Social media isn’t just a platform for the NCAA NIL debate… It’s a clear opportunity to create a compliant framework for the future. Name, Image, and Likeness monetization takes many forms for athletes, marketers, and fans. Below, I’ll break down how each layer impacts: Professional Athletes Marketers Consumers The beginning of the modern-day conversation concerning
John Tavares is coming home. Tavares, one of the NHL’s most coveted free agents, is fulfilling his childhood dream of playing for the Toronto Maple Leafs. After posting a letter thanking the New York Islanders’ faithful, Tavares shared another athlete driven image displaying the deep-rooted passion that drives sports. Not everyday you can live a
It’s no secret that UCF Football’s brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From on-field success to off-field execution, the Knights have
Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five months. To prepare for the 2019 season, we analyzed the social media
After a long summer of offseason workouts, college football teams across the country returned to campus this week to begin fall camp. With only a couple weeks remaining until the season kicks off, we evaluated 100 of the top college football players in the country to display the student-athletes with the strongest brands on social.
Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their program’s key messaging. With less than a month remaining until the 2019 season kicks off,
Following an offseason of player movement, many NFL teams will take the field this September with rosters that look vastly different than last season. With training camps officially underway, we evaluated every team’s players to showcase the top athlete-driven teams on social in the National Football League. Cleveland Browns players lead the league in fan
The return of football is finally here as training camps are ready to kick off around the NFL. To prepare for the upcoming season, we partnered with online ticket marketplace Vivid Seats to showcase popularity trends for NFL teams and players throughout the country. The interactive map below displays every U.S. county’s most popular NFL