Top Athlete Endorsements and Sponsorships in the Fast Food Industry

The fast food industry has become a hot market for athlete and celebrity endorsements in recent years. From Cheeseburgers and fried chicken to ice cream and junk food in general, Athletes have been able to promote their favorite fast food as influential brand advocates. Food companies have recognized that athletes, both professional and at the amateur level, are a big part of their consumer base.  As many

Alcohol Sponsorships and Athlete Endorsements in Sports

2020 was an eventful year to say the least. Though there were not many live sporting events with fans in stands, many throughout the alcohol industry were able to build upon longstanding sports sponsorships.  With most of the population resigned to staying indoors, many alcohol brands were intent on sponsoring prominent athletes, particularly those in the United States. As the majority of the world’s largest beer companies headquartered

Top Car & Auto Athlete Endorsements and Sponsorships

There are many automotive brands in today’s marketplace, all consistently vying for your attention. With a car purchase being a major life event and one that comes with much careful consideration, it’s no surprise that the athletes on this list so proudly vouch for the auto brands (and services) that are featured. They use these

The Top Endorsement Partnerships Between Athletes and Tech Companies

Technology companies have always lent themselves to natural partnerships in the sports world. But as technology advances, so does the crowded sponsorship space in the technology sector.  In recent years, the data and analytics side of professional sports has become mainstream. And with it, comes natural integration – from predictive AI to video calls on a

The Most Influential Athletes with Athletic Apparel Endorsement Deals

We’ve all heard about being the “Face of the Franchise” from any of the major sports, but for more than a couple of decades, athletes have become the public faces for brands. With the likes of Nike, Adidas, and Under Armour, there’s a constant arms race for superiority.  While the contracts have grown larger than an athlete’s team

Most Influential Monster Sponsored Athletes on Social

Known for ‘refusing to acknowledge the traditional,’ Monster Energy is a focal point across motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle (Gronk! More on that later). It’s a brand that believes in authenticity and the core of what its sports and athletes represent. Just a fraction of the Monster Energy athletes are on this list, as it has

Airlines with Athlete Endorsements and Sports Sponsorship

While the airline industry has seen a downturn as a result of the COVID-19 pandemic, it is still a thriving part of the sport sponsorship landscape. Many teams and clubs around the world have partnerships with these major airlines as they serve hold designations as “Official Airline/Official Partner” and “Airline Partner/Airline Sponsor” for many iconic sports brands. This

Top Athlete Endorsements for Retail and Consumer Packaged Goods

The land of CPG brands and products is a favorite for athletes to venture into. With many already expressing a natural love and affinity for their favorite brands, it makes for a natural partnership for them to explore. Athletes have come a long way from making breakthroughs on Wheaties boxes. Now some are even taking the helm

Most Influential Asics Sponsored Athletes on Social

When you have a niche, you capitalize on it. Whether it be a sport, training regiment, exercise, or specific segment of the sportswear market, you go all-in on what helps to set you apart. That’s what ASICS is all about. Sure, it dips into the overall athletics space as it has expanded within recent years

Avoid Bad Endorsements
Evaluating Partnerships: Bad Athlete Endorsement Deals And How To Avoid Them

Endorsement deals can be a bit of a misnomer within the sports industry. Often misconstrued as a handshake deal of “talk about how good this product is in exchange for a bunch of money,” endorsements at their core allow for fruitful sponsorships to arise between athletes and brands. At its best, modern-day sponsorships and partnerships