17 Feb
Navigating Athlete Name, Image and Likeness Part 1
So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works? Or where to start? No worries, we’ll walk you through it. Navigating athlete name, image and likeness rights and usage in sports requires a deep understanding of the various components
17 Feb
Top 25 Most Influential Adidas Sponsored Athletes on Social
At this point, almost everyone on the planet knows what the ‘three-stripe life’ is all about. And that’s thanks in large part to the incredible visibility Adidas has across the world in almost every sport and league. It’s less about any specific campaign when it comes to Adidas, and more about the athletes the company
14 Feb
Top 15 Most Influential Nike Sponsored Athletes on Social
Nike is one of the most well known brands across the globe and sponsors some of the most high-profile athletes in the world. All told Nike sponsored athletes can be found in over 50 countries and across a wide range of sports from cricket to the NFL. Annually Nike spend spends north of $6 billion
24 Jan
The Foundation and Framework of Name, Image, and Likeness Rights in Sports
Social media isn’t just a platform for the NCAA NIL debate… It’s a clear opportunity to create a compliant framework for the future. Name, Image, and Likeness monetization takes many forms for athletes, marketers, and fans. Below, I’ll break down how each layer impacts: Professional Athletes Marketers Consumers The beginning of the modern-day conversation concerning
31 May
I love going to work.
By opendorse CEO Blake Lawrence Last week we won an award. Since the recognition, I’ve been reflecting. How did we get here? In 2010 Adi and I had a conversation. Myself, removed from football for six months. Adi, heading into his fourth year as a starting kicker at Nebraska. We asked each other… What’s
18 Jan
NFL players produce big wins for sponsors on social
Through two weeks of the 2017 NFL Playoffs, 87 NFL players have shared 110 sponsored tweets, mentioning 33 different brands.
PR | opendorse Becomes First to Automate Instagram Deals
Lincoln, Neb. opendorse is changing the endorsement game. In 2013, opendorse released the athlete endorsement marketplace, allowing brands to quickly sign endorsement deals with professional athletes. This week, opendorse took these deals a step further by integrating Instagram, making them the first to offer quick, fast and easy Instagram endorsements. “With the growth of Instagram
The Athlete Endorsement Marketplace: Re-Designed
Ask and you shall receive! We have re-imagined the opendorse marketplace experience based on amazing feedback from our brand users. We have brought all of the valuable data on each influencer to the forefront, so users can make better decisions, faster. The look and feel of the marketplace has changed as well, allowing marketers to
5 Benefits of our Partnership with NFL Players Inc.
Today, we publicly announced our partnership with NFL Players Inc., the for-profit subsidiary of the NFL Players Association. Together, we’ve launched Activate, professional sports’ first online micro endorsement marketplace. Our team is incredibly excited to partner with the biggest association in professional sports, validating the years of hard work that has gone into making opendorse
Top 100 Highest-Paid Athlete Endorsers of 2013
In 2013, these 100 athletes brought in a total of over $772 MILLION in athlete endorsements. This accounts for over 70% of the estimated $1.1 billion spent on athlete endorsements each year. This list is a tribute to the athletes that are dominating the athlete endorsement industry. CLICK HERE to see the Top 100
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