fact, athletes have been earning money this way for decades. Until recently — the moment that student-athlete compensation began to dominate the college athletics conversation — the term “NIL” was reserved for professional athlete marketing contracts and group licensing deals. But these opportunities activate in