How Athlete Endorsements Contributed 80% of Auto Dealership Web Traffic

How Athlete Endorsements Contributed 80% of Auto Dealership Web Traffic Former Nebraska Student-Athletes Prince Amukamara and Niles Paul teamed up to help an auto dealership in Lincoln, Nebraska increase website traffic during a historically slow sales period. Through well-timed, interactive messages, the two combined to send over 7,000 customers to the auto dealer’s website. In

How Dish Network Used Sports Knowledge and Timing to Engage 24,000 Boston Fans

We like great marketing campaigns just as much as any other marketer. That’s why we love what Dish has been doing with their #talkboston campaign. If you haven’t seen the videos, they are hilarious. Dish uses Twitter endorsements and a microsite that they built to teach people how to “Talk Boston”. A Boston instructor and

Why You Should Use David AND Goliath For Your Next Endorsement Campaign

All savvy marketers know results matter. But many disagree on which results to look at. Some favor a large reach from an endorsement campaign. Others are all about number of engagements. And, both sides are right. This discrepancy is based on numerous factors. Is your brand focused on short-term or long-term results? Do you want

How Bryan Health Used Thought Leadership to Rally Legislation

How Bryan Health Used Thought Leadership to Rally Legislation This tweet and 39 others helped Bryan Health become a thought leader when it came to concussions. They built their brand’s reputation and engaged thousands of young athletes and their parents with information that will help protect them. If that’s not enough, the momentum gained from