Gatorade. It is synonymous with the world of athletics. While mostly known for hydration, the hydration giant has expanded its reach far beyond what happens on the field of play. From crowning future superstars and MVPs such as LeBron James and Peyton Manning as Gatorade Player of the Year to weaving in athlete interests into their marketing campaigns, the PepsiCo-owned brand leaves no doubt who is

The sports and energy drink industries have never been more competitive. From BODYARMOR to Pepsico owned Gatorade, consumers have a litany of choices to pick through. And especially during COVID-19, these companies are being forced to get creative with their marketing in order to become top-of-mind for consumers. So it begs the question, what helps