Last week, we made one of the landmark announcements in Opendorse history. I shared a vision — one that we’ve had from the beginning — to bring the athlete endorsement industry together with the technology it needs to succeed. We shared our vision to prepare this ecosystem for the new era of athlete endorsements… the
On March 10, 2020, we announced our partnership with Nebraska Athletics, debuting the Opendorse Ready™ program to the college sports world. The goal — to help student-athletes, coaches, and administrators at all levels prepare for the coming changes to name, image and likeness rights policies that have long limited the earning potential for NCAA athletes.
You can’t prove that your marketing efforts are successful without measuring the right metrics. Although there are thousands of metrics you can track, conversions are arguably the most important. The ability to measure conversions is a fundamental part of digital marketing that determines if a business is achieving its goals. Every organization has goals specific
Measurement Before you complete your first promotion or get your products prepared to market, it’s important to identify measurable metrics and data points to help determine if your use of athlete name, image and likeness created value for your organization. While there are endless ways to determine the success of any business decision, we have