by Braly Keller | Mar 25, 2022 | Analysis, NIL for Athletes, NIL for Coaches & Administrators
(No, this article was not written to tell ATs that they can sign endorsements.) (But we also aren’t here to stop an AT from using their NIL. Just sayin’.) Maybe you’re curious why Athletic Trainers (ATs) would need to know about Name, Image...
by Julian Valentin | Dec 7, 2021 | Analysis, Case Studies, Endorsements & Sponsorships, Influencer Marketing, NIL, NIL for Athletes, NIL for Sponsors, Social Media
Champs Sports and Eastbay have emerged as leading NIL players in the sports retail industry by featuring student-athletes in various national campaigns. To promote their holiday sales efforts, the retail brands signed Fresno State women’s basketball stars Haley and...
by Alex Wach | Jun 8, 2021 | Analysis, Social Media, Sports Marketing
The NBA Playoffs are in full swing after the league completed a 72-game season and play-in tournament. During the regular season, NBA The NBA Playoffs are in full swing after the league completed a 72-game season and play-in tournament. During the regular season, NBA...
by Alex Wach | Apr 9, 2021 | Analysis, Social Media, Sports Marketing
The 2021 Formula 1 World Championship returns to the track next weekend at the Emilia Romagna Grand Prix, with 20 drivers once again competing for the chance to win the title. Defending champion Lewis Hamilton won the season’s first race in Bahrain over pre-race...
by Alex Wach | Nov 13, 2020 | Analysis, Social Media
The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big in fantasy leagues. As fantasy performance leads to newfound fame for several players each season, we wanted to dive deeper...
by Sydney Large | Oct 14, 2020 | Analysis, Social Media
2020 has been a year focused on adaptability for sports leagues, teams, and athletes. During the midst of uncertainty, the WNBA has taken the 2020 season as an opportunity to explode in growth, seeing an 68% increase in viewership. In April, the WNBA was the first...
