Measurement Before you complete your first promotion or get your products prepared to market, it’s important to identify measurable metrics and data points to help determine if your use of athlete name, image and likeness created value for your organization. While there are endless ways to determine the success of any business decision, we have
Ready for the Future Today, Nebraska Athletics announced its plan to be the first athletic department to provide a tangible solution to help every student-athlete prepare for the coming changes to Name, Image and Likeness policies in collegiate sports. This announcement brings me tremendous joy — not only because Nebraska is my alma mater, or
Execution Navigating athlete name, image and likeness rights and usage in sports can be complex. It requires a deep understanding of the details that make up this multi-billion dollar industry. In part one, we broke down the creation, activation, and selection process for campaigns within the NIL quadrant framework. Now we’re ready to get started
So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works? Or where to start? No worries, we’ll walk you through it. Navigating athlete name, image and likeness rights and usage in sports requires a deep understanding of the various components
Social media isn’t just a platform for the NCAA NIL debate… It’s a clear opportunity to create a compliant framework for the future. Name, Image, and Likeness monetization takes many forms for athletes, marketers, and fans. Below, I’ll break down how each layer impacts: Professional Athletes Marketers Consumers The beginning of the modern-day conversation concerning
By opendorse CEO Blake Lawrence Last week we won an award. Since the recognition, I’ve been reflecting. How did we get here? In 2010 Adi and I had a conversation. Myself, removed from football for six months. Adi, heading into his fourth year as a starting kicker at Nebraska. We asked each other… What’s
Through two weeks of the 2017 NFL Playoffs, 87 NFL players have shared 110 sponsored tweets, mentioning 33 different brands.