NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 3

Athlete marketing is an art and science. While industry marketers are armed with actionable data, there are many variables at play when it comes to how a brand determines which athlete to work with. A brand may be after affiliation with a select superstar. Perhaps an athlete’s ideals or interests align perfectly. Or maybe that

NIL Earning Potential of Nebraska Volleyball Student-Athletes

Almost all media coverage of Name, Image, and Likeness has focused on the superstars. The Heisman contenders and All Americans in the most nationally visible sports of football and men’s basketball. But the student-athlete NIL opportunity doesn’t stop with the Zion Williamson’s of the world. And it goes beyond the gridiron or the hardwood of

NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 2

Name, image, and likeness rights monetization is nothing new. In fact, athletes have been earning money this way for decades.  Until recently — the moment that student-athlete compensation began to dominate the college athletics conversation — the term “NIL” was reserved for professional athlete marketing contracts and group licensing deals. But these opportunities activate in

NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 1

Build your brand. Be a storyteller. Share great content.  These are all good pieces of advice student-athletes and recruits… but what do they really mean? In the era of name, image, and likeness rights in college sports, statements like these are on the right track, but offer little more than a generic reminder. Today’s student-athletes

It’s in the Game: How Much Can Esports Athletes Earn on Social Media?

The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to come from media rights and

name image likeness rights monetization nfl draft
NIL Draft: NFL Prospects with the Most Earning Potential on Social Media

Name, Image, and Likeness (NIL) rights and monetization is the most hotly debated topic in college athletics today. While current student-athletes have to wait until their collegiate careers end to earn income from their NIL, now is the time to get ready and increase their future earning potential. By using their time on campus to

Tips From the Athlete Analyst: Gain More Followers With Simple, Effective Social Media Profiles

In a sea of over 500 thousand student-athletes and 10 thousand professional athletes, how can you stand out and be found on social media? When a fan wants to find and follow an athlete, they will typically search the athlete’s name, either through a search engine or through the social platform itself. If the athlete’s

Under Armour Sponsored Athletes
Top 25 Most Influential Under Armour Sponsored Athletes on Social

One of the most effective ways for brands to align their interests with consumers near and far is by sponsoring and endorsing the most beloved athletes in the world—and Under Armour has certainly done just that. For years, the sports apparel and equipment giant has been spending some serious cash to strike deals with world-class

Adidas sponsored athletes
Top 25 Most Influential Adidas Sponsored Athletes on Social

At this point, almost everyone on the planet knows what the ‘three-stripe life’ is all about. And that’s thanks in large part to the incredible visibility Adidas has across the world in almost every sport and league. It’s less about any specific campaign when it comes to Adidas, and more about the athletes the company

Highest paid athlete endorsers of 2019
Top 100 Highest-Paid Athlete Endorsers of 2019

If there’s one thing we learned in 2019, it’s that people are increasingly seeking authenticity. Many athletes, including several of the ones below, are speaking out about how they no longer want to partner with brands just because of the money or exposure — they are seeking to endorse brands with which they really care about