Under Armour Sponsored Athletes
Top 25 Most Influential Under Armour Sponsored Athletes on Social

One of the most effective ways for brands to align their interests with consumers near and far is by sponsoring and endorsing the most beloved athletes in the world—and Under Armour has certainly done just that. For years, the sports apparel and equipment giant has been spending some serious cash to strike deals with world-class

Adidas sponsored athletes
Top 25 Most Influential Adidas Sponsored Athletes on Social

At this point, almost everyone on the planet knows what the ‘three-stripe life’ is all about. And that’s thanks in large part to the incredible visibility Adidas has across the world in almost every sport and league. It’s less about any specific campaign when it comes to Adidas, and more about the athletes the company

Highest paid athlete endorsers of 2019
Top 100 Highest-Paid Athlete Endorsers of 2019

If there’s one thing we learned in 2019, it’s that people are increasingly seeking authenticity. Many athletes, including several of the ones below, are speaking out about how they no longer want to partner with brands just because of the money or exposure — they are seeking to endorse brands with which they really care about

tom-brady-hulu-superbowl-ad
Top 10 Most Lucrative NFL Endorsement Deals

When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be of the ones who set the

The Top 100 Athletes on Social Media | 2019

Social media has certainly changed the game for athletes and sports influencers around the world, at every level of play. And with a recent survey citing over 3.5 billion active social media users worldwide, it’s safe to say that these influential individuals have ample opportunity to change the face of social media, influencer, and advocacy

The Foundation and Framework of Name, Image, and Likeness Rights in Sports

Social media isn’t just a platform for the NCAA NIL debate… It’s a clear opportunity to create a compliant framework for the future. Name, Image, and Likeness monetization takes many forms for athletes, marketers, and fans. Below, I’ll break down how each layer impacts: Professional Athletes Marketers Consumers The beginning of the modern-day conversation concerning

NBA 2019 social leaderboard
The NBA’s 2019 Social Media Leaderboard

Analyzing the game’s most-followed, engaging, and impactful NBA players on social media. After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we analyzed every athlete across the league to see who has been

La Liga social media rankings
LaLiga Players Outpace Their Clubs and League on Social Media

LaLiga is home to some of the most valuable brands in sports. From legendary clubs like FC Barcelona and Real Madrid to the league itself, the concentration of brand power is rare in the sports landscape. But while LaLiga and the clubs are powerful properties, another group drives the most value on social media — the

NHL endorsements
Top 10 NHL Endorsers

Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest engagement rates amongst sports fans and offer brands a great way to zero in on target markets. With that in mind we present you

john tavares athlete driven maple leafs social media
Athlete-Driven: Tavares lives his dream

John Tavares is coming home. Tavares, one of the NHL’s most coveted free agents, is fulfilling his childhood dream of playing for the Toronto Maple Leafs. After posting a letter thanking the New York Islanders’ faithful, Tavares shared another athlete driven image displaying the deep-rooted passion that drives sports. Not everyday you can live a