NBA 2019 social leaderboard
The NBA’s 2019 Social Media Leaderboard

Analyzing the game’s most-followed, engaging, and impactful NBA players on social media.   After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we analyzed every athlete across the league to see who has

La Liga social media rankings
LaLiga Players Outpace Their Clubs and League on Social Media

LaLiga is home to some of the most valuable brands in sports. From legendary clubs like FC Barcelona and Real Madrid to the league itself, the concentration of brand power is rare in the sports landscape. But while LaLiga and the clubs are powerful properties, another group drives the most value on social media — the

NHL endorsements
Top 10 NHL Endorsers

Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest engagement rates amongst sports fans and offer brands a great way to zero in on target markets. With that in mind we present you

john tavares athlete driven maple leafs social media
Athlete-Driven: Tavares lives his dream

John Tavares is coming home. Tavares, one of the NHL’s most coveted free agents, is fulfilling his childhood dream of playing for the Toronto Maple Leafs. After posting a letter thanking the New York Islanders’ faithful, Tavares shared another athlete driven image displaying the deep-rooted passion that drives sports. Not everyday you can live a

Data: The Most Powerful Athlete-driven Leagues of 2018

As we’ve perennially witnessed for the past decade, 2018 was another year in which athletes stepped further into the social spotlight. Fans go wild for athlete-driven content and today’s media landscape allows players to access their audiences through an authentic approach that generates unmatched engagement. In the social media era, fans no longer depend on traditional outlets

F1-social-leaderboard
2018’s top athlete-driven teams on social

View this post on Instagram Unbelievable, 5 World Championships! This is a moment I will never forget, a moment we reach together. To my parents, I am forever grateful for you supporting their small boy with a big dream. From teaching me to take my first step to racing in my first kart, you’ve enabled

social media athlete-driven ucf university central florida knights national champions athlete-driven
NFL Prospects

It’s no secret that UCF Football’s brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From on-field success to off-field execution, the Knights have

The NFL’s 2019 Social Media Power Players

Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five months. To prepare for the 2019 season, we analyzed the social media

college football social ranking
College Football’s Top Student-Athletes on Social

After a long summer of offseason workouts, college football teams across the country returned to campus this week to begin fall camp. With only a couple weeks remaining until the season kicks off, we evaluated 100 of the top college football players in the country to display the student-athletes with the strongest brands on social.

College Football’s Top Coaches on Social

Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their program’s key messaging. With less than a month remaining until the 2019 season kicks off,