Blake Lawrence Opendorse Deals and Monitor
Announcing The Next Generation of Athlete Endorsements

Last week, we made one of the landmark announcements in Opendorse history. I shared a vision — one that we’ve had from the beginning — to bring the athlete endorsement industry together with the technology it needs to succeed. We shared our vision to prepare this ecosystem for the new era of athlete endorsements… the

Most Influential Puma Sponsored Athletes on Social

Nike and Adidas are often the big names that are touted within the sportswear landscape. And yet many do not know that Puma has been around longer than both of them. It is that ode to history that has attracted many to the brand. Take basketball for instance. A new crop of NBA players have

Red Bull Blog
Most Influential Red Bull Sponsored Athletes on Social

Red Bull is everywhere. From Austria to New York, the energy drink brand is taking up shelf space at both your local convenience store and the world of sport. The Austrian-based brand hosts an impressive roster of world-renowned athletes from all walks of sport and every corner of the globe. Known for the love of action and adventure, Red Bull athletes span

Gatorade Social Athletes
Top 15 Most Influential Gatorade Sponsored Athletes on Social

Gatorade. It is synonymous with the world of athletics. While mostly known for hydration, the hydration giant has expanded its reach far beyond what happens on the field of play. From crowning future superstars and MVPs such as LeBron James and Peyton Manning as Gatorade Player of the Year to weaving in athlete interests into their marketing campaigns, the PepsiCo-owned brand leaves no doubt who is

Opendorse Powerade Athletes
Most Influential Powerade Sponsored Athletes on Social

The sports and energy drink industries have never been more competitive. From BODYARMOR to Pepsico owned Gatorade, consumers have a litany of choices to pick through. And especially during COVID-19, these companies are being forced to get creative with their marketing in order to become top-of-mind for consumers. So it begs the question, what helps

what is a sponsorship activation
What Is A Sponsorship Activation?

Sponsoring an event or organization can be a great way for brands of bringing awareness, brand affiliation, and generate revenue-driving leads. Sponsorships can often foster brand loyalty more subtly and effectively than other marketing tactics. However, in today’s advertising noise, simply slapping a logo on a screen or a booth at an event doesn’t quite

NIL Earning Potential of Nebraska Volleyball Student-Athletes

Almost all media coverage of Name, Image, and Likeness has focused on the superstars. The Heisman contenders and All Americans in the most nationally visible sports of football and men’s basketball. But the student-athlete NIL opportunity doesn’t stop with the Zion Williamson’s of the world. And it goes beyond the gridiron or the hardwood of

It’s in the Game: How Much Can Esports Athletes Earn on Social Media?

The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to come from media rights and

name image likeness rights monetization nfl draft
NIL Draft: NFL Prospects with the Most Earning Potential on Social Media

Name, Image, and Likeness (NIL) rights and monetization is the most hotly debated topic in college athletics today. While current student-athletes have to wait until their collegiate careers end to earn income from their NIL, now is the time to get ready and increase their future earning potential. By using their time on campus to

Social Media Statistics That Matter

Social media is part of our daily lives and usage continues to grow as new platforms are created and existing ones evolve. Savvy marketers look to social channels as a key strategy to grow their brands, sell products, and create influencers. Which social channels are right for your brand? How does one wade through the

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Recent Posts

opendorse and overtime
Blake Lawrence Opendorse Deals and Monitor
Opendorse Brands Offseason
WNBA Most Influential