Why Audience Analysis Matters for Brands and Individuals

Understanding your audience is certainly not a new, novel concept. From print to radio to television and more recently social media, knowing who is viewing and/or engaging with your brand can be some of the most valuable data any marketer can get their hands on. Before we get into how to go about researching your

Driving attendance and foot traffic with athlete influencer marketing

I think Twitter’s great, but how is that going to get people out to my event? There are A LOT of ways to “get butts in seats” or bring fans out to your event—traditional avenues like radio and print among them—but it’s time to run a different play to invite people to attend your next