13 Nov
Does Fantasy Scoring Lead to Social Media Success for NFL Pros?
The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big in fantasy leagues. As fantasy performance leads to newfound fame for several players each season, we wanted to dive deeper and understand how fantasy scoring impacts social media engagement and
13 Nov
Most Influential Pepsi Sponsored Athletes on Social
Rivalries don’t only exist on the playing field. In this case, the battle takes place between the world’s leading soft drink brands. Coke vs. Pepsi. Coca-Cola vs. PepsiCo. Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. In the fight for soft drink supremacy,
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