by Sydney Large | May 12, 2021 | Digital Marketing, NIL for Athletes, NIL Opendorse Ready, Social Media
Twitter is an undeniable avenue for athletes, fans, and sports organizations to interact online. The platform’s real-time conversation and penchant for showcasing personality make it one of the premium places for student-athletes to build their personal brands....
by Sydney Large | May 4, 2021 | Digital Marketing, NIL for Athletes, NIL Opendorse Ready, Social Media
Our latest Opendorse Ready™ NIL Masterclass session included Heartlent Group, a creative agency prioritizing athlete-driven content. The session was lead by Founder and Head of Creative, Elliot Gerard who has been working in the creative industry for over 15 years and...
by BJ Enoch | Dec 1, 2020 | Digital Marketing, Influencer Marketing
Incorporating influencers of any type in your marketing mix can be a wild card — and athletes are no exception. Well-known brands with big budgets like Budweiser, State Farm, and Coca-Cola feature superstar athletes in their commercials and social media posts,...
by Sam Weber | May 19, 2020 | Digital Marketing
You can’t prove that your marketing efforts are successful without measuring the right metrics. Although there are thousands of metrics you can track, conversions are arguably the most important. The ability to measure conversions is a fundamental part of...
by BJ Enoch | Apr 30, 2020 | Digital Marketing, Social Media
You know the metrics you’re going to measure for social media, the creative and messaging are good to go, what’s next? It’s time to get your revenue and tracking systems in place to prove ROI. Whether you’re an in-house marketer, business...
by BJ Enoch | Apr 23, 2020 | Digital Marketing, Social Media
Marketing and measurement go hand in hand, and social media is no exception. Marketing initiatives live and die on the metrics they track and measuring the right metrics is just as important as ensuring accuracy. Social media can be one of the most complicated to...
