by Blake Lawrence | Aug 7, 2020 | NIL, opendorse News
On March 10, 2020, we announced our partnership with Nebraska Athletics, debuting the Opendorse Ready™ program to the college sports world. The goal — to help student-athletes, coaches, and administrators at all levels prepare for the coming changes to name, image and...
by Blake Lawrence | Jun 16, 2020 | Social Media
You may have heard the term “branding” or “brand statement” tossed around in business books or articles before. You may have glossed over it, because why would you as an employee of another company need one. Or, you might think that branding just means a logo and the...
by Blake Lawrence | Feb 11, 2020 | Analysis, Endorsements & Sponsorships, Social Media, Sports Marketing
1. Roger Federer | ATP 2019 Endorsement Earnings: $86,000,000 Twitter Followers: 12.6M Opendorse Estimated Cost Per Social Post: $90,000 – $125,000 Estimated Value Per Post: $134,544 Notable Endorsement Deals: Barilla | Credit Suisse | Mercedes-Benz | Rolex...
by Blake Lawrence | Aug 14, 2013 | News
Looking at endorsements from the right perspective can drastically change the way you recruit and market them. Understanding the differences between endorsements and advertisements will allow you to address each more effectively. Failing to understand the differences...
by Blake Lawrence | Aug 8, 2013 | News
Sports endorsements are a gigantic industry amassing astronomical dollars in revenue and reaching millions. Whether LeBron is dunking in a new pair of Nikes, Federer is driving to the court in his Mercedes Benz, or Ronaldo is drinking Gatorade, big name...
