The National Hockey League (NHL) is stacked with elite athletes and wildly passionate fans from around the world. The one thing that connects them all? Social media. In 2019, the league entered a partnership with Opendorse, built to help players leverage social media to further connect with fans and build valuable personal brands. The partnership
When you have a niche, you capitalize on it. Whether it be a sport, training regiment, exercise, or specific segment of the sportswear market, you go all-in on what helps to set you apart. That’s what ASICS is all about. Sure, it dips into the overall athletics space as it has expanded within recent years
Endorsement deals can be a bit of a misnomer within the sports industry. Often misconstrued as a handshake deal of “talk about how good this product is in exchange for a bunch of money,” endorsements at their core allow for fruitful sponsorships to arise between athletes and brands. At its best, modern-day sponsorships and partnerships
Wildcats join Opendorse Ready™ to Help Athletes Understand and Maximize Endorsement Value in Preparation for Name, Image, and Likeness Kansas State Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program geared to prepare student-athletes for upcoming NIL policy changes and apply proven endorsement management solutions. Opendorse has
In the NIL era, the athlete endorsement industry is going to grow 100X in size, from five thousand athletes to 500 thousand athletes overnight, enhancing the competitiveness of the already-challenging market. Of those 500 thousand college athletes, approximately 20 thousand are international student-athletes. For these athletes, there’s an opportunity to stand out with their built-in
Many athletes aren’t natural marketers — and that’s okay. While creators and influencers rely on marketing instincts and strategies to build valuable audiences, athletes have an audience built-in — their fans. But to take the leap from ordinary athlete to endorsement marketing superstar, athletes need to define their personal brand and commit to a series
After firing off an email in the middle of class, Alec Palmer quickly found himself shooting a video for an athlete who would soon become the most outspoken voice in baseball. Countless shoots and strategy sessions later, Palmer is now Director of Marketing for Watch-Momentum, an athlete-driven media company co-founder by 2020 Cy Young winner
Incorporating influencers of any type in your marketing mix can be a wild card — and athletes are no exception. Well-known brands with big budgets like Budweiser, State Farm, and Coca-Cola feature superstar athletes in their commercials and social media posts, spending millions each year on on-and-offline activations. What about the brands that aren’t household
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