25 Nov
Top Athlete Endorsements and Sponsorships in the Financial Sector
It’s no secret that the financial industry is a consistent source for athletes to bolster their endorsement earnings. Every brand, whether it be a bank, insurance company, or payment provider, appear to align their values with the next big-time superstar that fits the mold. The athletes on this list have seen their net worth and career earnings take a huge rise thanks
23 Nov
Creighton Athletics to Launch NIL Readiness Program for Student-Athletes
Creighton Launches Take Flight™ Program Powered by Opendorse Ready to Help Athletes Maximize Endorsement Value in Preparation for Name, Image, and Likeness Creighton University Athletics announced today the launch of Take Flight, a Name, Image, and Likeness (NIL) Readiness program powered by Opendorse Ready. With experience maximizing endorsement value for thousands of professional athletes since 2012,
20 Nov
Your Sneak Peek into Opendorse Deals™ – End-To-End Endorsement Management
Coming soon: the one place for end-to-end endorsement management. The athlete endorsement market is about to experience 100-times growth in 2021. In order for our industry to succeed, it has to be tech-driven. That’s why we’re bringing the industry into the future with Opendorse Deals. Opendorse Deals is where sponsors, athletes, and everyone in-between will
19 Nov
Pursuing Performance & Partnerships with Volleyball Champion Jordan Larson
Olympic athletes compete at the highest level year-in and year-out to showcase their talents on the global stage every four years. While there are annual competitions for sports like volleyball, swimming, rowing, and track & field, many tend to get buried in broadcasts outside of Olympic years. With this lack of prime-time exposure, social media
18 Nov
Has the Pandemic Impacted Influence for NBA Draft Prospects?
The 2020-’21 NBA season is bearing down following a successful finish to the 2019-’20 playoffs in the Orlando bubble. Ready or not, the league’s official return begins tonight with the 2020 NBA Draft. Originally scheduled for June, the draft was delayed due to Covid-19. Additionally, NBA prospects lost their chance to showcase their talents in
18 Nov
Most Influential Coca-Cola Sponsored Athletes on Social
In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Coke vs. Pepsi. Diet Coke vs. Diet Pepsi. Powerade vs. Gatorade. Soft drinks, energy drinks, different product lines. These two brands don’t give an inch as marketers search for every opportunity to get a leg up
16 Nov
CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era
Multimedia rights holder partners with market-leading endorsement management platform ahead of changes to NIL legislation. Opendorse and Collegiate Sports Management Group (CSMG) announced a partnership to provide institutions, athletes, and sponsors with technology and resources as changes to Name, Image, and Likeness (NIL) legislation approach. The partnership will connect CSMG partner institutions/conferences and their sponsors
13 Nov
Does Fantasy Scoring Lead to Social Media Success for NFL Pros?
The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big in fantasy leagues. As fantasy performance leads to newfound fame for several players each season, we wanted to dive deeper and understand how fantasy scoring impacts social media engagement and
13 Nov
Most Influential Pepsi Sponsored Athletes on Social
Rivalries don’t only exist on the playing field. In this case, the battle takes place between the world’s leading soft drink brands. Coke vs. Pepsi. Coca-Cola vs. PepsiCo. Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. In the fight for soft drink supremacy,
05 Nov
Opendorse to Provide Mizzou Student-Athletes with Personal Brand Education, Resources
Mizzou Athletics has announced an exciting partnership with Opendorse to create TradeMark, a platform that will provide its student-athletes with tools to enhance their personal brands. Mizzou becomes the first Southeastern Conference institution to launch with Opendorse Ready, which will provide superior management technology resources to all Tiger student-athletes, just as it has done for
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