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What Does NIL Mean for Athletic Trainers?

What Does NIL Mean for Athletic Trainers?

by Braly Keller | Mar 25, 2022 | Analysis, NIL for Athletes, NIL for Coaches & Administrators

(No, this article was not written to tell ATs that they can sign endorsements.)  (But we also aren’t here to stop an AT from using their NIL. Just sayin’.)  Maybe you’re curious why Athletic Trainers (ATs) would need to know about Name, Image...
Quality Content: Champs, Eastbay & Anthony Hamilton Jr.

Quality Content: Champs, Eastbay & Anthony Hamilton Jr.

by Julian Valentin | Dec 7, 2021 | Analysis, Case Studies, Endorsements & Sponsorships, Influencer Marketing, NIL, NIL for Athletes, NIL for Sponsors, Social Media

Champs Sports and Eastbay have emerged as leading NIL players in the sports retail industry by featuring student-athletes in various national campaigns. To promote their holiday sales efforts, the retail brands signed Fresno State women’s basketball stars Haley and...
The NBA’s Top Performers on Social | 2020-21 Season Recap

The NBA’s Top Performers on Social | 2020-21 Season Recap

by Alex Wach | Jun 8, 2021 | Analysis, Social Media, Sports Marketing

The NBA Playoffs are in full swing after the league completed a 72-game season and play-in tournament. During the regular season, NBA The NBA Playoffs are in full swing after the league completed a 72-game season and play-in tournament. During the regular season, NBA...
Formula 1’s Most Marketable Drivers on Social

Formula 1’s Most Marketable Drivers on Social

by Alex Wach | Apr 9, 2021 | Analysis, Social Media, Sports Marketing

The 2021 Formula 1 World Championship returns to the track next weekend at the Emilia Romagna Grand Prix, with 20 drivers once again competing for the chance to win the title. Defending champion Lewis Hamilton won the season’s first race in Bahrain over pre-race...
Does Fantasy Scoring Lead to Social Media Success for NFL Pros?

Does Fantasy Scoring Lead to Social Media Success for NFL Pros?

by Alex Wach | Nov 13, 2020 | Analysis, Social Media

The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big in fantasy leagues. As fantasy performance leads to newfound fame for several players each season, we wanted to dive deeper...
The WNBA’s Most Influential Players on Social Media

The WNBA’s Most Influential Players on Social Media

by Sydney Large | Oct 14, 2020 | Analysis, Social Media

2020 has been a year focused on adaptability for sports leagues, teams, and athletes. During the midst of uncertainty, the WNBA has taken the 2020 season as an opportunity to explode in growth, seeing an 68% increase in viewership. In April, the WNBA was the first...
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