On March 10, 2020, we announced our partnership with Nebraska Athletics, debuting the Opendorse Ready™ program to the college sports world. The goal — to help student-athletes, coaches, and administrators at all levels prepare for the coming changes to name, image and likeness rights policies that have long limited the earning potential for NCAA athletes.
Measurement Before you complete your first promotion or get your products prepared to market, it’s important to identify measurable metrics and data points to help determine if your use of athlete name, image and likeness created value for your organization. While there are endless ways to determine the success of any business decision, we have
Ready for the Future Today, Nebraska Athletics announced its plan to be the first athletic department to provide a tangible solution to help every student-athlete prepare for the coming changes to Name, Image and Likeness policies in collegiate sports. This announcement brings me tremendous joy — not only because Nebraska is my alma mater, or
Execution Navigating athlete name, image and likeness rights and usage in sports can be complex. It requires a deep understanding of the details that make up this multi-billion dollar industry. In part one, we broke down the creation, activation, and selection process for campaigns within the NIL quadrant framework. Now we’re ready to get started
So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works? Or where to start? No worries, we’ll walk you through it. Navigating athlete name, image and likeness rights and usage in sports requires a deep understanding of the various components
Social media isn’t just a platform for the NCAA NIL debate… It’s a clear opportunity to create a compliant framework for the future. Name, Image, and Likeness monetization takes many forms for athletes, marketers, and fans. Below, I’ll break down how each layer impacts: Professional Athletes Marketers Consumers The beginning of the modern-day conversation concerning