21 Sep
NFL Prospects
It’s no secret that UCF Football’s brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From on-field success to off-field execution, the Knights have
$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni
How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be worth quite a lot. A Power 5 school learned
13 Aug
How the New Jersey Devils help players build brands and engage fans
The New Jersey Devils had a big 2017-18 season. The team blew out preseason expectations and earned a playoff berth with a win in the final home game of the regular season. The Devils made moves off the ice, too, becoming the first NHL team to fully embrace athlete-driven content on social. MVP! MVP! #HallGOTHart #NHLAwards
20 Jul
How Fanatics Leveraged Endorsement Marketing During the NFL Draft
The NFL Draft has become an annual opportunity for brands and agencies to flex their marketing muscle. The three day selection process has turned from a quiet existence to a mega-production featuring hours of live panel discussion, behind-the-scenes coverage, and analysis from the top talent at ESPN and NFL Network. This year, day one of
Case Study: How One Trending Mobile App Rose to #3 Worldwide
Learn how SkyVu utilized an USMNT athlete, Matt Besler, just 24 hours after the United States World Cup run came to an end. The goal was to generate additional buzz behind an online campaign for their new mobile application, Let It Goat. The Challenge Take an existing campaign started by Vine superstars Jack Gilinsky and Jack Johnson for Let
Case Study: How One Sunglasses Company Saw a 5X Return on Investment
Learn how Society43 utilized one influential athlete, Rex Burkhead, to generate a 5X return on investment. The Challenge Increase awareness of Society43, as well as produce sales of 100 Limited Edition throwback Nebraska Huskers sunglasses. The Deal Leverage one tweet from athlete Rex Burkhead, former Husker football star, to engage die-hard Nebraska football
Case Study: Girl Scouts of Nebraska
Learn how the Girl Scouts of Nebraska utilized powerful influencers in the state to drive consumers to find out where they could purchase everybody’s favorite cookies. The Challenge Increase consumer awareness of where Girl Scout cookies were being sold around the state of Nebraska. The Deal Leverage well-timed Twitter endorsements from former Nebraska stand-out
Case Study: How the Next Evolution in Fantasy Sports Created Awareness Using Influencers
Learn how the “next evolution” in fantasy sports used the professional athletes to help generate buzz about the new site. The Challenge Increase awareness of Fantasy Hub, while engaging super sports fans to sign-up to play. The Deal Utilize well-timed Twitter endorsements from three NFL athletes, located across the country, to promote the
How an Obstacle Race Utilized Local Influence to Increase Awareness
Learn how a Lincoln-based obstacle race utilized former Nebraska Cornhusker athletes to increase awareness of the April 26th race. Not only did they capitalize on the popularity of former Nebraska athletes, they also ran the campaign during Super Bowl XLVIII, in which nearly 112 million people tuned-in to watch. The Challenge Increase awareness of
Case Study: How One Mobile App Utilized Athletes to Engage Potential Users Around The Big Game
Learn how the newest prediction app, Knoda (pronounced no-duh) utilized over 50 influential athletes interacting with Golden Tate, WR for the Seattle Seahawks. Tate predicted his team would be bringing the Lombardi Trophy back to the 12th Man (Seattle). We’d say he was pretty spot-on with his prediction… The Challenge Introduce Knoda to sports
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