Ready For More: How the Past Decade has Prepared Opendorse for the Future of Name, Image, and Likeness Rights

On March 10, 2020, we announced our partnership with Nebraska Athletics, debuting the Opendorse Ready™ program to the college sports world. The goal — to help student-athletes, coaches, and administrators at all levels prepare for the coming changes to name, image and likeness rights policies that have long limited the earning potential for NCAA athletes. 

how to write a personal brand statement
How to Write a Personal Brand Statement

You may have heard the term “branding” or “brand statement” tossed around in business books or articles before. You may have glossed over it, because why would you as an employee of another company need one. Or, you might think that branding just means a logo and the colors a company uses on their website.

Name Image, and Likeness Rights for Marketing part 3
Navigating Athlete Name, Image and Likeness Part 3

Measurement Before you complete your first promotion or get your products prepared to market, it’s important to identify measurable metrics and data points to help determine if your use of athlete name, image and likeness created value for your organization. While there are endless ways to determine the success of any business decision, we have

Top MLB Content During Quarantine from Opendorse
How MLB Players Can Connect With Fans and Build Personal Brands

The sports world is in uncharted waters. While we should be looking forward to Opening Day, we’re instead left to wonder when baseball will return to the diamond. But while the first pitch remains undetermined, many players are turning to social media to stay connected to their peers and fans, while growing their personal brands.

Rise of Patrick Mahomes on Social
Be Like Pat: 5 Tips Athletes Can Take From the NFL’s Social Media Marketing Champ

Patrick Mahomes has had himself a year. The Kansas City quarterback followed-up his 2018-19 MVP run by taking home the Lombardi Trophy in 2020. Throughout the journey, Mahomes put on a masterclass on how to build an audience, engage fans, and attract sponsors on social media. His paired performance from the field to feeds of

A Letter from CEO Blake Lawrence: Introducing Opendorse Ready™ — The NIL Readiness Program

Ready for the Future Today, Nebraska Athletics announced its plan to be the first athletic department to provide a tangible solution to help every student-athlete prepare for the coming changes to Name, Image and Likeness policies in collegiate sports. This announcement brings me tremendous joy — not only because Nebraska is my alma mater, or

Name, Image, & Likeness Rights for Marketing Part 2
Navigating Athlete Name, Image and Likeness Part 2

Execution Navigating athlete name, image and likeness rights and usage in sports can be complex. It requires a deep understanding of the details that make up this multi-billion dollar industry. In part one, we broke down the creation, activation, and selection process for campaigns within the NIL quadrant framework. Now we’re ready to get started

Opendorse NIL Part 1
Navigating Athlete Name, Image and Likeness Part 1

So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works? Or where to start?  No worries, we’ll walk you through it.  Navigating athlete name, image and likeness rights and usage in sports requires a deep understanding of the various components

Adidas sponsored athletes
Top 25 Most Influential Adidas Sponsored Athletes on Social

At this point, almost everyone on the planet knows what the ‘three-stripe life’ is all about. And that’s thanks in large part to the incredible visibility Adidas has across the world in almost every sport and league. It’s less about any specific campaign when it comes to Adidas, and more about the athletes the company

The Foundation and Framework of Name, Image, and Likeness Rights in Sports

Social media isn’t just a platform for the NCAA NIL debate… It’s a clear opportunity to create a compliant framework for the future. Name, Image, and Likeness monetization takes many forms for athletes, marketers, and fans. Below, I’ll break down how each layer impacts: Professional Athletes Marketers Consumers The beginning of the modern-day conversation concerning