24 Mar
Navigating Athlete Name, Image and Likeness Part 3
Measurement Before you complete your first promotion or get your products prepared to market, it’s important to identify measurable metrics and data points to help determine if your use of athlete name, image and likeness created value for your organization. While there are endless ways to determine the success of any business decision, we have
23 Mar
How MLB Players Can Connect With Fans and Build Personal Brands
The sports world is in uncharted waters. While we should be looking forward to Opening Day, we’re instead left to wonder when baseball will return to the diamond. But while the first pitch remains undetermined, many players are turning to social media to stay connected to their peers and fans, while growing their personal brands.
19 Mar
Be Like Pat: 5 Tips Athletes Can Take From the NFL’s Social Media Marketing Champ
Patrick Mahomes has had himself a year. The Kansas City quarterback followed-up his 2018-19 MVP run by taking home the Lombardi Trophy in 2020. Throughout the journey, Mahomes put on a masterclass on how to build an audience, engage fans, and attract sponsors on social media. His paired performance from the field to feeds of
10 Mar
A Letter from CEO Blake Lawrence: Introducing Opendorse Ready™ — The NIL Readiness Program
Ready for the Future Today, Nebraska Athletics announced its plan to be the first athletic department to provide a tangible solution to help every student-athlete prepare for the coming changes to Name, Image and Likeness policies in collegiate sports. This announcement brings me tremendous joy — not only because Nebraska is my alma mater, or
27 Feb
Navigating Athlete Name, Image and Likeness Part 2
Execution Navigating athlete name, image and likeness rights and usage in sports can be complex. It requires a deep understanding of the details that make up this multi-billion dollar industry. In part one, we broke down the creation, activation, and selection process for campaigns within the NIL quadrant framework. Now we’re ready to get started
17 Feb
Navigating Athlete Name, Image and Likeness Part 1
So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works? Or where to start? No worries, we’ll walk you through it. Navigating athlete name, image and likeness rights and usage in sports requires a deep understanding of the various components
17 Feb
Top 25 Most Influential Adidas Sponsored Athletes on Social
At this point, almost everyone on the planet knows what the ‘three-stripe life’ is all about. And that’s thanks in large part to the incredible visibility Adidas has across the world in almost every sport and league. It’s less about any specific campaign when it comes to Adidas, and more about the athletes the company
24 Jan
The Foundation and Framework of Name, Image, and Likeness Rights in Sports
Social media isn’t just a platform for the NCAA NIL debate… It’s a clear opportunity to create a compliant framework for the future. Name, Image, and Likeness monetization takes many forms for athletes, marketers, and fans. Below, I’ll break down how each layer impacts: Professional Athletes Marketers Consumers The beginning of the modern-day conversation concerning
31 May
I love going to work.
By opendorse CEO Blake Lawrence Last week we won an award. Since the recognition, I’ve been reflecting. How did we get here? In 2010 Adi and I had a conversation. Myself, removed from football for six months. Adi, heading into his fourth year as a starting kicker at Nebraska. We asked each other… What’s
18 Jan
NFL players produce big wins for sponsors on social
Through two weeks of the 2017 NFL Playoffs, 87 NFL players have shared 110 sponsored tweets, mentioning 33 different brands.
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