Opendorse NIL Ready BYU
BYU Athletics to Prepare Athletes for NIL Changes with Opendorse Ready

Cougars Partner with Opendorse to Maximize Value of Student-Athlete’s Name, Image, and Likeness Rights. Brigham Young University Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program powered by Opendorse. The program is designed to help student-athletes maximize NIL value by providing social media brand development solutions with

NIL Earning Power
NIL Earning Power: College Football Top 10

College football is finally back in (almost) full swing. While recent months were marred with uncertainty for programs and conferences, athletes throughout the country have proven the power of their voice by promoting their return to play and supporting social justice issues throughout the difficult offseason. As the power of the student-athlete remains on display,

louisville opendorse ready
Louisville Athletics to Prepare Student-Athletes for NIL with Opendorse

Louisville launches ELEVATE powered by Opendorse Ready, to Cultivate and Protect the Value of Student-Athlete’s Name, Image, and Likeness Rights University of Louisville Athletics has announced an expanded partnership with Opendorse to create ELEVATE, a program designed to help student-athletes build their individual brands. Having provided thousands of professional athletes with NIL management technology and resources since 2012,

State of Sponsored Social Report

The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to accounts with influence to power their message and media on Instagram

Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?

It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend.  This publish-and-pray approach isn’t going to cut it. We’re not only competing with other marketers anymore. Instead, we’re competing for our audience’s

Opendorse Influencer Campaign
Top-Performing Athlete Influencer Marketing Campaigns of 2020

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled or postponed — including March Madness and the Tokyo 2020 Olympics — the collective voice

Opendorse Ready - TCU
TCU Athletics Becomes First Big 12, Texas Program to Join Opendorse Ready

TCU Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program powered by Opendorse. The program is designed to help student-athletes maximize NIL value by providing social media brand development solutions with proven effectiveness at the highest ranks of professional sports. “The NIL movement provides an opportunity for

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