How Social Media Pros Can Encourage Athletes to Publish Content on Instagram

As social media marketers in sports, we are well aware of just how powerful Instagram can be. You understand its impact on culture and ability to draw unmatched engagement for your team or league channel. But you’re likely also aware that there’s an even stronger group of users in your network — athletes. And if

San Diego State to Maximize Value of Student-Athlete’s Name, Image, and Likeness Rights

The San Diego State athletic department announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program. With experience maximizing endorsement value for thousands of professional athletes since 2012, Opendorse has launched the Ready program to apply its proven social media solutions to prepare student-athletes for coming changes to Name, Image,

Leveraging social media to tune in
Leveraging Social to Boost Tune-In for Non-Traditional Live Events

Long gone are the days when there were only one or two games on television a week for an entire league’s slate (thank goodness). Each and every sporting event, no matter how big or small, is now available to watch somewhere—I see you, guy or gal who Google searches to find that precious and perhaps

Building an Endorsement Campaign with Athlete Influencers

Influencer marketing. Athlete endorsements. You’ve heard the terms, and perhaps you’ve given one or both a shot. Maybe you’re even among the marketers set to spend up to $10 billion on influencer marketing in 2020 (Influencer Marketing Hub, 2020). If you’re here, you know this isn’t a fad (see: $10 billion), but how has the

Why Audience Analysis Matters for Brands and Individuals

Understanding your audience is certainly not a new, novel concept. From print to radio to television and more recently social media, knowing who is viewing and/or engaging with your brand can be some of the most valuable data any marketer can get their hands on. Before we get into how to go about researching your

Driving attendance and foot traffic with athlete influencer marketing

I think Twitter’s great, but how is that going to get people out to my event? There are A LOT of ways to “get butts in seats” or bring fans out to your event—traditional avenues like radio and print among them—but it’s time to run a different play to invite people to attend your next

NBA Players Building Endorsement Value From the Bubble

The NBA Bubble has brought the world’s top basketball players together. Although isolated, the NBA’s best have found a variety of ways to maintain engagement with their fans. Nowhere has this opportunity been more obvious than social media.  NBA Players have seen a 46% increase in Instagram activity in the bubble. Away from their families

Ready For More: How the Past Decade has Prepared Opendorse for the Future of Name, Image, and Likeness Rights

On March 10, 2020, we announced our partnership with Nebraska Athletics, debuting the Opendorse Ready™ program to the college sports world. The goal — to help student-athletes, coaches, and administrators at all levels prepare for the coming changes to name, image and likeness rights policies that have long limited the earning potential for NCAA athletes. 

Fresno State Joins Opendorse Ready to Provide Student-Athletes with NIL Resources

All Fresno State student-athletes will have access to Opendorse Ready, which provides unique education, resources, and solutions for student-athletes to elevate their brands and be prepared to maximize their Name, Image and Likeness (NIL) value. Fresno State Athletics has joined Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program, in a new partnership designed

Indiana Athletics is Ready to Prepare Student-Athletes for NIL

Indiana University Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program. With experience maximizing endorsement value for thousands of professional athletes since 2012, Opendorse has established the Ready program to apply its proven social media solutions to prepare student-athletes for coming changes to Name, Image, and Likeness

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Opendorse Influencer Campaign
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Recent Posts

louisville opendorse ready
Opendorse Influencer Campaign
Opendorse Ready - TCU