Athlete-Driven: Deandre Ayton hits the lottery | opendorse

Simple, but effective. This week, the Phoenix Suns won the NBA Draft lottery, earning the number one pick and a clear chance to select the homegrown potential number one pick Deandre Ayton. Following the lottery, Ayton shared a simple, but effective image to his social channels:

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Athlete-Driven: Tavares lives his dream

John Tavares is coming home. Tavares, one of the NHL’s most coveted free agents, is fulfilling his childhood dream of playing for the Toronto Maple Leafs. After posting a letter thanking the New York Islanders’ faithful, Tavares shared another athlete driven image displaying the deep-rooted passion that drives sports. Not everyday you can live a

Data: The Most Powerful Athlete-driven Leagues of 2018

As we’ve perennially witnessed for the past decade, 2018 was another year in which athletes stepped further into the social spotlight. Fans go wild for athlete-driven content and today’s media landscape allows players to access their audiences through an authentic approach that generates unmatched engagement. In the social media era, fans no longer depend on traditional outlets

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2018’s top athlete-driven teams on social

View this post on Instagram Unbelievable, 5 World Championships! This is a moment I will never forget, a moment we reach together. To my parents, I am forever grateful for you supporting their small boy with a big dream. From teaching me to take my first step to racing in my first kart, you’ve enabled

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NFL Prospects

It’s no secret that UCF Football’s brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From on-field success to off-field execution, the Knights have

The NFL’s 2019 Social Media Power Players

Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five months. To prepare for the 2019 season, we analyzed the social media

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College Football’s Top Student-Athletes on Social

After a long summer of offseason workouts, college football teams across the country returned to campus this week to begin fall camp. With only a couple weeks remaining until the season kicks off, we evaluated 100 of the top college football players in the country to display the student-athletes with the strongest brands on social.

College Football’s Top Coaches on Social

Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their program’s key messaging. With less than a month remaining until the 2019 season kicks off,

2019’s Top Athlete-Driven NFL Teams on Social

Following an offseason of player movement, many NFL teams will take the field this September with rosters that look vastly different than last season. With training camps officially underway, we evaluated every team’s players to showcase the top athlete-driven teams on social in the National Football League. Cleveland Browns players lead the league in fan

From Ticket Sales to Social Media: The NFL’s Most Popular Teams and Top-Performing Players

The return of football is finally here as training camps are ready to kick off around the NFL. To prepare for the upcoming season, we partnered with online ticket marketplace Vivid Seats to showcase popularity trends for NFL teams and players throughout the country. The interactive map below displays every U.S. county’s most popular NFL