Too many B2B companies have ignored – or misused – social media for too long. Old school marketing organizations have read the same best practices, passively activated bland strategies, and ultimately, ceded their opportunity with these powerful communications platforms under the assumption that social “isn’t for them.” It’s time for a change. B2B business big
Social media and SEO are pillars of any digital marketing strategy and crucial to a brand’s online success but the relationship between the two has always been muddy. Do Facebook shares and retweets help improve organic ranking? Digital marketers have varying opinions about the impact social media has on SEO but one thing is clear,
Facebook campaigns have long been an effective way to drive traffic and leads for businesses of all sizes. Facebook allows your brand to target highly specific interest-based audiences and run remarketing campaigns that can drive positive ROI on even small ad spend budgets. As with every advertising initiative, it needs to be monitored closely to
You can’t prove that your marketing efforts are successful without measuring the right metrics. Although there are thousands of metrics you can track, conversions are arguably the most important. The ability to measure conversions is a fundamental part of digital marketing that determines if a business is achieving its goals. Every organization has goals specific
You know the metrics you’re going to measure for social media, the creative and messaging are good to go, what’s next? It’s time to get your revenue and tracking systems in place to prove ROI. Whether you’re an in-house marketer, business leader, or agency consultant, measuring the ROI of your social media strategies is a
CBD has exploded onto the scene as one of the most popular consumer products of the last few years and it shows no signs of slowing down A Consumer Reports survey in April 2019 showed that 25% of Americans had tried a CBD product in some form. Sales of CBD, CBG, and hemp-infused products are
Marketing and measurement go hand in hand, and social media is no exception. Marketing initiatives live and die on the metrics they track and measuring the right metrics is just as important as ensuring accuracy. Social media can be one of the most complicated to track with impressions, clicks, shares, conversions, ROI, and cross-device attribution.