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NIL AT 4: The Annual Opendorse Report

NIL AT 4: The Annual Opendorse Report

by Julian Valentin | Jun 30, 2025 | Case Studies, Industry News, Influencer Marketing, News, Resources

As the college sports industry enters year five of the Name, Image, and Likeness (NIL) era, there is more clarity—but also more uncertainty—than ever before. The annual Opendorse industry report explores the central challenges, trends, and opportunities of the...
New Report Showcases Dominance of Women’s College Softball in Fan Engagement

New Report Showcases Dominance of Women’s College Softball in Fan Engagement

by Julian Valentin | Jun 13, 2025 | Case Studies, Industry News, News

In a new data report comparing Men’s and Women’s College World Series player social media followers, Opendorse has revealed compelling insights into the rise of women’s sports, using innovative audience analysis that puts college Softball in the...
The Momentum of March: The Final Four Audience Report

The Momentum of March: The Final Four Audience Report

by Blake Schaben | Apr 1, 2025 | Case Studies, News

While TV viewership favors the men’s tournament, women’s basketball student-athletes are outpacing their male counterparts when it comes to the reach of their online channels. Contact the Opendorse team at media.sales@opendorse.com for a personalized...
Cheez-It: Supporting student-athletes through NIL on the biggest stage

Cheez-It: Supporting student-athletes through NIL on the biggest stage

by Julian Valentin | Jun 30, 2023 | Case Studies, Influencer Marketing, News, NIL for Sponsors

Big moments mean big paydays for student-athletes. And many brands are helping them capitalize on those clutch plays and big games. Cheez-It is helping student-athletes “feel the cheeziest” while performing at the highest level. The brand signed NIL deals with four...
The rise of fast-casual dining and NIL activations 

The rise of fast-casual dining and NIL activations 

by Julian Valentin | Jun 15, 2023 | Case Studies, Endorsements & Sponsorships

With restaurants accounting for 5% of national NIL brand spend, multiple fast-casual restaurants are partnering with student-athletes to spread the word about store openings and new meal options.  Let’s explore five fast-casual restaurants activating with...
March Mustache for the win: Pringles’ creative approach to NIL

March Mustache for the win: Pringles’ creative approach to NIL

by Julian Valentin | Jun 9, 2023 | Case Studies, Endorsements & Sponsorships, Influencer Marketing, NCAA, News, NIL for Sponsors

Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...
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