NBA Players Building Endorsement Value From the Bubble

The NBA Bubble has brought the world’s top basketball players together. Although isolated, the NBA’s best have found a variety of ways to maintain engagement with their fans. Nowhere has this opportunity been more obvious than social media.  NBA Players have seen a 46% increase in Instagram activity in the bubble. Away from their families

Ready For More: How the Past Decade has Prepared Opendorse for the Future of Name, Image, and Likeness Rights

On March 10, 2020, we announced our partnership with Nebraska Athletics, debuting the Opendorse Ready™ program to the college sports world. The goal — to help student-athletes, coaches, and administrators at all levels prepare for the coming changes to name, image and likeness rights policies that have long limited the earning potential for NCAA athletes.