12 Jan
Alcohol Sponsorships and Athlete Endorsements in Sports
2020 was an eventful year to say the least. Though there were not many live sporting events with fans in stands, many throughout the alcohol industry were able to build upon longstanding sports sponsorships. With most of the population resigned to staying indoors, many alcohol brands were intent on sponsoring prominent athletes, particularly those in the United States. As the majority of the world’s largest beer companies headquartered
12 Jan
Top Car & Auto Athlete Endorsements and Sponsorships
There are many automotive brands in today’s marketplace, all consistently vying for your attention. With a car purchase being a major life event and one that comes with much careful consideration, it’s no surprise that the athletes on this list so proudly vouch for the auto brands (and services) that are featured. They use these
12 Jan
MOKAN Basketball to Launch NIL Program for Player Brand Development
MOKAN joins Opendorse Ready™ to Help Student-Athletes Build Personal Brands in Preparation for Name, Image, and Likeness MOKAN Basketball, one of the nation’s premier grassroots basketball programs, announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program. By teaming with Opendorse, MOKAN will provide its athletes with the personal
12 Jan
Top Athlete Endorsements and Sponsorships in the Fast Food Industry
The fast food industry has become a hot market for athlete and celebrity endorsements in recent years. From Cheeseburgers and fried chicken to ice cream and junk food in general, Athletes have been able to promote their favorite fast food as influential brand advocates. Food companies have recognized that athletes, both professional and at the amateur level, are a big part of their consumer base. As many
12 Jan
The Top Endorsement Partnerships Between Athletes and Tech Companies
Technology companies have always lent themselves to natural partnerships in the sports world. But as technology advances, so does the crowded sponsorship space in the technology sector. In recent years, the data and analytics side of professional sports has become mainstream. And with it, comes natural integration – from predictive AI to video calls on a
12 Jan
The Most Influential Athletes with Athletic Apparel Endorsement Deals
We’ve all heard about being the “Face of the Franchise” from any of the major sports, but for more than a couple of decades, athletes have become the public faces for brands. With the likes of Nike, Adidas, and Under Armour, there’s a constant arms race for superiority. While the contracts have grown larger than an athlete’s team
11 Jan
Most Influential Monster Sponsored Athletes on Social
Known for ‘refusing to acknowledge the traditional,’ Monster Energy is a focal point across motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle (Gronk! More on that later). It’s a brand that believes in authenticity and the core of what its sports and athletes represent. Just a fraction of the Monster Energy athletes are on this list, as it has
11 Jan
Airlines with Athlete Endorsements and Sports Sponsorship
While the airline industry has seen a downturn as a result of the COVID-19 pandemic, it is still a thriving part of the sport sponsorship landscape. Many teams and clubs around the world have partnerships with these major airlines as they serve hold designations as “Official Airline/Official Partner” and “Airline Partner/Airline Sponsor” for many iconic sports brands. This
11 Jan
Top Athlete Endorsements for Retail and Consumer Packaged Goods
The land of CPG brands and products is a favorite for athletes to venture into. With many already expressing a natural love and affinity for their favorite brands, it makes for a natural partnership for them to explore. Athletes have come a long way from making breakthroughs on Wheaties boxes. Now some are even taking the helm
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