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The 5th Annual Opendorse #AthleteDriven Awards

The 5th Annual Opendorse #AthleteDriven Awards

by Sydney Large | Apr 15, 2022 | Digital Marketing, Endorsements & Sponsorships, Social Media

Each year Opendorse takes time to recognize partners, brands, and athletes going above and beyond. This year, a record-breaking 52 awards were given. Partner of the Year P5 College: University of Maryland G5 College: East Carolina University Small School: Grand Canyon...
4 Tips for a Strong NIL Partnership

4 Tips for a Strong NIL Partnership

by Sydney Large | Feb 10, 2022 | Digital Marketing, Endorsements & Sponsorships, NIL for Sponsors

Athletes are influential, but they are not influencers.  Brands play a critical role in an athlete’s NIL experience, and how they communicate with athletes can make or break a campaign.  Here’s how to successfully communicate with student-athletes to make...
TaeVheon and SaeVheon Alcorn: Building Brands Since the Vine Era to Maximize the NIL Era

TaeVheon and SaeVheon Alcorn: Building Brands Since the Vine Era to Maximize the NIL Era

by Sydney Large | Jan 17, 2022 | Digital Marketing, NIL, NIL for Athletes

Twin brothers SaeVheon and TaeVheon Alcorn are multi-talented. They’re runners and entrepreneurs who have started two businesses. They’re former Vine stars that had 2M+ followers combined. They’ve used their experience and talents to become leaders in the NIL...
Pursuing a Passion for Art with Danielle Hart

Pursuing a Passion for Art with Danielle Hart

by Sydney Large | Jan 10, 2022 | Digital Marketing, NCAA, NIL for Athletes

Wisconsin Volleyball star Danielle Hart is a creative at heart. After starting a business last October to sell her artwork, she was finally able to share it with fans on July 1.  On a 17-hour drive from her hometown of...
Making the Most of NIL with Trey McGowens

Making the Most of NIL with Trey McGowens

by Sydney Large | Dec 13, 2021 | Digital Marketing, NCAA, NIL for Athletes

Trey McGowens has developed a unique personal brand. As a transfer playing on the same team as his brother, Bryce, McGowens has connected with his local community and found support during the highs and lows of the season. McGowens transferred from Pittsburgh to...
NIL Masterclass: 3 Things We Learned From David Herman– Twitter

NIL Masterclass: 3 Things We Learned From David Herman– Twitter

by Sydney Large | May 12, 2021 | Digital Marketing, NIL for Athletes, NIL Opendorse Ready, Social Media

Twitter is an undeniable avenue for athletes, fans, and sports organizations to interact online. The platform’s real-time conversation and penchant for showcasing personality make it one of the premium places for student-athletes to build their personal brands....
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