Athlete marketing is an art and science. While industry marketers are armed with actionable data, there are many variables at play when it comes to how a brand determines which athlete to work with. A brand may be after affiliation with a select superstar. Perhaps an athlete’s ideals or interests align perfectly. Or maybe that

Name, image, and likeness rights monetization is nothing new. In fact, athletes have been earning money this way for decades.  Until recently — the moment that student-athlete compensation began to dominate the college athletics conversation — the term “NIL” was reserved for professional athlete marketing contracts and group licensing deals. But these opportunities activate in

Build your brand. Be a storyteller. Share great content.  These are all good pieces of advice student-athletes and recruits… but what do they really mean? In the era of name, image, and likeness rights in college sports, statements like these are on the right track, but offer little more than a generic reminder. Today’s student-athletes

In a sea of over 500 thousand student-athletes and 10 thousand professional athletes, how can you stand out and be found on social media? When a fan wants to find and follow an athlete, they will typically search the athlete’s name, either through a search engine or through the social platform itself. If the athlete’s